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How the National Media Messed Up the Mavs Predictions

How the National Media Messed Up the Mavs Predictions
by Bob McCullough 6/14/24

Go into the recent archives of any major sports site, and you'll find a lot of names who should be embarrassed about their predictions for the Mavs-Celtics series. And they're not just the names of those who happened to cover the Mavs.

The prediction split was close to 50/50. Maybe 60/40 in favor of the C's, which felt reasonable going into the Finals. Now it seems a little ridiculous.

So what went wrong? Let's take a closer look at why the national media especially fell for the Dallas storyline, for it embodies a lot of what's wrong with sportswriting today and NBA coverage in particular.

**** Mavs Story Lines

This one's at the top of the list. Writers love superstars, and the NBA's entire culture is built around them. The old ebony/ivory combination of Kyrie Irving and Luka Doncic was irresistable as a result, especially given the story lines.

Start with Irving, a fascinating wack job who's been shooting his career in the foot for a long time now. After getting in trouble for spewing anti-Semitic nonsense, breaking up teams, getting coaches fired and conveniently missing games due to his anti-vax rhetoric, Irving somehow managed to resurrect his career and transform himself into a supposedly responsible NBA elder in Dallas. It's the ultimate redemption storyline.

If you really believe that I have deeds to several bridges I can sell you, but in a basketball context Doncic may be even worse, which hardly seems possible. He's the most offensively gifted player of his generation, and yet, to use the words of Bob Cousy, he "looks like a truck driver."

Which is Cooz-speak for Luka being fat and out of shape, especially for a professional athlete, and the Celtics have relentlessly exploited that flaw. Add in the fact that he goes after the refs on EVERY play, and he's pretty sickening to watch, even with his incredibly skill set. That doesn't stop the writers from relentlessly loving the highlight plays; that's what they do.

J's Fatigue

This one's right up there, too. NBA writers especially are sick of writing the same old rivalry stories about Jason Tatum and Jaylen Brown, i.e., who's better, who gets paid more, who cares more about winning vs endorsements and brand, and so on.

Not surprisingly, the rest of us are just as sick of reading them. Even more so now that' they've become largely irrelevant. Whatever their differences were--and there likely were differences, rest assured--they've worked them out to get to within a game of their first title.

** hum.

What Matters About the Mavs Previous Opponents

This one hasn't been explored as much, but it's relevant. National writers especially saw three glamour teams in the Clippers, the Thunder and the Wolves, which wasn't exactly the case.

Start with the Clippers. They were always a shell of a team with lots of older star power--Kahwi, Paul George, the artist formerly known as Westbrick. Without a healthy Leonard, however, that formula was yesterday's news, as the Mavs quickly proved. Simply put, it was a hidden mismatch.

On to the Thunder. This one's slightly more interesting. OKC surprised everyone with a first-round sweep over a New Orleans shell team supposedly "led" by the ever injured and absent Zion Williamson, which led to the assumption that they were ahead of the curve when it came to being playoff ready.

Dallas exposed them as a bit of a donut team without enough secondary scoring after SGA, giving Sam Presti a solid blueprint for what he needs to fix going forward. The Thunder are one of the few teams where "watch out for them next year" carries a lot of weight.

Lastly, the Timberwolves, who have one of the most oddly mismatched rosters in recent memory. They were perfectly constructed to stop the Nuggets, however, with two seven-footers available to get Nicola Jokic off his game. Against the Mavs, though, young Anthony Edwards was exposed as far from Finals-ready, and KAT came off once again as a seven foot scorer who sometimes plays at 6'6" under pressure.

What Now For the Mavs?

This one's simple, at least on paper--get Luka in shape, and convince him to play a nominal amount of defense. According to reports, though, Dallas has been trying to get him to do this for years, so that's where the "on paper" part comes in.

They also need him to grow up. Luka's referee theater routine grew thin when he was exposed to a team with two All-Defense defenders, and at least two more who should be considered for that roster. Whining about fouls is fine when you have inferior defenders, but it doesn't hold water when athletes like Jaylen Brown and Jrue Holiday are in your grill taking options away.

Finally, the Mavs need a third scorer. Badly. They got by with guys like PJ Washington and Derrick Jones this year, but bargain basement options like that almost always wilt like March daffodils when the playoffs roll around in April, May and June. The future's still bright in Cuban Land, but it's going to take some serious attitude and personnel adjustments to get Luka, Kyrie and company over the top.

How the National Media Messed Up the Mavs Predictions by Bob McCullough 6/14/24 Go into the recent archives of any major sports site, and you'll find a lot of names who should be embarrassed about their predictions for the Mavs-Celtics series. And they're not just the names of those who happened to cover the Mavs. The prediction split was close to 50/50. Maybe 60/40 in favor of the C's, which felt reasonable going into the Finals. Now it seems a little ridiculous. So what went wrong? Let's take a closer look at why the national media especially fell for the Dallas storyline, for it embodies a lot of what's wrong with sportswriting today and NBA coverage in particular. **** Mavs Story Lines This one's at the top of the list. Writers love superstars, and the NBA's entire culture is built around them. The old ebony/ivory combination of Kyrie Irving and Luka Doncic was irresistable as a result, especially given the story lines. Start with Irving, a fascinating wack job who's been shooting his career in the foot for a long time now. After getting in trouble for spewing anti-Semitic nonsense, breaking up teams, getting coaches fired and conveniently missing games due to his anti-vax rhetoric, Irving somehow managed to resurrect his career and transform himself into a supposedly responsible NBA elder in Dallas. It's the ultimate redemption storyline. If you really believe that I have deeds to several bridges I can sell you, but in a basketball context Doncic may be even worse, which hardly seems possible. He's the most offensively gifted player of his generation, and yet, to use the words of Bob Cousy, he "looks like a truck driver." Which is Cooz-speak for Luka being fat and out of shape, especially for a professional athlete, and the Celtics have relentlessly exploited that flaw. Add in the fact that he goes after the refs on EVERY play, and he's pretty sickening to watch, even with his incredibly skill set. That doesn't stop the writers from relentlessly loving the highlight plays; that's what they do. J's Fatigue This one's right up there, too. NBA writers especially are sick of writing the same old rivalry stories about Jason Tatum and Jaylen Brown, i.e., who's better, who gets paid more, who cares more about winning vs endorsements and brand, and so on. Not surprisingly, the rest of us are just as sick of reading them. Even more so now that' they've become largely irrelevant. Whatever their differences were--and there likely were differences, rest assured--they've worked them out to get to within a game of their first title. ** hum. What Matters About the Mavs Previous Opponents This one hasn't been explored as much, but it's relevant. National writers especially saw three glamour teams in the Clippers, the Thunder and the Wolves, which wasn't exactly the case. Start with the Clippers. They were always a shell of a team with lots of older star power--Kahwi, Paul George, the artist formerly known as Westbrick. Without a healthy Leonard, however, that formula was yesterday's news, as the Mavs quickly proved. Simply put, it was a hidden mismatch. On to the Thunder. This one's slightly more interesting. OKC surprised everyone with a first-round sweep over a New Orleans shell team supposedly "led" by the ever injured and absent Zion Williamson, which led to the assumption that they were ahead of the curve when it came to being playoff ready. Dallas exposed them as a bit of a donut team without enough secondary scoring after SGA, giving Sam Presti a solid blueprint for what he needs to fix going forward. The Thunder are one of the few teams where "watch out for them next year" carries a lot of weight. Lastly, the Timberwolves, who have one of the most oddly mismatched rosters in recent memory. They were perfectly constructed to stop the Nuggets, however, with two seven-footers available to get Nicola Jokic off his game. Against the Mavs, though, young Anthony Edwards was exposed as far from Finals-ready, and KAT came off once again as a seven foot scorer who sometimes plays at 6'6" under pressure. What Now For the Mavs? This one's simple, at least on paper--get Luka in shape, and convince him to play a nominal amount of defense. According to reports, though, Dallas has been trying to get him to do this for years, so that's where the "on paper" part comes in. They also need him to grow up. Luka's referee theater routine grew thin when he was exposed to a team with two All-Defense defenders, and at least two more who should be considered for that roster. Whining about fouls is fine when you have inferior defenders, but it doesn't hold water when athletes like Jaylen Brown and Jrue Holiday are in your grill taking options away. Finally, the Mavs need a third scorer. Badly. They got by with guys like PJ Washington and Derrick Jones this year, but bargain basement options like that almost always wilt like March daffodils when the playoffs roll around in April, May and June. The future's still bright in Cuban Land, but it's going to take some serious attitude and personnel adjustments to get Luka, Kyrie and company over the top.

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Shortages in Meat Inspire More To Try Plant-Based Protein

(NewsUSA) - In periods of change, we often find comfort in simple pleasures. A great burger is one of them.

Yet, some of those simple pleasures have been compromised by the dramatic changes caused by COVID-19, including the disruption of the animal meat industry. Meat plants are closing, causing meat to be harder to find and its prices to rise. Some grocers are limiting the amount of meat shoppers can buy to curb pantry loading.

I know these issues will be resolved as the pandemic subsides. The animal meat industry will recover, and supply chains will be restored. But right now, you may be asking: What do I do without meat?

Now is the time to try plant-based protein. Made from simple ingredients you know, Lightlife plant-based meat is as nutritious as it is delicious. And you can find the products in your grocer's meat case.

To be clear, I'm not against the animal meat industry. I believe we're all trying to solve the same complex challenge: how to feed Americans during this pandemic. But I do believe no diet should be entirely dependent on animal meat. That's why Lightlife is committed to delivering plant-based protein throughout the country to ensure as many people as possible have access to the food they need.

At Lightlife, we're not asking you to give up animal meat. If you want to eat meat, eat meat. But we believe you should also eat plants: whole plants and plant-based protein. That's why we strive to bring more high-protein options to your table. Fortunately, the trend toward eating more plant-based protein began well before COVID-19, driven by a desire for more balance and variety in our diets, as evidenced by the fact that 44 percent of Americans now describe themselves as flexitarian.

In fact, Lightlife sales were up significantly in the first quarter of 2020. And longer term, the plant-based meat category is expected to grow exponentially, with the Good Food Institute predicting a threefold increase in the number of American households regularly purchasing plant-based protein1.

The reality is it takes a little more work these days to make a good burger, even the ones we make with simple ingredients. I want you to know that we're committed to your dinner table. And your lunch table. And if you want a burger for breakfast, your breakfast table, too.

I am so proud of our production teams working around the clock to ensure our products are available at your local grocer. To ensure their health and safety, we have taken additional steps including social distancing wherever possible, daily temperature checks and health screenings, face coverings, increased sanitation efforts, and staggered breaks and start times to reduce the potential for congestion. This is in addition to the sanitation procedures our team is already accustomed to, and the variety of Personal Protective Equipment (PPE) we routinely wear.

This is all part of our dedication to getting high-quality, plant-based protein to your tables. Because whether your burger is made from ground beef or plant-based ingredients, a good burger is something we can all agree on. And I believe that together, we will celebrate that simple pleasure once again.

Ref: Diet - in Blogs

(NewsUSA) - In periods of change, we often find comfort in simple pleasures. A great burger is one of them. Yet, some of those simple pleasures have been compromised by the dramatic changes caused by COVID-19, including the disruption of the animal meat industry. Meat plants are closing, causing meat to be harder to find and its prices to rise. Some grocers are limiting the amount of meat shoppers can buy to curb pantry loading. I know these issues will be resolved as the pandemic subsides. The animal meat industry will recover, and supply chains will be restored. But right now, you may be asking: What do I do without meat? Now is the time to try plant-based protein. Made from simple ingredients you know, Lightlife plant-based meat is as nutritious as it is delicious. And you can find the products in your grocer's meat case. To be clear, I'm not against the animal meat industry. I believe we're all trying to solve the same complex challenge: how to feed Americans during this pandemic. But I do believe no diet should be entirely dependent on animal meat. That's why Lightlife is committed to delivering plant-based protein throughout the country to ensure as many people as possible have access to the food they need. At Lightlife, we're not asking you to give up animal meat. If you want to eat meat, eat meat. But we believe you should also eat plants: whole plants and plant-based protein. That's why we strive to bring more high-protein options to your table. Fortunately, the trend toward eating more plant-based protein began well before COVID-19, driven by a desire for more balance and variety in our diets, as evidenced by the fact that 44 percent of Americans now describe themselves as flexitarian. In fact, Lightlife sales were up significantly in the first quarter of 2020. And longer term, the plant-based meat category is expected to grow exponentially, with the Good Food Institute predicting a threefold increase in the number of American households regularly purchasing plant-based protein1. The reality is it takes a little more work these days to make a good burger, even the ones we make with simple ingredients. I want you to know that we're committed to your dinner table. And your lunch table. And if you want a burger for breakfast, your breakfast table, too. I am so proud of our production teams working around the clock to ensure our products are available at your local grocer. To ensure their health and safety, we have taken additional steps including social distancing wherever possible, daily temperature checks and health screenings, face coverings, increased sanitation efforts, and staggered breaks and start times to reduce the potential for congestion. This is in addition to the sanitation procedures our team is already accustomed to, and the variety of Personal Protective Equipment (PPE) we routinely wear. This is all part of our dedication to getting high-quality, plant-based protein to your tables. Because whether your burger is made from ground beef or plant-based ingredients, a good burger is something we can all agree on. And I believe that together, we will celebrate that simple pleasure once again. Ref: Diet - in Blogs

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Watch UPtv For A Celebration of Faith, Forgiveness And Love

(NewsUSA) - Especially in stressful times, curling up with some positive TV programs can be a much-needed relaxing experience for the whole family.

The UPtv slate of Easter programming, scheduled for April 4 through April 12, is ready to support family togetherness with two weekends of movies to celebrate the Easter season and encourage reflection and positive thinking.

"As the home for uplifting programming, we can't think of a better time than now to celebrate feel-good films and inspiring biblical stories. In-Lawfully Yours is a perfect way to cap-off Easter Sunday with the entire family," says Hector Campos, vice president of content strategy for UPtv.

In-Lawfully Yours features a clash of personalities when a fun-loving New Yorker played by Chelsey Crisp (Fresh Off the Boat) moves to a small town to help her recently widowed ex-mother-in-law, played by Marilu Henner (Taxi, L.A. Story). The locals may not approve, but sparks fly when she meets the church pastor.

Want more love? Tune in on Saturday, April 4, for a marathon of romantic movies in the UPtv tradition. The event kicks off with Love Takes Wing at 3p.m. EST, in which newly minted doctor and new widow Belinda becomes a "Regional Doctor," traveling through small towns in turn-of-the-century America, finding love and discovering the joy of parenthood along the way. The series continues with Love Finds a Home, Love Begins, Love's Everlasting Courage, and Love's Christmas Journey, Parts I and II, airing consecutively. The movies are based on the popular books by Janette Oke.

The Palm Sunday lineup takes a more faithful tone, with Courageous at 11:30 a.m., which follows the personal and professional lives of four sheriff's deputies in a small town in Georgia. Other Palm Sunday features include God's Not Dead, War Room, The Passion of the Christ, and a late-night Little House on the Prairie movie marathon.

UPtv's Good Friday programming includes Noah's Ark at 7 p.m., followed by two showings of The Passion of the Christ at 9 p.m. and 11 p.m. Saturday's schedule includes the inspirational football-themed movie, Facing the Giants, as well as two showings of Heaven is for Real, at noon and at 7 p.m.

On Easter Sunday, tune in at noon for The Identical, an uplifting story of twin brothers separated at birth who share a love of music, followed by The Healer, the premiere of the UPtv original movie, Undercover Angel, and the premiere of In-Lawfully Yours.

For more family-friendly Easter programming, tune in to UPtv's sister service, UP Faith and Family, which features Exodus; Pure Country 2: The Gift; The Left Behind Trilogy; Grace Unplugged; and Dial A Prayer during the month of April.

Visit uptv.com for more information about these and other uplifting movies and series. Find them on DirecTV Channel 338, Dish Channel 188, Fios TV Channel 738, ATT TV NOW, Philo + Local Providers

You can also visit uptv.com, or find UPtv on Facebook at https://www.facebook.com/Uptv, on Twitter on @Uptv and on Instagram at UP_TV.

Ref: God - in Blogs

(NewsUSA) - Especially in stressful times, curling up with some positive TV programs can be a much-needed relaxing experience for the whole family. The UPtv slate of Easter programming, scheduled for April 4 through April 12, is ready to support family togetherness with two weekends of movies to celebrate the Easter season and encourage reflection and positive thinking. "As the home for uplifting programming, we can't think of a better time than now to celebrate feel-good films and inspiring biblical stories. In-Lawfully Yours is a perfect way to cap-off Easter Sunday with the entire family," says Hector Campos, vice president of content strategy for UPtv. In-Lawfully Yours features a clash of personalities when a fun-loving New Yorker played by Chelsey Crisp (Fresh Off the Boat) moves to a small town to help her recently widowed ex-mother-in-law, played by Marilu Henner (Taxi, L.A. Story). The locals may not approve, but sparks fly when she meets the church pastor. Want more love? Tune in on Saturday, April 4, for a marathon of romantic movies in the UPtv tradition. The event kicks off with Love Takes Wing at 3p.m. EST, in which newly minted doctor and new widow Belinda becomes a "Regional Doctor," traveling through small towns in turn-of-the-century America, finding love and discovering the joy of parenthood along the way. The series continues with Love Finds a Home, Love Begins, Love's Everlasting Courage, and Love's Christmas Journey, Parts I and II, airing consecutively. The movies are based on the popular books by Janette Oke. The Palm Sunday lineup takes a more faithful tone, with Courageous at 11:30 a.m., which follows the personal and professional lives of four sheriff's deputies in a small town in Georgia. Other Palm Sunday features include God's Not Dead, War Room, The Passion of the Christ, and a late-night Little House on the Prairie movie marathon. UPtv's Good Friday programming includes Noah's Ark at 7 p.m., followed by two showings of The Passion of the Christ at 9 p.m. and 11 p.m. Saturday's schedule includes the inspirational football-themed movie, Facing the Giants, as well as two showings of Heaven is for Real, at noon and at 7 p.m. On Easter Sunday, tune in at noon for The Identical, an uplifting story of twin brothers separated at birth who share a love of music, followed by The Healer, the premiere of the UPtv original movie, Undercover Angel, and the premiere of In-Lawfully Yours. For more family-friendly Easter programming, tune in to UPtv's sister service, UP Faith and Family, which features Exodus; Pure Country 2: The Gift; The Left Behind Trilogy; Grace Unplugged; and Dial A Prayer during the month of April. Visit uptv.com for more information about these and other uplifting movies and series. Find them on DirecTV Channel 338, Dish Channel 188, Fios TV Channel 738, ATT TV NOW, Philo + Local Providers You can also visit uptv.com, or find UPtv on Facebook at <a target='_blank' href="https://www.facebook.com/Uptv,">https://www.facebook.com/Uptv,</a> on Twitter on @Uptv and on Instagram at UP_TV. Ref: God - in Blogs

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One Date Parents Shouldn't Ignore: 529 College Savings Plan Day

(NewsUSA) - How much will I need for my kid's college education? And how the heck will I pay for it?

With the cost of a four-year degree rising nearly eight times faster than wages since the 1980s, those two questions are enough to give today's parents a serious case of night sweats. You can argue about the reasons for the disconnect -Administrative costs? Fancy amenities? - but you know there's a problem when a writer at Education Week is incensed.

"Madness," she decried.

Which is all the more reason to mark May 29 down on your calendar.

Otherwise known as National 529 College Savings Plan Day -Get it? 5/29? - it's the perfect time to consider setting up one those tax-advantaged 529 plans, as they're called, to help sock money away to cover tuition, books and other education-related expenses at most accredited two - and four-year colleges, universities and vocational-technical schools.

"It's a way of keeping your son or daughter from being saddled with too much debt when it's time to jump start their careers," explained Melissa Ridolfi, vice president of retirement and college products at Fidelity Investments. "Plus, any investment earnings compound on a tax-deferred basis, and qualified withdrawals are entirely free from federal and state income taxes."

And now to the big question: How much?

Two factors are mainly at play:

* Public vs. private schools. The cost difference can be about as mind-boggling as "Avengers: Endgame's" record $357.1 million opening weekend domestic haul: an average of $21,370 a year at the former, according to the College Board's latest figures, as opposed to $48,510 at the latter.

* The percentage of the bill you plan to foot. If you were counting on scholarships and other grants to pick up all or most of the tab, you should probably rethink that unless your kid is either a bona fide child prodigy or football star. Sallie Mae's "How America Pays for College" 2018 report found that both categories combined paid for just 28 percent of college costs.

One guess where 47 percent of the costs came from. That's right, "family income and savings," with another 24 percent covered by borrowing.

In other words, as Ridolfi said, "any way you look at it, the family is on the hook to pay the lion's share of college expenses." Which probably helps explain why a recent Fidelity study found that parents are increasingly starting to save before their child even reaches the age of two.

To see where you stand, try using what Fidelity calls "the college savings 2K rule of thumb." Simply multiply your child's current age by $2,000 to figure whether your savings to date are generally on track to handle approximately 50 percent of the College Board's $21,370-a-year average cost of attending a four-year public college.

Or, especially if you want a more customized estimate - one that lets you play around with percentages and switch back and forth between public and private schools - the firm's free online college savings calculator takes the angst out of doing the math yourself.

Fidelity provides 12 savings ideas to help reach your own goal, and offers a choice of two different investment strategies in the 529 savings plans it manages - including an age-based portfolio of funds that automatically becomes more conservative as the beneficiary nears college age.

Hopefully, armed with all that info, you'll be sleeping better at night.

Ref: Family - in Blogs

(NewsUSA) - How much will I need for my kid's college education? And how the heck will I pay for it? With the cost of a four-year degree rising nearly eight times faster than wages since the 1980s, those two questions are enough to give today's parents a serious case of night sweats. You can argue about the reasons for the disconnect -Administrative costs? Fancy amenities? - but you know there's a problem when a writer at Education Week is incensed. "Madness," she decried. Which is all the more reason to mark May 29 down on your calendar. Otherwise known as National 529 College Savings Plan Day -Get it? 5/29? - it's the perfect time to consider setting up one those tax-advantaged 529 plans, as they're called, to help sock money away to cover tuition, books and other education-related expenses at most accredited two - and four-year colleges, universities and vocational-technical schools. "It's a way of keeping your son or daughter from being saddled with too much debt when it's time to jump start their careers," explained Melissa Ridolfi, vice president of retirement and college products at Fidelity Investments. "Plus, any investment earnings compound on a tax-deferred basis, and qualified withdrawals are entirely free from federal and state income taxes." And now to the big question: How much? Two factors are mainly at play: * Public vs. private schools. The cost difference can be about as mind-boggling as "Avengers: Endgame's" record $357.1 million opening weekend domestic haul: an average of $21,370 a year at the former, according to the College Board's latest figures, as opposed to $48,510 at the latter. * The percentage of the bill you plan to foot. If you were counting on scholarships and other grants to pick up all or most of the tab, you should probably rethink that unless your kid is either a bona fide child prodigy or football star. Sallie Mae's "How America Pays for College" 2018 report found that both categories combined paid for just 28 percent of college costs. One guess where 47 percent of the costs came from. That's right, "family income and savings," with another 24 percent covered by borrowing. In other words, as Ridolfi said, "any way you look at it, the family is on the hook to pay the lion's share of college expenses." Which probably helps explain why a recent Fidelity study found that parents are increasingly starting to save before their child even reaches the age of two. To see where you stand, try using what Fidelity calls "the college savings 2K rule of thumb." Simply multiply your child's current age by $2,000 to figure whether your savings to date are generally on track to handle approximately 50 percent of the College Board's $21,370-a-year average cost of attending a four-year public college. Or, especially if you want a more customized estimate - one that lets you play around with percentages and switch back and forth between public and private schools - the firm's free online college savings calculator takes the angst out of doing the math yourself. Fidelity provides 12 savings ideas to help reach your own goal, and offers a choice of two different investment strategies in the 529 savings plans it manages - including an age-based portfolio of funds that automatically becomes more conservative as the beneficiary nears college age. Hopefully, armed with all that info, you'll be sleeping better at night. Ref: Family - in Blogs

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How to Market Your Social Media Profile

Social media is a search engine. Learn how to get found. Marketing

If you're on social media but no one's finding you, you're not a ghost—you’re just invisible.

Let’s have a little truth fest, shall we?

You keep posting. You're dancing. You're showing your iced coffee. You're even dropping wisdom that should get you a book deal. But the only one liking your stuff is your aunt Tammy and that one MLM girl who’s always “cheering you on.”

Mama, let me say this with love and a strong shot of espresso (decaf if you're off caffeine like a psycho):
Social media is not just for showing up. It's for getting found.

That’s right. Instagram. TikTok. Pinterest. Facebook. Even LinkedIn if you’re feeling fancy.
They’re not just platforms — they are search engines in glitter and crop tops.
Social Media = Search Engine (Yes, Really)

Let me break it down like your toddler breaks down when you cut the sandwich the wrong way.

All of these platforms have search bars. You know what that means?
People are typing things like:

“Mom blog”

“Easy vegan toddler meals”

“Freelance writing tips”

“Jesus and coffee memes” (okay maybe that’s just me)

If your profile isn’t optimized, you could be serving up exactly what they need—and still be chilling in the shadow realm of the algorithm. No ma’am. We don’t do invisible over here.
1. Your Name Is Prime Real Estate

Stop putting “✨Mama of 3✨” in your name field. I love your babies, but that’s not what people are searching.

Instead, tell the algorithm what you do.
Example:
Erica | SEO Copywriter for Moms
or
Jess | Pinterest Coach for Bloggers

Now when someone types “Pinterest coach,” boom. You’re in the game.
2. Your Bio Is a Mini Sales Page

That little box? It’s not a throwaway. It's not for inspirational quotes. It’s for hooking followers like the savvy mama boss you are.

Format cheat code:

👋 Who you help
💡 What you help them do
🔗 Your freebie or offer

Example:
Helping writer moms grow their blog + make bank online 💸
👇 Grab the free SEO checklist

Short. Sassy. Searchable. Yes please.
3. Keywords. Yep, Even on Instagram.

Pinterest mamas already know the power of keywords. But IG? TikTok? Yes girl. They’ve been creeping on your captions this whole time.

Use the exact words your dream audience would type. You’re not just posting a reel. You’re posting a searchable piece of content.

Instead of:
“Loved making this for dinner!”
Try:
“Easy one-pan vegan meal for busy moms 🍽️ #veganrecipes #quickdinnerideas #momlifehacks”

Don’t keyword stuff. We’re not robots. But do give the platform something to latch onto.
4. Hashtags Aren’t Dead, They’re Just Boring If You Use ‘#Blessed’

Choose hashtags that are specific to your niche and content. Think of them as little roads leading people to your profile.

#MomBloggerTips

#ChristianMomsWhoWrite

#FreelanceWritingLife

#FaithBasedBiz

Keep a rotating list. And for the love of viral reach, don’t just copy and paste the same 30 dead hashtags on every post.
5. Your Content Needs to Scream “Hey Algorithm, Pick Me!”

Here’s the hard truth, boo:

If you're just vibing, you're blending in.

Your content needs to answer questions, solve problems, or entertain in a way that makes the algorithm go, “Ooh, I know someone who’d love this.”

So instead of vague captions like,
“Just showing up today 🥰”
Try:
“Here’s how I built a blog that gets 1,000+ monthly visits—with no tech degree and 3 kids screaming in the background.”

Because THAT, my friend, is search engine gold.
Final Word from Your Favorite Truth-Teller

You’re not too late. You’re not too old. You’re not too small.
You’re just not searchable—yet.

Social media doesn’t reward mystery. It rewards clarity.
So rewrite that bio. Add keywords to your captions. Use that name field like your business depends on it—because it kinda does.

And if you're still feeling stuck, don’t worry—I got you.
Follow me for more great tips or DM me with questions.

Now go make the algorithm your sidekick, Mama.
You’re building an empire—and empires don’t hide.

Social media is a search engine. Learn how to get found. <a onclick="$('#phonebook-category-no-city').val($(this).text());" class="coolinks btn-scroll hashword" href="https://stallios.com/blogs/category/1">Marketing</a> Category: Marketing - in Blogs If you're on social media but no one's finding you, you're not a ghost—you’re just invisible. Let’s have a little truth fest, shall we? You keep posting. You're dancing. You're showing your iced coffee. You're even dropping wisdom that should get you a book deal. But the only one liking your stuff is your aunt Tammy and that one MLM girl who’s always “cheering you on.” Mama, let me say this with love and a strong shot of espresso (decaf if you're off caffeine like a psycho): Social media is not just for showing up. It's for getting found. That’s right. Instagram. TikTok. Pinterest. Facebook. Even LinkedIn if you’re feeling fancy. They’re not just platforms — they are search engines in glitter and crop tops. Social Media = Search Engine (Yes, Really) Let me break it down like your toddler breaks down when you cut the sandwich the wrong way. All of these platforms have search bars. You know what that means? People are typing things like: “Mom blog” “Easy vegan toddler meals” “Freelance writing tips” “Jesus and coffee memes” (okay maybe that’s just me) If your profile isn’t optimized, you could be serving up exactly what they need—and still be chilling in the shadow realm of the algorithm. No ma’am. We don’t do invisible over here. 1. Your Name Is Prime Real Estate Stop putting “✨Mama of 3✨” in your name field. I love your babies, but that’s not what people are searching. Instead, tell the algorithm what you do. Example: Erica | SEO Copywriter for Moms or Jess | Pinterest Coach for Bloggers Now when someone types “Pinterest coach,” boom. You’re in the game. 2. Your Bio Is a Mini Sales Page That little box? It’s not a throwaway. It's not for inspirational quotes. It’s for hooking followers like the savvy mama boss you are. Format cheat code: 👋 Who you help 💡 What you help them do 🔗 Your freebie or offer Example: Helping writer moms grow their blog + make bank online 💸 👇 Grab the free SEO checklist Short. Sassy. Searchable. Yes please. 3. Keywords. Yep, Even on Instagram. Pinterest mamas already know the power of keywords. But IG? TikTok? Yes girl. They’ve been creeping on your captions this whole time. Use the exact words your dream audience would type. You’re not just posting a reel. You’re posting a searchable piece of content. Instead of: “Loved making this for dinner!” Try: “Easy one-pan vegan meal for busy moms 🍽️ #veganrecipes #quickdinnerideas #momlifehacks” Don’t keyword stuff. We’re not robots. But do give the platform something to latch onto. 4. Hashtags Aren’t Dead, They’re Just Boring If You Use ‘#Blessed’ Choose hashtags that are specific to your niche and content. Think of them as little roads leading people to your profile. #MomBloggerTips #ChristianMomsWhoWrite #FreelanceWritingLife #FaithBasedBiz Keep a rotating list. And for the love of viral reach, don’t just copy and paste the same 30 dead hashtags on every post. 5. Your Content Needs to Scream “Hey Algorithm, Pick Me!” Here’s the hard truth, boo: If you're just vibing, you're blending in. Your content needs to answer questions, solve problems, or entertain in a way that makes the algorithm go, “Ooh, I know someone who’d love this.” So instead of vague captions like, “Just showing up today 🥰” Try: “Here’s how I built a blog that gets 1,000+ monthly visits—with no tech degree and 3 kids screaming in the background.” Because THAT, my friend, is search engine gold. Final Word from Your Favorite Truth-Teller You’re not too late. You’re not too old. You’re not too small. You’re just not searchable—yet. Social media doesn’t reward mystery. It rewards clarity. So rewrite that bio. Add keywords to your captions. Use that name field like your business depends on it—because it kinda does. And if you're still feeling stuck, don’t worry—I got you. Follow me for more great tips or DM me with questions. Now go make the algorithm your sidekick, Mama. You’re building an empire—and empires don’t hide.

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I miss you like the deserts miss the rain

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Folding Drones are the New Hot Item for the Holidays

(NewsUSA) - Every holiday season has its hot tech item -; from smartwatches to game consoles and now to folding drones.

Drones can give you the bird's-eye view that makes any video look engaging and exciting, mostly because that perspective hasn't been possible until drones came about. One of the biggest problems people have had with drones is that they are typically so difficult to carry around and take on adventures.

Cue the folding drone, first launched by GDU in 2015 and recently copied by DJI and GoPro. This design lets anyone take a drone along in a backpack or small bag -- portability solved!

But does a folding drone answer all the problems with drones today? Not quite. If you only plan to use a drone for a quick video or two, the DJI Mavic might be a decent choice for the holidays. But if you plan on using the drone for different photography and videography projects, or if you simply enjoy flying a drone, you'll want to look for something that has a lot more power and the ability to change out gimbals and cameras.

Enter the GDU Premium Byrd -- the first and only drone that has a folding design, a high-end 4K camera, the ability to swap out cameras and even carry DSLRs and mirrorless cameras for a true "future proofing" ability. They call this the Universal Flying Platform. And with GoPro recalling their Karma, the Byrd is the only folding drone that also works with a GoPro.

"All consumer-level drones are developed for only one camera, but not the Byrd. GDU will continue to create new gimbal packages to keep the Byrd "future proofed." They simply don't want people to have to buy a new drone to use a new camera you might buy: that's the philosophy behind the 'flying platform' approach," states Nicolia Wiles, GDU Director of Digital. "You shouldn't have to keep buying $1K drones you don't need just to use a different camera. When you buy a GDU Byrd, you only invest in a drone once, and can save your money for buying cameras you want to try. No other consumer drone manufacturer offers this."

The Premium Byrd provides for 29 minutes of flight time, with a guaranteed 1000-meter video downlink system included in the shipped model (no additional downlink technology needed) and also offers a more advanced OFDM system, compared to WiFi transmission in the Standard model. The Price of the Premium Byrd model is $999.00. Dealer information can be found here: https://www.amazon.com/dp/B01N2GCOSP.

Ref: Crazy - in Blogs

(NewsUSA) - Every holiday season has its hot tech item -; from smartwatches to game consoles and now to folding drones. Drones can give you the bird's-eye view that makes any video look engaging and exciting, mostly because that perspective hasn't been possible until drones came about. One of the biggest problems people have had with drones is that they are typically so difficult to carry around and take on adventures. Cue the folding drone, first launched by GDU in 2015 and recently copied by DJI and GoPro. This design lets anyone take a drone along in a backpack or small bag -- portability solved! But does a folding drone answer all the problems with drones today? Not quite. If you only plan to use a drone for a quick video or two, the DJI Mavic might be a decent choice for the holidays. But if you plan on using the drone for different photography and videography projects, or if you simply enjoy flying a drone, you'll want to look for something that has a lot more power and the ability to change out gimbals and cameras. Enter the GDU Premium Byrd -- the first and only drone that has a folding design, a high-end 4K camera, the ability to swap out cameras and even carry DSLRs and mirrorless cameras for a true "future proofing" ability. They call this the Universal Flying Platform. And with GoPro recalling their Karma, the Byrd is the only folding drone that also works with a GoPro. "All consumer-level drones are developed for only one camera, but not the Byrd. GDU will continue to create new gimbal packages to keep the Byrd "future proofed." They simply don't want people to have to buy a new drone to use a new camera you might buy: that's the philosophy behind the 'flying platform' approach," states Nicolia Wiles, GDU Director of Digital. "You shouldn't have to keep buying $1K drones you don't need just to use a different camera. When you buy a GDU Byrd, you only invest in a drone once, and can save your money for buying cameras you want to try. No other consumer drone manufacturer offers this." The Premium Byrd provides for 29 minutes of flight time, with a guaranteed 1000-meter video downlink system included in the shipped model (no additional downlink technology needed) and also offers a more advanced OFDM system, compared to WiFi transmission in the Standard model. The Price of the Premium Byrd model is $999.00. Dealer information can be found here: <a target='_blank' href="https://www.amazon.com/dp/B01N2GCOSP.">https://www.amazon.com/dp/B01N2GCOSP.</a> Ref: Crazy - in Blogs

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