(NewsUSA) - Sponsored by GAF - It's time to stop thinking of Millennials as totally uninterested in owning anything just because they were early adopters of Uber.<br /> <br /> The newly released U.S. home ownership rate rose in 2017 for the first time in 13 years - it now stands at 64.2 percent - driven mainly by a shift towards owning over renting by the under-age 35 crowd who'd been wary of committing for both financial and personal reasons.<br /> <br /> "This is happening because young households are buying homes. Full stop," Ralph McLaughlin, chief economist at home listings provider Trulia, told the Wall Street Journal.<br /> <br /> They're not the only purchasers, of course. Which means if you're looking to sell your house now or in the not too distant future, you might want to check out this generational roadmap to four upgrades experts say are worth it to help attract potential buyers.<br /> <br /> * Cross-generational: a new steel door. The only thing that beat it on Remodeling magazine's annual Cost vs. Value Report for 2017 was loose-fill attic insulation, but this project - with a 90.7% return on investment - speaks directly to the report's main takeaway: "Curb appeal projects, by and large, generated higher returns on investment than work done inside the home."<br /> <br /> Plus, as far as Millennials go, while their ideal interiors may differ from older generations - for example, they prefer open floor plans and hardwood floors - Architectural Digest says they're still into "traditional exteriors."<br /> <br /> * Millennials: smart-home tech. Yes, there are Boomers and Generation Xers who are super tech savvy, but Millennials especially crave homes that allow them to control their heating, air-conditioning, home security, and lighting systems from their phones.<br /> <br /> "They want to use their brains for other things, not for remembering whether they adjusted the heat or closed the garage door," Angie's List stressed.<br /> <br /> * Cross-generational: a new roof. It's the ultimate curb appeal enhancer and a perennial Remodeling magazine A-lister, with Credit.com having observed that "buyers pay a premium for one already in place."<br /> <br /> So if the first thing prospects notice even before exiting their cars looks like something out of "Twister," you've got a problem.<br /> <br /> "It's a huge turn-off," said Patsy O'Neill, a sales associate with Sotheby's in Montclair, New Jersey, "and makes buyers of all ages predisposed to find even more things they don't like."<br /> <br /> If your roof does need replacing, those particularly interested in targeting Millennials might want to consider the very affordable Sienna line of diamond-shaped shingles from GAF (gaf.com), North America's largest roofing manufacturer, since they capture that generation's sensibilities.<br /> <br /> "They pick up on key Millennial style trends of natural, clean materials, clean lines, and the integration of artistic elements," said Leslie Franklin, executive director of residential marketing at GAF.<br /> <br /> * Millennials: all-new appliances. Realtors will tell you that major kitchen (and bath) upgrades aren't generally worth their high costs, in terms of return on investment, since prospective buyers' tastes can clash with yours.<br /> <br /> However, Millennials do love, love, love all-new stainless steel appliances. So much so that what RealtyTimes.com called "an astonishing majority of 75 percent" of respondents in a recent survey chose to spend their hypothetical home buying budgets on them.<br /> <br /> Ref: Gardens - in Blogs

(NewsUSA) - Janie Bryant, the Emmy Award-winning costume designer for AMC TV's "Mad Men," knows what it takes to make clothes look great.<br /> <br /> Not only does she contribute to the visual representation of the entire cast, she brings a 1960s glamour to the period show that makes real people scour vintage shops to look like Joan Holloway and Don Draper.<br /> <br /> Sure, audiences love the characters and their drama, but the beautifully authentic wardrobe stole the spotlight from the start. In her role, Bryant sketches, designs and fits the costumes for each character, which includes custom-made items and rebuilt vintage gems.<br /> <br /> "One thing I've always been passionate about is how important presentation is to having great style. Looking pressed and polished is often just as important as what you're actually wearing," says Bryant, which explains why she released a fabric care guide of useful clothing advice.<br /> <br /> "The best way to pull off that look is to know how to take great care of your clothing. [The Mad Men] era is all about being wrinkle-free and permanently pressed."<br /> <br /> Take a look at some of Bryant's fabric care advice:<br /> <br /> * Some fabrics are vulnerable to water spotting -- like acetate, silk and suede -- so be careful when applying perfume or body spray. Delicate garments like these tend to require dry cleaning, or hand-washing, and low-heat settings.<br /> <br /> * Beware of "pilly" clothing that looks worn out, such as nylon and acrylic. If fabric is susceptible to pills, it's best to launder, dry and iron at low heat. You may consider laying these items out to dry, especially sweaters.<br /> <br /> * Although cotton remains the world's most popular fabric, it is prone to wrinkling. The majority of cotton clothing can be machine-washed, but items with embellishments or accents should be turned inside out or put in a delicates bag.<br /> <br /> * If wrinkles attack, use a fail-safe. Bryant trusts Downy Wrinkle Releaser so much that she advises you to have a bottle at home, in the office and in any overnight bag. Just spritz clothing, shake and gently pull to release stubborn kinks.<br /> <br /> "On or off the set, the clothes that I work with and wear always need to look their best," Bryant says. "Not only does Downy Wrinkle Releaser work well on the vintage fabrics I work with during the day, but all the modern fabrics found in stores today. It's a must-have for people who need to look neat and pressed and those who need to be out the door in a flash."<br /> <br /> For more information, visit www.downywrinklereleaser.com. <br /> <br /> Ref: Fashion Men - in Blogs

(NewsUSA) - Is your dog bad to the bone? Does your sweet Jack Russel guard all doors from intruders -- friends and family included? Or is it your Boxer puppy that won't stop shredding socks and underwear? Some of the cutest pooches have the worst manners. Whether you're at work or just in another room, their mischievous play may lead to anything from home repairs to staggering vet bills.<br /> <br /> Pooches and owners alike can relate to this common problem, and getting the magical, behavioral transformation you've always fantasized about is closer than you think -- pet care authority Camp Bow Wow held a contest, "Bad to The Bone: Camp Bow Wow's Worst Behaved Dog Contest," to discover North America's most ill-mannered dog. The winning pooch received a full year of free services ($3,000 value) at a local Camp or Home Buddies (an in-home care service offered by Camp Bow Wow) of their choice. Most importantly, the winning dog also received free dog training to correct those bad habits.<br /> <br /> If you are a frustrated pet owner who doesn't have time to wait to win a contest like this, here are five dog-training tips straight from the Behavior Buddies experts at Camp Bow Wow to get you started:<br /> <br /> 1. Proper exercise is key! A majority of behavior issues stem from a lack of proper exercise. At least one 30-minute walk per day is sufficient for most dogs. Playing in the backyard or in the house does not count as exercise.<br /> <br /> 2. Buy a dog backpack for walks. This allows your dog to have a job and adds weight with objects like water bottles or hand weights so the dog expends more energy.<br /> <br /> 3. Challenge your dog with brain puzzles. A mentally tired dog will not spend time thinking about how to get in the garbage or waste breath yipping at neighbors.<br /> <br /> 4. Take a training class. Getting your dog to respect you is critical to having your dog listen to you.<br /> <br /> 5. Send your dog to Camp Bow Wow or hire a Home Buddies Care Giver to take Fido on a walk. A tired dog is a good dog!<br /> <br /> If your beloved Fido is still opening cabinets and devouring furniture, enter him or her in Camp Bow Wow.<br /> <br /> For more information, visit www.campbowwow.com to see the location finder for the nearest Camp Bow Wow or Home Buddies near you.<br /> <br /> Ref: Funny - in Blogs

<br /> <br /> How the National Media Messed Up the Mavs Predictions<br /> by Bob McCullough 6/14/24<br /> <br /> <br /> <br /> <br /> <br /> <br /> Go into the recent archives of any major sports site, and you'll find a lot of names who should be embarrassed about their predictions for the Mavs-Celtics series. And they're not just the names of those who happened to cover the Mavs. <br /> <br /> <br /> The prediction split was close to 50/50. Maybe 60/40 in favor of the C's, which felt reasonable going into the Finals. Now it seems a little ridiculous. <br /> <br /> <br /> So what went wrong? Let's take a closer look at why the national media especially fell for the Dallas storyline, for it embodies a lot of what's wrong with sportswriting today and NBA coverage in particular. <br /> <br /> <br /> **** Mavs Story Lines<br /> <br /> <br /> This one's at the top of the list. Writers love superstars, and the NBA's entire culture is built around them. The old ebony/ivory combination of Kyrie Irving and Luka Doncic was irresistable as a result, especially given the story lines. <br /> <br /> <br /> Start with Irving, a fascinating wack job who's been shooting his career in the foot for a long time now. After getting in trouble for spewing anti-Semitic nonsense, breaking up teams, getting coaches fired and conveniently missing games due to his anti-vax rhetoric, Irving somehow managed to resurrect his career and transform himself into a supposedly responsible NBA elder in Dallas. It's the ultimate redemption storyline. <br /> <br /> <br /> If you really believe that I have deeds to several bridges I can sell you, but in a basketball context Doncic may be even worse, which hardly seems possible. He's the most offensively gifted player of his generation, and yet, to use the words of Bob Cousy, he "looks like a truck driver." <br /> <br /> <br /> Which is Cooz-speak for Luka being fat and out of shape, especially for a professional athlete, and the Celtics have relentlessly exploited that flaw. Add in the fact that he goes after the refs on EVERY play, and he's pretty sickening to watch, even with his incredibly skill set. That doesn't stop the writers from relentlessly loving the highlight plays; that's what they do. <br /> <br /> <br /> J's Fatigue<br /> <br /> <br /> This one's right up there, too. NBA writers especially are sick of writing the same old rivalry stories about Jason Tatum and Jaylen Brown, i.e., who's better, who gets paid more, who cares more about winning vs endorsements and brand, and so on. <br /> <br /> <br /> Not surprisingly, the rest of us are just as sick of reading them. Even more so now that' they've become largely irrelevant. Whatever their differences were--and there likely were differences, rest assured--they've worked them out to get to within a game of their first title. <br /> <br /> <br /> ** hum. <br /> <br /> <br /> What Matters About the Mavs Previous Opponents<br /> <br /> <br /> This one hasn't been explored as much, but it's relevant. National writers especially saw three glamour teams in the Clippers, the Thunder and the Wolves, which wasn't exactly the case. <br /> <br /> <br /> Start with the Clippers. They were always a shell of a team with lots of older star power--Kahwi, Paul George, the artist formerly known as Westbrick. Without a healthy Leonard, however, that formula was yesterday's news, as the Mavs quickly proved. Simply put, it was a hidden mismatch. <br /> <br /> <br /> On to the Thunder. This one's slightly more interesting. OKC surprised everyone with a first-round sweep over a New Orleans shell team supposedly "led" by the ever injured and absent Zion Williamson, which led to the assumption that they were ahead of the curve when it came to being playoff ready. <br /> <br /> <br /> Dallas exposed them as a bit of a donut team without enough secondary scoring after SGA, giving Sam Presti a solid blueprint for what he needs to fix going forward. The Thunder are one of the few teams where "watch out for them next year" carries a lot of weight. <br /> <br /> <br /> Lastly, the Timberwolves, who have one of the most oddly mismatched rosters in recent memory. They were perfectly constructed to stop the Nuggets, however, with two seven-footers available to get Nicola Jokic off his game. Against the Mavs, though, young Anthony Edwards was exposed as far from Finals-ready, and KAT came off once again as a seven foot scorer who sometimes plays at 6'6" under pressure. <br /> <br /> <br /> What Now For the Mavs? <br /> <br /> <br /> This one's simple, at least on paper--get Luka in shape, and convince him to play a nominal amount of defense. According to reports, though, Dallas has been trying to get him to do this for years, so that's where the "on paper" part comes in. <br /> <br /> <br /> They also need him to grow up. Luka's referee theater routine grew thin when he was exposed to a team with two All-Defense defenders, and at least two more who should be considered for that roster. Whining about fouls is fine when you have inferior defenders, but it doesn't hold water when athletes like Jaylen Brown and Jrue Holiday are in your grill taking options away. <br /> <br /> <br /> Finally, the Mavs need a third scorer. Badly. They got by with guys like PJ Washington and Derrick Jones this year, but bargain basement options like that almost always wilt like March daffodils when the playoffs roll around in April, May and June. The future's still bright in Cuban Land, but it's going to take some serious attitude and personnel adjustments to get Luka, Kyrie and company over the top.

(NewsUSA) - Especially in stressful times, curling up with some positive TV programs can be a much-needed relaxing experience for the whole family.<br /> <br /> The UPtv slate of Easter programming, scheduled for April 4 through April 12, is ready to support family togetherness with two weekends of movies to celebrate the Easter season and encourage reflection and positive thinking.<br /> <br /> "As the home for uplifting programming, we can't think of a better time than now to celebrate feel-good films and inspiring biblical stories. In-Lawfully Yours is a perfect way to cap-off Easter Sunday with the entire family," says Hector Campos, vice president of content strategy for UPtv.<br /> <br /> In-Lawfully Yours features a clash of personalities when a fun-loving New Yorker played by Chelsey Crisp (Fresh Off the Boat) moves to a small town to help her recently widowed ex-mother-in-law, played by Marilu Henner (Taxi, L.A. Story). The locals may not approve, but sparks fly when she meets the church pastor.<br /> <br /> Want more love? Tune in on Saturday, April 4, for a marathon of romantic movies in the UPtv tradition. The event kicks off with Love Takes Wing at 3p.m. EST, in which newly minted doctor and new widow Belinda becomes a "Regional Doctor," traveling through small towns in turn-of-the-century America, finding love and discovering the joy of parenthood along the way. The series continues with Love Finds a Home, Love Begins, Love's Everlasting Courage, and Love's Christmas Journey, Parts I and II, airing consecutively. The movies are based on the popular books by Janette Oke.<br /> <br /> The Palm Sunday lineup takes a more faithful tone, with Courageous at 11:30 a.m., which follows the personal and professional lives of four sheriff's deputies in a small town in Georgia. Other Palm Sunday features include God's Not Dead, War Room, The Passion of the Christ, and a late-night Little House on the Prairie movie marathon.<br /> <br /> UPtv's Good Friday programming includes Noah's Ark at 7 p.m., followed by two showings of The Passion of the Christ at 9 p.m. and 11 p.m. Saturday's schedule includes the inspirational football-themed movie, Facing the Giants, as well as two showings of Heaven is for Real, at noon and at 7 p.m.<br /> <br /> On Easter Sunday, tune in at noon for The Identical, an uplifting story of twin brothers separated at birth who share a love of music, followed by The Healer, the premiere of the UPtv original movie, Undercover Angel, and the premiere of In-Lawfully Yours.<br /> <br /> For more family-friendly Easter programming, tune in to UPtv's sister service, UP Faith and Family, which features Exodus; Pure Country 2: The Gift; The Left Behind Trilogy; Grace Unplugged; and Dial A Prayer during the month of April.<br /> <br /> Visit uptv.com for more information about these and other uplifting movies and series. Find them on DirecTV Channel 338, Dish Channel 188, Fios TV Channel 738, ATT TV NOW, Philo + Local Providers<br /> <br /> You can also visit uptv.com, or find UPtv on Facebook at <a target='_blank' href="https://www.facebook.com/Uptv,">https://www.facebook.com/Uptv,</a> on Twitter on @Uptv and on Instagram at UP_TV.<br /> <br /> Ref: God - in Blogs

(NewsUSA) - In 1967, one of today's most iconic runners made her mark in history.<br /> <br /> Despite an angry official who tried to push her off the course of the Boston Marathon, Kathrine Switzer defiantly ran on, broke barriers and became the first woman to officially complete the legendary race.<br /> <br /> Today, at the age of 70, Switzer continues to defy the odds.<br /> <br /> This year, she ran the 26.2-mile Boston Marathon again to celebrate the 50th anniversary of her historic milestone and continued to inspire others to break new ground. She also announced a partnership with the health and well-being company, Humana, to help celebrate seniors, encourage them to take an optimistic view of aging, and live healthy, active lifestyles.<br /> <br /> "When the Boston Marathon race director tried to shove me off the course in 1967, my life's purpose was crystalized. I knew I wanted to be a champion for others committed to blazing their own path," Switzer says.<br /> <br /> "I'm working with Humana to inspire seniors to achieve their best health, so they can experience all that life has to offer."<br /> <br /> Switzer shared tips on how she maintains an optimistic outlook on aging, and why she believes that great things are ahead when your health is ready -- no matter what age you are!<br /> <br /> Don't let your age define you.<br /> <br /> The biggest tip is to realize that you're never too old, too slow or too out-of-shape to begin living an active lifestyle. Whether it's walking the dog a bit further than usual, or taking a swim at the local health club -; finding ways to get active can help you live healthier and be more optimistic.<br /> <br /> Take it one step at a time. Allow time to adjust to a new routine. Start small and build on your efforts in small intervals. Listen to your body and be proud of your progress.<br /> <br /> Two is better than one. To help you stay motivated, get a buddy who has similar fitness goals. If a buddy is waiting for you, you won't worry about being embarrassed or feeling slow; it'll just be the two of you. There are few things greater than sharing victories and accomplishments with someone close.<br /> <br /> Make time for rest. Equally as important as staying active is ensuring that your body recovers from the stress endured from physical activity. Not only will your body thank you, but you will grow to love your active lifestyle more without aches and pains holding you back.<br /> <br /> Switzer recently took her message to the National Senior Games presented by Humana, one example of how the company is committed to championing seniors and breaking barriers -- namely, the stereotypes associated with seniors in today's society -- and proving that with a healthy body and mind, age is truly just a number. While at the Games, she participated in the 10K Road Race in a celebratory role and presented an inspiring and encouraging speech at the Celebration of Athletes.<br /> <br /> In addition to being a fierce advocate for seniors and optimistic aging, Switzer has been a lifelong advocate for women runners in general.<br /> <br /> In 1972, she co-founded the first women's-only road race; in 1984, she led the drive to get the women's marathon into the Olympic Games; and in 2015, she founded 261 Fearless, a global non-profit that empowers and connects women through the transformative action of running, and encouraging them to overcome life obstacles and embrace healthy living.<br /> <br /> "I think optimism is everything and you don't have to be a marathon runner to possess it," Switzer says.<br /> <br /> "The more you do, the more you can do!"<br /> <br /> Ref: Competitions - in Blogs

(NewsUSA) - As warm weather approaches, so does wedding season, and family-focused entertainment network UP TV heads down the aisle with a pair of new, unscripted series set to debut this summer.<br /> <br /> The series, "Our Wedding Story," takes viewers inside the relationships between the brides and grooms. With exceptional and cinematic storytelling, viewers will get to live each couple's love story - from the moment they met to the walk down the aisle.<br /> <br /> In "Crazy Beautiful Weddings," viewers go behind the scenes with busy wedding planner Lynzie Kent. Wedding planning is an art and a science, and Ms. Kent brings her style and people skills as she navigates diverse tastes, the couples' visions and various venues, to create one-of-a-kind celebrations for her clients that will make the big day something to remember.<br /> <br /> "On UP, our viewers have seen the families in our beloved series exploring new relationships, planning weddings and having kids," Amy Winter, executive vice present and general manager of UP TV, says in a statement announcing the shows.<br /> <br /> "By greenlighting new series that focus on those specific life moments, we invite our audience to experience all of the joy and excitement that many different couples are going through as they share their personal journeys of life's biggest moments," she says.<br /> <br /> The pair of wedding programs complement new episodes of two existing shows that highlight another one of life's biggest moments - the journey to parenthood.<br /> <br /> This spring, UP premieres new episodes of its groundbreaking series, "Expecting," which follows expectant parents as they prepare for a new addition to the family. With no producers or camera crews, it is the first show that asks couples to turn the lens on themselves, to give the audience a peek into one of life's most exciting and personal journeys - welcoming a child.<br /> <br /> Also premiering in April is "One Born Every Minute." The series takes viewers inside a hospital maternity unit to experience the joy, excitement and drama as babies are delivered.<br /> <br /> UP is available on DIRECTV, DISH, Verizon Fios, AT&T U-verse, Xfinity and local cable. For more information about the family-friendly programming and where you can find the channel, go to UPtv.com.<br /> <br /> Ref: Art - in Blogs

Social media is a search engine. Learn how to get found. <a onclick="$('#phonebook-category-no-city').val($(this).text());" class="coolinks btn-scroll hashword" href="https://stallios.com/blogs/category/1">Marketing</a><br /><br /><br /><br /><span style='display:none' class='DO NOT REMOVE - THIS CATEGORY CODE WILL BE HIDDEN - IT IS NEEDED TO BE FOUND BY CATEGORY AND ONE-CLICK SEARCH'>Category: Marketing - in Blogs</span><br /><br />If you're on social media but no one's finding you, you're not a ghost—you’re just invisible.<br /><br />Let’s have a little truth fest, shall we?<br /><br />You keep posting. You're dancing. You're showing your iced coffee. You're even dropping wisdom that should get you a book deal. But the only one liking your stuff is your aunt Tammy and that one MLM girl who’s always “cheering you on.”<br /><br />Mama, let me say this with love and a strong shot of espresso (decaf if you're off caffeine like a psycho):<br />Social media is not just for showing up. It's for getting found.<br /><br />That’s right. Instagram. TikTok. Pinterest. Facebook. Even LinkedIn if you’re feeling fancy.<br />They’re not just platforms — they are search engines in glitter and crop tops.<br />Social Media = Search Engine (Yes, Really)<br /><br />Let me break it down like your toddler breaks down when you cut the sandwich the wrong way.<br /><br />All of these platforms have search bars. You know what that means?<br />People are typing things like:<br /><br /> “Mom blog”<br /><br /> “Easy vegan toddler meals”<br /><br /> “Freelance writing tips”<br /><br /> “Jesus and coffee memes” (okay maybe that’s just me)<br /><br />If your profile isn’t optimized, you could be serving up exactly what they need—and still be chilling in the shadow realm of the algorithm. No ma’am. We don’t do invisible over here.<br />1. Your Name Is Prime Real Estate<br /><br />Stop putting “✨Mama of 3✨” in your name field. I love your babies, but that’s not what people are searching.<br /><br />Instead, tell the algorithm what you do.<br />Example:<br />Erica | SEO Copywriter for Moms<br />or<br />Jess | Pinterest Coach for Bloggers<br /><br />Now when someone types “Pinterest coach,” boom. You’re in the game.<br />2. Your Bio Is a Mini Sales Page<br /><br />That little box? It’s not a throwaway. It's not for inspirational quotes. It’s for hooking followers like the savvy mama boss you are.<br /><br />Format cheat code:<br /><br />👋 Who you help<br />💡 What you help them do<br />🔗 Your freebie or offer<br /><br />Example:<br />Helping writer moms grow their blog + make bank online 💸<br />👇 Grab the free SEO checklist<br /><br />Short. Sassy. Searchable. Yes please.<br />3. Keywords. Yep, Even on Instagram.<br /><br />Pinterest mamas already know the power of keywords. But IG? TikTok? Yes girl. They’ve been creeping on your captions this whole time.<br /><br />Use the exact words your dream audience would type. You’re not just posting a reel. You’re posting a searchable piece of content.<br /><br />Instead of:<br />“Loved making this for dinner!”<br />Try:<br />“Easy one-pan vegan meal for busy moms 🍽️ #veganrecipes #quickdinnerideas #momlifehacks”<br /><br />Don’t keyword stuff. We’re not robots. But do give the platform something to latch onto.<br />4. Hashtags Aren’t Dead, They’re Just Boring If You Use ‘#Blessed’<br /><br />Choose hashtags that are specific to your niche and content. Think of them as little roads leading people to your profile.<br /><br /> #MomBloggerTips<br /><br /> #ChristianMomsWhoWrite<br /><br /> #FreelanceWritingLife<br /><br /> #FaithBasedBiz<br /><br />Keep a rotating list. And for the love of viral reach, don’t just copy and paste the same 30 dead hashtags on every post.<br />5. Your Content Needs to Scream “Hey Algorithm, Pick Me!”<br /><br />Here’s the hard truth, boo:<br /><br />If you're just vibing, you're blending in.<br /><br />Your content needs to answer questions, solve problems, or entertain in a way that makes the algorithm go, “Ooh, I know someone who’d love this.”<br /><br />So instead of vague captions like,<br />“Just showing up today 🥰”<br />Try:<br />“Here’s how I built a blog that gets 1,000+ monthly visits—with no tech degree and 3 kids screaming in the background.”<br /><br />Because THAT, my friend, is search engine gold.<br />Final Word from Your Favorite Truth-Teller<br /><br />You’re not too late. You’re not too old. You’re not too small.<br />You’re just not searchable—yet.<br /><br />Social media doesn’t reward mystery. It rewards clarity.<br />So rewrite that bio. Add keywords to your captions. Use that name field like your business depends on it—because it kinda does.<br /><br />And if you're still feeling stuck, don’t worry—I got you.<br />Follow me for more great tips or DM me with questions.<br /><br /><br />Now go make the algorithm your sidekick, Mama.<br />You’re building an empire—and empires don’t hide.