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    Erica Svendsen boldtruthmama
    Social media is a search engine. Learn how to get found. Marketing





    If you're on social media but no one's finding you, you're not a ghost—you’re just invisible.

    Let’s have a little truth fest, shall we?

    You keep posting. You're dancing. You're showing your iced coffee. You're even dropping wisdom that should get you a book deal. But the only one liking your stuff is your aunt Tammy and that one MLM girl who’s always “cheering you on.”

    Mama, let me say this with love and a strong shot of espresso (decaf if you're off caffeine like a psycho):
    Social media is not just for showing up. It's for getting found.

    That’s right. Instagram. TikTok. Pinterest. Facebook. Even LinkedIn if you’re feeling fancy.
    They’re not just platforms — they are search engines in glitter and crop tops.
    Social Media = Search Engine (Yes, Really)

    Let me break it down like your toddler breaks down when you cut the sandwich the wrong way.

    All of these platforms have search bars. You know what that means?
    People are typing things like:

    “Mom blog”

    “Easy vegan toddler meals”

    “Freelance writing tips”

    “Jesus and coffee memes” (okay maybe that’s just me)

    If your profile isn’t optimized, you could be serving up exactly what they need—and still be chilling in the shadow realm of the algorithm. No ma’am. We don’t do invisible over here.
    1. Your Name Is Prime Real Estate

    Stop putting “✨Mama of 3✨” in your name field. I love your babies, but that’s not what people are searching.

    Instead, tell the algorithm what you do.
    Example:
    Erica | SEO Copywriter for Moms
    or
    Jess | Pinterest Coach for Bloggers

    Now when someone types “Pinterest coach,” boom. You’re in the game.
    2. Your Bio Is a Mini Sales Page

    That little box? It’s not a throwaway. It's not for inspirational quotes. It’s for hooking followers like the savvy mama boss you are.

    Format cheat code:

    👋 Who you help
    💡 What you help them do
    🔗 Your freebie or offer

    Example:
    Helping writer moms grow their blog + make bank online 💸
    👇 Grab the free SEO checklist

    Short. Sassy. Searchable. Yes please.
    3. Keywords. Yep, Even on Instagram.

    Pinterest mamas already know the power of keywords. But IG? TikTok? Yes girl. They’ve been creeping on your captions this whole time.

    Use the exact words your dream audience would type. You’re not just posting a reel. You’re posting a searchable piece of content.

    Instead of:
    “Loved making this for dinner!”
    Try:
    “Easy one-pan vegan meal for busy moms 🍽️ #veganrecipes #quickdinnerideas #momlifehacks”

    Don’t keyword stuff. We’re not robots. But do give the platform something to latch onto.
    4. Hashtags Aren’t Dead, They’re Just Boring If You Use ‘#Blessed’

    Choose hashtags that are specific to your niche and content. Think of them as little roads leading people to your profile.

    #MomBloggerTips

    #ChristianMomsWhoWrite

    #FreelanceWritingLife

    #FaithBasedBiz

    Keep a rotating list. And for the love of viral reach, don’t just copy and paste the same 30 dead hashtags on every post.
    5. Your Content Needs to Scream “Hey Algorithm, Pick Me!”

    Here’s the hard truth, boo:

    If you're just vibing, you're blending in.

    Your content needs to answer questions, solve problems, or entertain in a way that makes the algorithm go, “Ooh, I know someone who’d love this.”

    So instead of vague captions like,
    “Just showing up today 🥰”
    Try:
    “Here’s how I built a blog that gets 1,000+ monthly visits—with no tech degree and 3 kids screaming in the background.”

    Because THAT, my friend, is search engine gold.
    Final Word from Your Favorite Truth-Teller

    You’re not too late. You’re not too old. You’re not too small.
    You’re just not searchable—yet.

    Social media doesn’t reward mystery. It rewards clarity.
    So rewrite that bio. Add keywords to your captions. Use that name field like your business depends on it—because it kinda does.

    And if you're still feeling stuck, don’t worry—I got you.
    Follow me for more great tips or DM me with questions.


    Now go make the algorithm your sidekick, Mama.
    You’re building an empire—and empires don’t hide.
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    Millie Zemlak Millie_Zemlak
    (NewsUSA) - Later this month, the nation's largest-ever celebration of educational opportunity will kick off. During National School Choice Week (Jan 26-Feb 1), 50,000 events and activities around the nation will raise awareness about K-12 education choices.

    The real impact of school choice is what gives the Week such energy. A learning environment can change a life, sometimes unexpectedly. Remember the Dr. Seuss story featuring a character who, until he actually tries it, insists a dish of green eggs and ham is not for him? As President of National School Choice Week, I have the joy each month of hearing students, parents, and educators around the country share their own "green eggs and ham" moments.

    A teacher who was ready to leave the education field - until she overcame her skepticism about teaching in a virtual school. A mom who never dreamed she'd homeschool - until her son's medical needs led her to discover its benefits. A student who felt out of place in his previous school, but is now happy and thriving in a different traditional public school.

    That's the power of school choice. All children learn differently and families' needs vary. In the midst of healthy differences and human change, choice empowers families to access the learning environments that work for them now.

    School choice recognizes that parents are best positioned to know their child's passion for botany, reading struggles, or penchant for drawing quirky cartoons. And those same parents are best qualified to choose their children's learning environments.

    National School Choice Week celebrates traditional public, public charter, magnet, private, online, and home education. We celebrate and support families, too, whichever type of school they choose. That's because when families and schools bring their gifts together, students succeed.

    All children deserve to close their school books at the end of each week inspired and equipped to give back. So, if you love your school, celebrate it during School Choice Week! If you're searching for a school, be willing to try something new to find the right fit. You might have a green-eggs- and-ham moment, when your child's frustration with learning turns into an excited "I do love it!"

    For more information, visit schoolchoiceweek.com.

    Ref: Cultures - in Blogs
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    Millie Zemlak Millie_Zemlak
    (NewsUSA) - Janie Bryant, the Emmy Award-winning costume designer for AMC TV's "Mad Men," knows what it takes to make clothes look great.

    Not only does she contribute to the visual representation of the entire cast, she brings a 1960s glamour to the period show that makes real people scour vintage shops to look like Joan Holloway and Don Draper.

    Sure, audiences love the characters and their drama, but the beautifully authentic wardrobe stole the spotlight from the start. In her role, Bryant sketches, designs and fits the costumes for each character, which includes custom-made items and rebuilt vintage gems.

    "One thing I've always been passionate about is how important presentation is to having great style. Looking pressed and polished is often just as important as what you're actually wearing," says Bryant, which explains why she released a fabric care guide of useful clothing advice.

    "The best way to pull off that look is to know how to take great care of your clothing. [The Mad Men] era is all about being wrinkle-free and permanently pressed."

    Take a look at some of Bryant's fabric care advice:

    * Some fabrics are vulnerable to water spotting -- like acetate, silk and suede -- so be careful when applying perfume or body spray. Delicate garments like these tend to require dry cleaning, or hand-washing, and low-heat settings.

    * Beware of "pilly" clothing that looks worn out, such as nylon and acrylic. If fabric is susceptible to pills, it's best to launder, dry and iron at low heat. You may consider laying these items out to dry, especially sweaters.

    * Although cotton remains the world's most popular fabric, it is prone to wrinkling. The majority of cotton clothing can be machine-washed, but items with embellishments or accents should be turned inside out or put in a delicates bag.

    * If wrinkles attack, use a fail-safe. Bryant trusts Downy Wrinkle Releaser so much that she advises you to have a bottle at home, in the office and in any overnight bag. Just spritz clothing, shake and gently pull to release stubborn kinks.

    "On or off the set, the clothes that I work with and wear always need to look their best," Bryant says. "Not only does Downy Wrinkle Releaser work well on the vintage fabrics I work with during the day, but all the modern fabrics found in stores today. It's a must-have for people who need to look neat and pressed and those who need to be out the door in a flash."

    For more information, visit www.downywrinklereleaser.com.

    Ref: Fashion Men - in Blogs
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    Millie Zemlak Millie_Zemlak
    (NewsUSA) - It's no surprise that parents today seek books that will delight, engage, and educate their children. However, some parents are seeing gaps in the available options of topics they want to share with their children. To combat this, there is a growing trend of parents who have taken matters into their own hands and turned to self-publishing to fill these holes themselves.

    Kindle Direct Publishing (KDP) from Amazon is one self-publishing option that offers editorial freedom and ease of use for busy parents looking to create something that meets their kids' needs.

    KDP success stories include Handeep Dhoot (who writes as "Dr. Dhoot"), a mom with a Ph.D. in chemistry who wanted to introduce her young daughter to STEM topics.

    Dr. Dhoot has self-published the growing Tinker Toddler series of STEM books aimed at young children, including Machine Learning for Babies & Toddlers.

    "Becoming a parent helped me realize the urgency for introducing scientific topics, like STEM, to kids while their brains are still developing. KDP allowed me to self-publish books that portray these ideas in an accurate and digestible way for kids, including my own daughter."

    Gabi Garcia, a long-time school counselor and mom, turned to self-publishing when she saw a lack of books for Spanish-speaking and bilingual children about how to understand their emotions and feelings.

    "It's so important to engage with children early to discuss mindfulness. Self-publishing on KDP empowered me to take all that I'd learned and seen as a school counselor and make it accessible to more children, in both English and Spanish."

    She has published several books on these topics through KDP, including Listening to My Body, published in both English and Spanish. She now writes full-time on mindfulness and social awareness topics for children, parents, and educators.

    Brendan Kelso struggled with dyslexia as a child, but found learning and performing dramatic monologues helpful. He enjoyed Shakespeare, but, like many young readers, found the text hard to understand.

    After a career in engineering, he became a stay-at-home dad and came up with an idea to write versions of Shakespeare's plays that were more accessible to kids. His loveof theater and writing led him to self-publish several works through KDP, starting with Shakespeare's Hamlet for Kids.

    "I have the freedom to spend more time with my family, while pursuing my passion on my own terms with KDP."

    These parents have been able to create the books they couldn't find for kids and found financial success - and sometimes a whole new career - in the process.

    For those parents who are toying with self-publishing, but still have questions, consider this:

    * KDP lets authors set their own prices and retain all rights to their work.

    * As an author, you can publish your book in minutes, and these books are available to a worldwide audience through Kindle online stores in 24-48 hours.

    * You can publish Kindle eBooks and paperbacks in multiple languages.

    Visit kdp.amazon.com for more information about Kindle Direct Publishing.

    Ref: Encouraging - in Blogs
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    Millie Zemlak Millie_Zemlak
    (NewsUSA) - Fans of wholesome television have a double treat in store, as the UPtv network launches its new series, "Design Twins," on Valentine's Day.

    The reality series makes its debut at 8 pm Eastern time (ET) on February 14, and features twin sisters, Heidi and Heather, who team up to start an interior design business aimed at providing families with creative, beautiful and functional spaces. To get the new venture off the ground, the twins move their families in together to save money and increase efficiency.

    Viewers can empathize with their challenges as the twins, together with their husbands and a total of seven children under the age of 6, work to nurture both their families and their growing business, aptly named "Joyful Living."

    The Atlanta, Georgia-based UPtv makes it a full night of love for Valentine's Day this season by also airing the much-anticipated wedding of Josie Bates and Kelton Balka at 9 pm ET on the popular series, "Bringing Up Bates," following the premiere of "Design Twins."

    The wedding features a picturesque outdoor country setting and plenty of family participation in the festivities.

    "At UPtv, we celebrate family and life's biggest moments," says Amy Winter, general manager and evp. "We are excited to add 'Design Twins' to our Thursday night lineup as we continue to bring viewers uplifting and inspiring stories."

    Valentine's Day is a time to celebrate love and romance, but the network keeps heartwarming stories upfront year-round with new episodes of UPtv's hit series on Thursday nights, movie premieres on the weekend and fan-favorite acquired series throughout the week.

    UPtv continues the themes of love and family in 2019 with UP Faith & Family. The streaming service offers a variety of commercial-free, faith- and family-friendly entertainment anytime, anywhere. UP Faith & Family offers endless hours of movies, drama series and kids' programming. It's also the exclusive home for past seasons of UPtv originals.

    In February, UP Faith & Family will be adding the wedding-themed reality series, "Our Wedding Story," and "Crazy Beautiful Weddings," as well as other romance-themed programs, including the movies, "Bridal Bootcamp" and "Love's Last Resort." New titles are added monthly.

    Prospective viewers can enjoy a 14-day free trial of the service by downloading the UP Faith & Family app or visiting Upfaithandfamily.com.

    For more information about UPtv, go to UPtv.com or check for updates on Facebook at facebook.com/Uptv, Twitter on @Uptv and Instagram at UP_TV.

    Ref: Humor - in Blogs
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    Millie Zemlak Millie_Zemlak
    (NewsUSA) - Sponsored by GAF - It's time to stop thinking of Millennials as totally uninterested in owning anything just because they were early adopters of Uber.

    The newly released U.S. home ownership rate rose in 2017 for the first time in 13 years - it now stands at 64.2 percent - driven mainly by a shift towards owning over renting by the under-age 35 crowd who'd been wary of committing for both financial and personal reasons.

    "This is happening because young households are buying homes. Full stop," Ralph McLaughlin, chief economist at home listings provider Trulia, told the Wall Street Journal.

    They're not the only purchasers, of course. Which means if you're looking to sell your house now or in the not too distant future, you might want to check out this generational roadmap to four upgrades experts say are worth it to help attract potential buyers.

    * Cross-generational: a new steel door. The only thing that beat it on Remodeling magazine's annual Cost vs. Value Report for 2017 was loose-fill attic insulation, but this project - with a 90.7% return on investment - speaks directly to the report's main takeaway: "Curb appeal projects, by and large, generated higher returns on investment than work done inside the home."

    Plus, as far as Millennials go, while their ideal interiors may differ from older generations - for example, they prefer open floor plans and hardwood floors - Architectural Digest says they're still into "traditional exteriors."

    * Millennials: smart-home tech. Yes, there are Boomers and Generation Xers who are super tech savvy, but Millennials especially crave homes that allow them to control their heating, air-conditioning, home security, and lighting systems from their phones.

    "They want to use their brains for other things, not for remembering whether they adjusted the heat or closed the garage door," Angie's List stressed.

    * Cross-generational: a new roof. It's the ultimate curb appeal enhancer and a perennial Remodeling magazine A-lister, with Credit.com having observed that "buyers pay a premium for one already in place."

    So if the first thing prospects notice even before exiting their cars looks like something out of "Twister," you've got a problem.

    "It's a huge turn-off," said Patsy O'Neill, a sales associate with Sotheby's in Montclair, New Jersey, "and makes buyers of all ages predisposed to find even more things they don't like."

    If your roof does need replacing, those particularly interested in targeting Millennials might want to consider the very affordable Sienna line of diamond-shaped shingles from GAF (gaf.com), North America's largest roofing manufacturer, since they capture that generation's sensibilities.

    "They pick up on key Millennial style trends of natural, clean materials, clean lines, and the integration of artistic elements," said Leslie Franklin, executive director of residential marketing at GAF.

    * Millennials: all-new appliances. Realtors will tell you that major kitchen (and bath) upgrades aren't generally worth their high costs, in terms of return on investment, since prospective buyers' tastes can clash with yours.

    However, Millennials do love, love, love all-new stainless steel appliances. So much so that what RealtyTimes.com called "an astonishing majority of 75 percent" of respondents in a recent survey chose to spend their hypothetical home buying budgets on them.

    Ref: Gardens - in Blogs
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    Tiya Sowell tiya1969
    Morning with the Master

    Hey sisters and brothers! Welcome to my weekly devotional where we can share prayers, scriptures and reflection.

    When reading this morning, I came across the story of Athaliah, the first female crowned king who, when her husband and sons died, killed off the rest of her family line (her grandkids) so that she would be the only person left in her lineage and could rule until her death. I don't know about you, but there is nothing more important than my family--and the grandkids are extra special and precious to my very sight! To have that much greed and desire to have not only everyone answer to you, but also be the sole decision maker is completely out of bounds, and extremely ambitious.

    As a Christian woman, I don't want to be the only face that people seek for approval, answers and permission. That is too much weight for any one person to bear and its just unnatural. Who can you love? Who can love you?

    The divine God created the world and everything in it. Can any man or woman follow that? Not one! Can any man or woman have the right answer to EVERY question or concern? Not one! Can any man or woman create a permanent route for peace and understanding? Not one!

    There is a reason we cannot see or touch God. Because we might do like Athaliah and try to eliminate the almighty because of greed and idolatry. He oversees and has the end say to everything we do. That is a safety I can count on if I cannot rely on anything else in this world.

    Let me know your thoughts. Let's talk about it.

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    Millie Zemlak Millie_Zemlak
    (NewsUSA) - It's no secret that shopping for holiday gifts can be overwhelming.

    The answer to alleviating the stress of thoughtful gift giving comes in a cardboard box.

    Seriously.

    Subscription box services are popular options for a "gift that keeps on giving," providing a personalized experience delivered safely every month.

    In fact, in a survey conducted by the Paper and Packaging Board from August 2015 to November 2016, 82 percent of those surveyed agreed that they could rely on corrugated cardboard boxes to get their merchandise shipped and delivered safely. And 60 percent feel that products that come in paper-packaging tend to feel more premium.

    Innovations in box and packaging design allow these boxes to delight well past delivery with extended use and upcycling options.

    Find the perfect gift for your loved one this season with one of these favorites:

    * KiwiCo (Kiwico.com):

    For the Kid Who Is Going to Run the World.

    KiwiCo develops monthly STEAM educational hands-on projects and activities to spark curiosity and creativity in kids aged 0-16+.

    Each eco-friendly corrugated box is filled with interactive projects to fit a child's respective age group. As your child or loved one grows, so do the boxes!

    * Loot Crate (LootCrate.com): For the Pop-Culture Obsessed.

    Loot Crate is a pop culture- themed subscription box featuring a changing monthly theme that covers all fandoms.

    These corrugated boxes hit every interest from video games to television and movies. Loot Crate offers an additional perk - the box is part of the monthly theme itself, which is to say, the box transforms into a "bonus" gift with some simple cuts and folds. You have to see it to believe it.

    * Graze (Graze.com) - For the Foodie.

    Graze is a subscription box that uses high-quality, nutritionist- approved ingredients to provide wholesome snacks. Graze uses responsibly resourced paper-based packaging to ensure that its products are safe and fresh for consumption.

    Foodies can subscribe for weekly, bi-weekly or monthly deliveries of personalized Graze boxes based on their custom-snack profile.

    *KitNipBox (KitNipBox.com): For the Cat Lover.

    KitNipBox is uniquely themed so cats (and their humans!) have something fresh, fun and new to look forward to each month. The design of the box, which can be recycled, is specifically made to fit 95 percent of cats, so they can play with the box and fit inside of it.

    Additionally, KitNipBox uses specially designed crinkling tissue paper in the boxes, so that the unwrapping experience is even more special for cats and their owners.

    * Cratejoy (Cratejoy.com):

    For Everyone.

    Cratejoy is the world's premier subscription box website, providing a global marketplace of products.

    Cratejoy offers a vast selection of uniquely crafted corrugated boxes suited to virtually any hobby, interest or taste.

    Gifting a subscription box service is an easy yet thoughtful option for anyone on your shopping list! Unbox an experience that will last long past this holiday season. Find out more by visiting HowLifeUnfolds.com

    Click here to view video.

    Ref: Giveaways - in Blogs
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