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How the National Media Messed Up the Mavs Predictions

How the National Media Messed Up the Mavs Predictions
by Bob McCullough 6/14/24

Go into the recent archives of any major sports site, and you'll find a lot of names who should be embarrassed about their predictions for the Mavs-Celtics series. And they're not just the names of those who happened to cover the Mavs.

The prediction split was close to 50/50. Maybe 60/40 in favor of the C's, which felt reasonable going into the Finals. Now it seems a little ridiculous.

So what went wrong? Let's take a closer look at why the national media especially fell for the Dallas storyline, for it embodies a lot of what's wrong with sportswriting today and NBA coverage in particular.

**** Mavs Story Lines

This one's at the top of the list. Writers love superstars, and the NBA's entire culture is built around them. The old ebony/ivory combination of Kyrie Irving and Luka Doncic was irresistable as a result, especially given the story lines.

Start with Irving, a fascinating wack job who's been shooting his career in the foot for a long time now. After getting in trouble for spewing anti-Semitic nonsense, breaking up teams, getting coaches fired and conveniently missing games due to his anti-vax rhetoric, Irving somehow managed to resurrect his career and transform himself into a supposedly responsible NBA elder in Dallas. It's the ultimate redemption storyline.

If you really believe that I have deeds to several bridges I can sell you, but in a basketball context Doncic may be even worse, which hardly seems possible. He's the most offensively gifted player of his generation, and yet, to use the words of Bob Cousy, he "looks like a truck driver."

Which is Cooz-speak for Luka being fat and out of shape, especially for a professional athlete, and the Celtics have relentlessly exploited that flaw. Add in the fact that he goes after the refs on EVERY play, and he's pretty sickening to watch, even with his incredibly skill set. That doesn't stop the writers from relentlessly loving the highlight plays; that's what they do.

J's Fatigue

This one's right up there, too. NBA writers especially are sick of writing the same old rivalry stories about Jason Tatum and Jaylen Brown, i.e., who's better, who gets paid more, who cares more about winning vs endorsements and brand, and so on.

Not surprisingly, the rest of us are just as sick of reading them. Even more so now that' they've become largely irrelevant. Whatever their differences were--and there likely were differences, rest assured--they've worked them out to get to within a game of their first title.

** hum.

What Matters About the Mavs Previous Opponents

This one hasn't been explored as much, but it's relevant. National writers especially saw three glamour teams in the Clippers, the Thunder and the Wolves, which wasn't exactly the case.

Start with the Clippers. They were always a shell of a team with lots of older star power--Kahwi, Paul George, the artist formerly known as Westbrick. Without a healthy Leonard, however, that formula was yesterday's news, as the Mavs quickly proved. Simply put, it was a hidden mismatch.

On to the Thunder. This one's slightly more interesting. OKC surprised everyone with a first-round sweep over a New Orleans shell team supposedly "led" by the ever injured and absent Zion Williamson, which led to the assumption that they were ahead of the curve when it came to being playoff ready.

Dallas exposed them as a bit of a donut team without enough secondary scoring after SGA, giving Sam Presti a solid blueprint for what he needs to fix going forward. The Thunder are one of the few teams where "watch out for them next year" carries a lot of weight.

Lastly, the Timberwolves, who have one of the most oddly mismatched rosters in recent memory. They were perfectly constructed to stop the Nuggets, however, with two seven-footers available to get Nicola Jokic off his game. Against the Mavs, though, young Anthony Edwards was exposed as far from Finals-ready, and KAT came off once again as a seven foot scorer who sometimes plays at 6'6" under pressure.

What Now For the Mavs?

This one's simple, at least on paper--get Luka in shape, and convince him to play a nominal amount of defense. According to reports, though, Dallas has been trying to get him to do this for years, so that's where the "on paper" part comes in.

They also need him to grow up. Luka's referee theater routine grew thin when he was exposed to a team with two All-Defense defenders, and at least two more who should be considered for that roster. Whining about fouls is fine when you have inferior defenders, but it doesn't hold water when athletes like Jaylen Brown and Jrue Holiday are in your grill taking options away.

Finally, the Mavs need a third scorer. Badly. They got by with guys like PJ Washington and Derrick Jones this year, but bargain basement options like that almost always wilt like March daffodils when the playoffs roll around in April, May and June. The future's still bright in Cuban Land, but it's going to take some serious attitude and personnel adjustments to get Luka, Kyrie and company over the top.

How the National Media Messed Up the Mavs Predictions by Bob McCullough 6/14/24 Go into the recent archives of any major sports site, and you'll find a lot of names who should be embarrassed about their predictions for the Mavs-Celtics series. And they're not just the names of those who happened to cover the Mavs. The prediction split was close to 50/50. Maybe 60/40 in favor of the C's, which felt reasonable going into the Finals. Now it seems a little ridiculous. So what went wrong? Let's take a closer look at why the national media especially fell for the Dallas storyline, for it embodies a lot of what's wrong with sportswriting today and NBA coverage in particular. **** Mavs Story Lines This one's at the top of the list. Writers love superstars, and the NBA's entire culture is built around them. The old ebony/ivory combination of Kyrie Irving and Luka Doncic was irresistable as a result, especially given the story lines. Start with Irving, a fascinating wack job who's been shooting his career in the foot for a long time now. After getting in trouble for spewing anti-Semitic nonsense, breaking up teams, getting coaches fired and conveniently missing games due to his anti-vax rhetoric, Irving somehow managed to resurrect his career and transform himself into a supposedly responsible NBA elder in Dallas. It's the ultimate redemption storyline. If you really believe that I have deeds to several bridges I can sell you, but in a basketball context Doncic may be even worse, which hardly seems possible. He's the most offensively gifted player of his generation, and yet, to use the words of Bob Cousy, he "looks like a truck driver." Which is Cooz-speak for Luka being fat and out of shape, especially for a professional athlete, and the Celtics have relentlessly exploited that flaw. Add in the fact that he goes after the refs on EVERY play, and he's pretty sickening to watch, even with his incredibly skill set. That doesn't stop the writers from relentlessly loving the highlight plays; that's what they do. J's Fatigue This one's right up there, too. NBA writers especially are sick of writing the same old rivalry stories about Jason Tatum and Jaylen Brown, i.e., who's better, who gets paid more, who cares more about winning vs endorsements and brand, and so on. Not surprisingly, the rest of us are just as sick of reading them. Even more so now that' they've become largely irrelevant. Whatever their differences were--and there likely were differences, rest assured--they've worked them out to get to within a game of their first title. ** hum. What Matters About the Mavs Previous Opponents This one hasn't been explored as much, but it's relevant. National writers especially saw three glamour teams in the Clippers, the Thunder and the Wolves, which wasn't exactly the case. Start with the Clippers. They were always a shell of a team with lots of older star power--Kahwi, Paul George, the artist formerly known as Westbrick. Without a healthy Leonard, however, that formula was yesterday's news, as the Mavs quickly proved. Simply put, it was a hidden mismatch. On to the Thunder. This one's slightly more interesting. OKC surprised everyone with a first-round sweep over a New Orleans shell team supposedly "led" by the ever injured and absent Zion Williamson, which led to the assumption that they were ahead of the curve when it came to being playoff ready. Dallas exposed them as a bit of a donut team without enough secondary scoring after SGA, giving Sam Presti a solid blueprint for what he needs to fix going forward. The Thunder are one of the few teams where "watch out for them next year" carries a lot of weight. Lastly, the Timberwolves, who have one of the most oddly mismatched rosters in recent memory. They were perfectly constructed to stop the Nuggets, however, with two seven-footers available to get Nicola Jokic off his game. Against the Mavs, though, young Anthony Edwards was exposed as far from Finals-ready, and KAT came off once again as a seven foot scorer who sometimes plays at 6'6" under pressure. What Now For the Mavs? This one's simple, at least on paper--get Luka in shape, and convince him to play a nominal amount of defense. According to reports, though, Dallas has been trying to get him to do this for years, so that's where the "on paper" part comes in. They also need him to grow up. Luka's referee theater routine grew thin when he was exposed to a team with two All-Defense defenders, and at least two more who should be considered for that roster. Whining about fouls is fine when you have inferior defenders, but it doesn't hold water when athletes like Jaylen Brown and Jrue Holiday are in your grill taking options away. Finally, the Mavs need a third scorer. Badly. They got by with guys like PJ Washington and Derrick Jones this year, but bargain basement options like that almost always wilt like March daffodils when the playoffs roll around in April, May and June. The future's still bright in Cuban Land, but it's going to take some serious attitude and personnel adjustments to get Luka, Kyrie and company over the top.

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Championing the Right to Age Well

(NewsUSA) - In 1967, one of today's most iconic runners made her mark in history.

Despite an angry official who tried to push her off the course of the Boston Marathon, Kathrine Switzer defiantly ran on, broke barriers and became the first woman to officially complete the legendary race.

Today, at the age of 70, Switzer continues to defy the odds.

This year, she ran the 26.2-mile Boston Marathon again to celebrate the 50th anniversary of her historic milestone and continued to inspire others to break new ground. She also announced a partnership with the health and well-being company, Humana, to help celebrate seniors, encourage them to take an optimistic view of aging, and live healthy, active lifestyles.

"When the Boston Marathon race director tried to shove me off the course in 1967, my life's purpose was crystalized. I knew I wanted to be a champion for others committed to blazing their own path," Switzer says.

"I'm working with Humana to inspire seniors to achieve their best health, so they can experience all that life has to offer."

Switzer shared tips on how she maintains an optimistic outlook on aging, and why she believes that great things are ahead when your health is ready -- no matter what age you are!

Don't let your age define you.

The biggest tip is to realize that you're never too old, too slow or too out-of-shape to begin living an active lifestyle. Whether it's walking the dog a bit further than usual, or taking a swim at the local health club -; finding ways to get active can help you live healthier and be more optimistic.

Take it one step at a time. Allow time to adjust to a new routine. Start small and build on your efforts in small intervals. Listen to your body and be proud of your progress.

Two is better than one. To help you stay motivated, get a buddy who has similar fitness goals. If a buddy is waiting for you, you won't worry about being embarrassed or feeling slow; it'll just be the two of you. There are few things greater than sharing victories and accomplishments with someone close.

Make time for rest. Equally as important as staying active is ensuring that your body recovers from the stress endured from physical activity. Not only will your body thank you, but you will grow to love your active lifestyle more without aches and pains holding you back.

Switzer recently took her message to the National Senior Games presented by Humana, one example of how the company is committed to championing seniors and breaking barriers -- namely, the stereotypes associated with seniors in today's society -- and proving that with a healthy body and mind, age is truly just a number. While at the Games, she participated in the 10K Road Race in a celebratory role and presented an inspiring and encouraging speech at the Celebration of Athletes.

In addition to being a fierce advocate for seniors and optimistic aging, Switzer has been a lifelong advocate for women runners in general.

In 1972, she co-founded the first women's-only road race; in 1984, she led the drive to get the women's marathon into the Olympic Games; and in 2015, she founded 261 Fearless, a global non-profit that empowers and connects women through the transformative action of running, and encouraging them to overcome life obstacles and embrace healthy living.

"I think optimism is everything and you don't have to be a marathon runner to possess it," Switzer says.

"The more you do, the more you can do!"

Ref: Competitions - in Blogs

(NewsUSA) - In 1967, one of today's most iconic runners made her mark in history. Despite an angry official who tried to push her off the course of the Boston Marathon, Kathrine Switzer defiantly ran on, broke barriers and became the first woman to officially complete the legendary race. Today, at the age of 70, Switzer continues to defy the odds. This year, she ran the 26.2-mile Boston Marathon again to celebrate the 50th anniversary of her historic milestone and continued to inspire others to break new ground. She also announced a partnership with the health and well-being company, Humana, to help celebrate seniors, encourage them to take an optimistic view of aging, and live healthy, active lifestyles. "When the Boston Marathon race director tried to shove me off the course in 1967, my life's purpose was crystalized. I knew I wanted to be a champion for others committed to blazing their own path," Switzer says. "I'm working with Humana to inspire seniors to achieve their best health, so they can experience all that life has to offer." Switzer shared tips on how she maintains an optimistic outlook on aging, and why she believes that great things are ahead when your health is ready -- no matter what age you are! Don't let your age define you. The biggest tip is to realize that you're never too old, too slow or too out-of-shape to begin living an active lifestyle. Whether it's walking the dog a bit further than usual, or taking a swim at the local health club -; finding ways to get active can help you live healthier and be more optimistic. Take it one step at a time. Allow time to adjust to a new routine. Start small and build on your efforts in small intervals. Listen to your body and be proud of your progress. Two is better than one. To help you stay motivated, get a buddy who has similar fitness goals. If a buddy is waiting for you, you won't worry about being embarrassed or feeling slow; it'll just be the two of you. There are few things greater than sharing victories and accomplishments with someone close. Make time for rest. Equally as important as staying active is ensuring that your body recovers from the stress endured from physical activity. Not only will your body thank you, but you will grow to love your active lifestyle more without aches and pains holding you back. Switzer recently took her message to the National Senior Games presented by Humana, one example of how the company is committed to championing seniors and breaking barriers -- namely, the stereotypes associated with seniors in today's society -- and proving that with a healthy body and mind, age is truly just a number. While at the Games, she participated in the 10K Road Race in a celebratory role and presented an inspiring and encouraging speech at the Celebration of Athletes. In addition to being a fierce advocate for seniors and optimistic aging, Switzer has been a lifelong advocate for women runners in general. In 1972, she co-founded the first women's-only road race; in 1984, she led the drive to get the women's marathon into the Olympic Games; and in 2015, she founded 261 Fearless, a global non-profit that empowers and connects women through the transformative action of running, and encouraging them to overcome life obstacles and embrace healthy living. "I think optimism is everything and you don't have to be a marathon runner to possess it," Switzer says. "The more you do, the more you can do!" Ref: Competitions - in Blogs

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The 5 Best AI Chatbot Builder

Struggling to keep up with endless customer questions? You’re not alone. Businesses are realizing that AI-powered chatbots are no longer just “nice-to-have” tools they’re essential for delivering fast, 24/7 customer support.

But here’s the real challenge: with so many chatbot platforms out there, how do you know which one fits your business?

In this guide, I’ll walk you through the 5 best AI chatbot builders in 2025. These tools are not only user-friendly but also designed to help businesses of all sizes automate conversations, save time, and increase customer satisfaction.

What Makes a Great AI Chatbot Builder?
Before diving into the list, let’s set some standards. A solid chatbot builder should offer:

Ease of use – No-code or low-code platforms are best for beginners.
AI capabilities – Natural Language Processing (NLP) for smarter conversations.
Integrations – Works seamlessly with CRMs, websites, or apps.
Scalability – Can grow with your business.
Analytics – Helps you measure performance and customer interactions.

If a chatbot builder ticks most of these boxes, it’s worth considering.

1. ManyChat – Best for Marketing Automation
manyChat is a go-to chatbot builder if you’re running an online store or want to automate conversations on social media platforms like Facebook Messenger and Instagram.

Key Features:

Visual drag-and-drop builder
Automated workflows for lead generation
Supports SMS, WhatsApp, and email campaigns
Integrates with Shopify and HubSpot

Best For: E-commerce stores and social media marketers who want to convert followers into paying customers.

2. Intercom – Best for Customer Support
Intercom is one of the most popular customer communication platforms, and its AI chatbot functionality is top-notch. According to TechCrunch, Intercom has been a pioneer in scaling customer support with conversational AI.

Key Features:

AI-powered resolution bot
Proactive customer engagement
Powerful integrations with Slack, Salesforce, and Zapier
Real-time analytics

Best For: SaaS companies and customer support teams needing advanced automation.

3. Tidio – Best for Small Businesses
If you’re just getting started and want something simple yet effective, Tidio is a fantastic option. It combines live chat with AI automation in one platform.

Key Features:

Easy to install on WordPress, Shopify, and Wix
AI bot trained to answer FAQs
Mobile app for on-the-go support
Affordable plans

Best For: Small businesses that want a budget-friendly AI chatbot solution.

4. Drift – Best for B2B Sales Conversations
Drift positions itself as a conversational marketing platform, and for good reason. It focuses on creating real-time, personalized chat experiences that drive sales.

Key Features:

AI bots qualify leads automatically
Custom playbooks for B2B sales
Integration with major CRMs like Salesforce and Marketo
Personalized chat based on visitor data

Best For: B2B businesses that rely heavily on lead generation and relationship building.

5. HubSpot Chatbot Builder – Best All-in-One CRM Integration
HubSpot offers a free chatbot builder inside its all-in-one CRM. This makes it incredibly useful for businesses already using HubSpot for marketing and sales.

Key Features:

No-code chatbot builder
Automated lead qualification
Seamless integration with HubSpot CRM
Free plan with premium upgrades

Best For: Businesses already in the HubSpot ecosystem who want a cost-effective chatbot solution.

Final Thoughts
The right AI chatbot builder depends on your business goals:

Use ManyChat if you’re focused on social media and e-commerce.
Choose Intercom for powerful customer support automation.
Try Tidio if you’re a small business on a budget.
Go with Drift for B2B lead generation.
Pick HubSpot for all-in-one CRM integration.

At the end of the day, the “best” chatbot is the one that fits your audience, budget, and growth strategy. Start small, experiment, and optimize as you go.

Have you tried any of these chatbot builders before? Share your experience I’d love to hear which one worked best for you!

Struggling to keep up with endless customer questions? You’re not alone. Businesses are realizing that AI-powered chatbots are no longer just “nice-to-have” tools they’re essential for delivering fast, 24/7 customer support. But here’s the real challenge: with so many chatbot platforms out there, how do you know which one fits your business? In this guide, I’ll walk you through the 5 best AI chatbot builders in 2025. These tools are not only user-friendly but also designed to help businesses of all sizes automate conversations, save time, and increase customer satisfaction. What Makes a Great AI Chatbot Builder? Before diving into the list, let’s set some standards. A solid chatbot builder should offer: Ease of use – No-code or low-code platforms are best for beginners. AI capabilities – Natural Language Processing (NLP) for smarter conversations. Integrations – Works seamlessly with CRMs, websites, or apps. Scalability – Can grow with your business. Analytics – Helps you measure performance and customer interactions. If a chatbot builder ticks most of these boxes, it’s worth considering. 1. ManyChat – Best for Marketing Automation manyChat is a go-to chatbot builder if you’re running an online store or want to automate conversations on social media platforms like Facebook Messenger and Instagram. Key Features: Visual drag-and-drop builder Automated workflows for lead generation Supports SMS, WhatsApp, and email campaigns Integrates with Shopify and HubSpot Best For: E-commerce stores and social media marketers who want to convert followers into paying customers. 2. Intercom – Best for Customer Support Intercom is one of the most popular customer communication platforms, and its AI chatbot functionality is top-notch. According to TechCrunch, Intercom has been a pioneer in scaling customer support with conversational AI. Key Features: AI-powered resolution bot Proactive customer engagement Powerful integrations with Slack, Salesforce, and Zapier Real-time analytics Best For: SaaS companies and customer support teams needing advanced automation. 3. Tidio – Best for Small Businesses If you’re just getting started and want something simple yet effective, Tidio is a fantastic option. It combines live chat with AI automation in one platform. Key Features: Easy to install on WordPress, Shopify, and Wix AI bot trained to answer FAQs Mobile app for on-the-go support Affordable plans Best For: Small businesses that want a budget-friendly AI chatbot solution. 4. Drift – Best for B2B Sales Conversations Drift positions itself as a conversational marketing platform, and for good reason. It focuses on creating real-time, personalized chat experiences that drive sales. Key Features: AI bots qualify leads automatically Custom playbooks for B2B sales Integration with major CRMs like Salesforce and Marketo Personalized chat based on visitor data Best For: B2B businesses that rely heavily on lead generation and relationship building. 5. HubSpot Chatbot Builder – Best All-in-One CRM Integration HubSpot offers a free chatbot builder inside its all-in-one CRM. This makes it incredibly useful for businesses already using HubSpot for marketing and sales. Key Features: No-code chatbot builder Automated lead qualification Seamless integration with HubSpot CRM Free plan with premium upgrades Best For: Businesses already in the HubSpot ecosystem who want a cost-effective chatbot solution. Final Thoughts The right AI chatbot builder depends on your business goals: Use ManyChat if you’re focused on social media and e-commerce. Choose Intercom for powerful customer support automation. Try Tidio if you’re a small business on a budget. Go with Drift for B2B lead generation. Pick HubSpot for all-in-one CRM integration. At the end of the day, the “best” chatbot is the one that fits your audience, budget, and growth strategy. Start small, experiment, and optimize as you go. Have you tried any of these chatbot builders before? Share your experience I’d love to hear which one worked best for you! Category: Technology - in Blogs

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Morning with the Master

Morning with the Master

Hey sisters and brothers! Welcome to my weekly devotional where we can share prayers, scriptures and reflection.

When reading this morning, I came across the story of Athaliah, the first female crowned king who, when her husband and sons died, killed off the rest of her family line (her grandkids) so that she would be the only person left in her lineage and could rule until her death. I don't know about you, but there is nothing more important than my family--and the grandkids are extra special and precious to my very sight! To have that much greed and desire to have not only everyone answer to you, but also be the sole decision maker is completely out of bounds, and extremely ambitious.

As a Christian woman, I don't want to be the only face that people seek for approval, answers and permission. That is too much weight for any one person to bear and its just unnatural. Who can you love? Who can love you?

The divine God created the world and everything in it. Can any man or woman follow that? Not one! Can any man or woman have the right answer to EVERY question or concern? Not one! Can any man or woman create a permanent route for peace and understanding? Not one!

There is a reason we cannot see or touch God. Because we might do like Athaliah and try to eliminate the almighty because of greed and idolatry. He oversees and has the end say to everything we do. That is a safety I can count on if I cannot rely on anything else in this world.

Let me know your thoughts. Let's talk about it.

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How to Market Your Social Media Profile

Social media is a search engine. Learn how to get found. Marketing

If you're on social media but no one's finding you, you're not a ghost—you’re just invisible.

Let’s have a little truth fest, shall we?

You keep posting. You're dancing. You're showing your iced coffee. You're even dropping wisdom that should get you a book deal. But the only one liking your stuff is your aunt Tammy and that one MLM girl who’s always “cheering you on.”

Mama, let me say this with love and a strong shot of espresso (decaf if you're off caffeine like a psycho):
Social media is not just for showing up. It's for getting found.

That’s right. Instagram. TikTok. Pinterest. Facebook. Even LinkedIn if you’re feeling fancy.
They’re not just platforms — they are search engines in glitter and crop tops.
Social Media = Search Engine (Yes, Really)

Let me break it down like your toddler breaks down when you cut the sandwich the wrong way.

All of these platforms have search bars. You know what that means?
People are typing things like:

“Mom blog”

“Easy vegan toddler meals”

“Freelance writing tips”

“Jesus and coffee memes” (okay maybe that’s just me)

If your profile isn’t optimized, you could be serving up exactly what they need—and still be chilling in the shadow realm of the algorithm. No ma’am. We don’t do invisible over here.
1. Your Name Is Prime Real Estate

Stop putting “✨Mama of 3✨” in your name field. I love your babies, but that’s not what people are searching.

Instead, tell the algorithm what you do.
Example:
Erica | SEO Copywriter for Moms
or
Jess | Pinterest Coach for Bloggers

Now when someone types “Pinterest coach,” boom. You’re in the game.
2. Your Bio Is a Mini Sales Page

That little box? It’s not a throwaway. It's not for inspirational quotes. It’s for hooking followers like the savvy mama boss you are.

Format cheat code:

👋 Who you help
💡 What you help them do
🔗 Your freebie or offer

Example:
Helping writer moms grow their blog + make bank online 💸
👇 Grab the free SEO checklist

Short. Sassy. Searchable. Yes please.
3. Keywords. Yep, Even on Instagram.

Pinterest mamas already know the power of keywords. But IG? TikTok? Yes girl. They’ve been creeping on your captions this whole time.

Use the exact words your dream audience would type. You’re not just posting a reel. You’re posting a searchable piece of content.

Instead of:
“Loved making this for dinner!”
Try:
“Easy one-pan vegan meal for busy moms 🍽️ #veganrecipes #quickdinnerideas #momlifehacks”

Don’t keyword stuff. We’re not robots. But do give the platform something to latch onto.
4. Hashtags Aren’t Dead, They’re Just Boring If You Use ‘#Blessed’

Choose hashtags that are specific to your niche and content. Think of them as little roads leading people to your profile.

#MomBloggerTips

#ChristianMomsWhoWrite

#FreelanceWritingLife

#FaithBasedBiz

Keep a rotating list. And for the love of viral reach, don’t just copy and paste the same 30 dead hashtags on every post.
5. Your Content Needs to Scream “Hey Algorithm, Pick Me!”

Here’s the hard truth, boo:

If you're just vibing, you're blending in.

Your content needs to answer questions, solve problems, or entertain in a way that makes the algorithm go, “Ooh, I know someone who’d love this.”

So instead of vague captions like,
“Just showing up today 🥰”
Try:
“Here’s how I built a blog that gets 1,000+ monthly visits—with no tech degree and 3 kids screaming in the background.”

Because THAT, my friend, is search engine gold.
Final Word from Your Favorite Truth-Teller

You’re not too late. You’re not too old. You’re not too small.
You’re just not searchable—yet.

Social media doesn’t reward mystery. It rewards clarity.
So rewrite that bio. Add keywords to your captions. Use that name field like your business depends on it—because it kinda does.

And if you're still feeling stuck, don’t worry—I got you.
Follow me for more great tips or DM me with questions.

Now go make the algorithm your sidekick, Mama.
You’re building an empire—and empires don’t hide.

Social media is a search engine. Learn how to get found. <a onclick="$('#phonebook-category-no-city').val($(this).text());" class="coolinks btn-scroll hashword" href="https://stallios.com/blogs/category/1">Marketing</a> Category: Marketing - in Blogs If you're on social media but no one's finding you, you're not a ghost—you’re just invisible. Let’s have a little truth fest, shall we? You keep posting. You're dancing. You're showing your iced coffee. You're even dropping wisdom that should get you a book deal. But the only one liking your stuff is your aunt Tammy and that one MLM girl who’s always “cheering you on.” Mama, let me say this with love and a strong shot of espresso (decaf if you're off caffeine like a psycho): Social media is not just for showing up. It's for getting found. That’s right. Instagram. TikTok. Pinterest. Facebook. Even LinkedIn if you’re feeling fancy. They’re not just platforms — they are search engines in glitter and crop tops. Social Media = Search Engine (Yes, Really) Let me break it down like your toddler breaks down when you cut the sandwich the wrong way. All of these platforms have search bars. You know what that means? People are typing things like: “Mom blog” “Easy vegan toddler meals” “Freelance writing tips” “Jesus and coffee memes” (okay maybe that’s just me) If your profile isn’t optimized, you could be serving up exactly what they need—and still be chilling in the shadow realm of the algorithm. No ma’am. We don’t do invisible over here. 1. Your Name Is Prime Real Estate Stop putting “✨Mama of 3✨” in your name field. I love your babies, but that’s not what people are searching. Instead, tell the algorithm what you do. Example: Erica | SEO Copywriter for Moms or Jess | Pinterest Coach for Bloggers Now when someone types “Pinterest coach,” boom. You’re in the game. 2. Your Bio Is a Mini Sales Page That little box? It’s not a throwaway. It's not for inspirational quotes. It’s for hooking followers like the savvy mama boss you are. Format cheat code: 👋 Who you help 💡 What you help them do 🔗 Your freebie or offer Example: Helping writer moms grow their blog + make bank online 💸 👇 Grab the free SEO checklist Short. Sassy. Searchable. Yes please. 3. Keywords. Yep, Even on Instagram. Pinterest mamas already know the power of keywords. But IG? TikTok? Yes girl. They’ve been creeping on your captions this whole time. Use the exact words your dream audience would type. You’re not just posting a reel. You’re posting a searchable piece of content. Instead of: “Loved making this for dinner!” Try: “Easy one-pan vegan meal for busy moms 🍽️ #veganrecipes #quickdinnerideas #momlifehacks” Don’t keyword stuff. We’re not robots. But do give the platform something to latch onto. 4. Hashtags Aren’t Dead, They’re Just Boring If You Use ‘#Blessed’ Choose hashtags that are specific to your niche and content. Think of them as little roads leading people to your profile. #MomBloggerTips #ChristianMomsWhoWrite #FreelanceWritingLife #FaithBasedBiz Keep a rotating list. And for the love of viral reach, don’t just copy and paste the same 30 dead hashtags on every post. 5. Your Content Needs to Scream “Hey Algorithm, Pick Me!” Here’s the hard truth, boo: If you're just vibing, you're blending in. Your content needs to answer questions, solve problems, or entertain in a way that makes the algorithm go, “Ooh, I know someone who’d love this.” So instead of vague captions like, “Just showing up today 🥰” Try: “Here’s how I built a blog that gets 1,000+ monthly visits—with no tech degree and 3 kids screaming in the background.” Because THAT, my friend, is search engine gold. Final Word from Your Favorite Truth-Teller You’re not too late. You’re not too old. You’re not too small. You’re just not searchable—yet. Social media doesn’t reward mystery. It rewards clarity. So rewrite that bio. Add keywords to your captions. Use that name field like your business depends on it—because it kinda does. And if you're still feeling stuck, don’t worry—I got you. Follow me for more great tips or DM me with questions. Now go make the algorithm your sidekick, Mama. You’re building an empire—and empires don’t hide.

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Fabric Care Tips From Mad Men Costume Designer Janie Bryant

(NewsUSA) - Janie Bryant, the Emmy Award-winning costume designer for AMC TV's "Mad Men," knows what it takes to make clothes look great.

Not only does she contribute to the visual representation of the entire cast, she brings a 1960s glamour to the period show that makes real people scour vintage shops to look like Joan Holloway and Don Draper.

Sure, audiences love the characters and their drama, but the beautifully authentic wardrobe stole the spotlight from the start. In her role, Bryant sketches, designs and fits the costumes for each character, which includes custom-made items and rebuilt vintage gems.

"One thing I've always been passionate about is how important presentation is to having great style. Looking pressed and polished is often just as important as what you're actually wearing," says Bryant, which explains why she released a fabric care guide of useful clothing advice.

"The best way to pull off that look is to know how to take great care of your clothing. [The Mad Men] era is all about being wrinkle-free and permanently pressed."

Take a look at some of Bryant's fabric care advice:

* Some fabrics are vulnerable to water spotting -- like acetate, silk and suede -- so be careful when applying perfume or body spray. Delicate garments like these tend to require dry cleaning, or hand-washing, and low-heat settings.

* Beware of "pilly" clothing that looks worn out, such as nylon and acrylic. If fabric is susceptible to pills, it's best to launder, dry and iron at low heat. You may consider laying these items out to dry, especially sweaters.

* Although cotton remains the world's most popular fabric, it is prone to wrinkling. The majority of cotton clothing can be machine-washed, but items with embellishments or accents should be turned inside out or put in a delicates bag.

* If wrinkles attack, use a fail-safe. Bryant trusts Downy Wrinkle Releaser so much that she advises you to have a bottle at home, in the office and in any overnight bag. Just spritz clothing, shake and gently pull to release stubborn kinks.

"On or off the set, the clothes that I work with and wear always need to look their best," Bryant says. "Not only does Downy Wrinkle Releaser work well on the vintage fabrics I work with during the day, but all the modern fabrics found in stores today. It's a must-have for people who need to look neat and pressed and those who need to be out the door in a flash."

For more information, visit www.downywrinklereleaser.com.

Ref: Fashion Men - in Blogs

(NewsUSA) - Janie Bryant, the Emmy Award-winning costume designer for AMC TV's "Mad Men," knows what it takes to make clothes look great. Not only does she contribute to the visual representation of the entire cast, she brings a 1960s glamour to the period show that makes real people scour vintage shops to look like Joan Holloway and Don Draper. Sure, audiences love the characters and their drama, but the beautifully authentic wardrobe stole the spotlight from the start. In her role, Bryant sketches, designs and fits the costumes for each character, which includes custom-made items and rebuilt vintage gems. "One thing I've always been passionate about is how important presentation is to having great style. Looking pressed and polished is often just as important as what you're actually wearing," says Bryant, which explains why she released a fabric care guide of useful clothing advice. "The best way to pull off that look is to know how to take great care of your clothing. [The Mad Men] era is all about being wrinkle-free and permanently pressed." Take a look at some of Bryant's fabric care advice: * Some fabrics are vulnerable to water spotting -- like acetate, silk and suede -- so be careful when applying perfume or body spray. Delicate garments like these tend to require dry cleaning, or hand-washing, and low-heat settings. * Beware of "pilly" clothing that looks worn out, such as nylon and acrylic. If fabric is susceptible to pills, it's best to launder, dry and iron at low heat. You may consider laying these items out to dry, especially sweaters. * Although cotton remains the world's most popular fabric, it is prone to wrinkling. The majority of cotton clothing can be machine-washed, but items with embellishments or accents should be turned inside out or put in a delicates bag. * If wrinkles attack, use a fail-safe. Bryant trusts Downy Wrinkle Releaser so much that she advises you to have a bottle at home, in the office and in any overnight bag. Just spritz clothing, shake and gently pull to release stubborn kinks. "On or off the set, the clothes that I work with and wear always need to look their best," Bryant says. "Not only does Downy Wrinkle Releaser work well on the vintage fabrics I work with during the day, but all the modern fabrics found in stores today. It's a must-have for people who need to look neat and pressed and those who need to be out the door in a flash." For more information, visit www.downywrinklereleaser.com. Ref: Fashion Men - in Blogs

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Watch UPtv For A Celebration of Faith, Forgiveness And Love

(NewsUSA) - Especially in stressful times, curling up with some positive TV programs can be a much-needed relaxing experience for the whole family.

The UPtv slate of Easter programming, scheduled for April 4 through April 12, is ready to support family togetherness with two weekends of movies to celebrate the Easter season and encourage reflection and positive thinking.

"As the home for uplifting programming, we can't think of a better time than now to celebrate feel-good films and inspiring biblical stories. In-Lawfully Yours is a perfect way to cap-off Easter Sunday with the entire family," says Hector Campos, vice president of content strategy for UPtv.

In-Lawfully Yours features a clash of personalities when a fun-loving New Yorker played by Chelsey Crisp (Fresh Off the Boat) moves to a small town to help her recently widowed ex-mother-in-law, played by Marilu Henner (Taxi, L.A. Story). The locals may not approve, but sparks fly when she meets the church pastor.

Want more love? Tune in on Saturday, April 4, for a marathon of romantic movies in the UPtv tradition. The event kicks off with Love Takes Wing at 3p.m. EST, in which newly minted doctor and new widow Belinda becomes a "Regional Doctor," traveling through small towns in turn-of-the-century America, finding love and discovering the joy of parenthood along the way. The series continues with Love Finds a Home, Love Begins, Love's Everlasting Courage, and Love's Christmas Journey, Parts I and II, airing consecutively. The movies are based on the popular books by Janette Oke.

The Palm Sunday lineup takes a more faithful tone, with Courageous at 11:30 a.m., which follows the personal and professional lives of four sheriff's deputies in a small town in Georgia. Other Palm Sunday features include God's Not Dead, War Room, The Passion of the Christ, and a late-night Little House on the Prairie movie marathon.

UPtv's Good Friday programming includes Noah's Ark at 7 p.m., followed by two showings of The Passion of the Christ at 9 p.m. and 11 p.m. Saturday's schedule includes the inspirational football-themed movie, Facing the Giants, as well as two showings of Heaven is for Real, at noon and at 7 p.m.

On Easter Sunday, tune in at noon for The Identical, an uplifting story of twin brothers separated at birth who share a love of music, followed by The Healer, the premiere of the UPtv original movie, Undercover Angel, and the premiere of In-Lawfully Yours.

For more family-friendly Easter programming, tune in to UPtv's sister service, UP Faith and Family, which features Exodus; Pure Country 2: The Gift; The Left Behind Trilogy; Grace Unplugged; and Dial A Prayer during the month of April.

Visit uptv.com for more information about these and other uplifting movies and series. Find them on DirecTV Channel 338, Dish Channel 188, Fios TV Channel 738, ATT TV NOW, Philo + Local Providers

You can also visit uptv.com, or find UPtv on Facebook at https://www.facebook.com/Uptv, on Twitter on @Uptv and on Instagram at UP_TV.

Ref: God - in Blogs

(NewsUSA) - Especially in stressful times, curling up with some positive TV programs can be a much-needed relaxing experience for the whole family. The UPtv slate of Easter programming, scheduled for April 4 through April 12, is ready to support family togetherness with two weekends of movies to celebrate the Easter season and encourage reflection and positive thinking. "As the home for uplifting programming, we can't think of a better time than now to celebrate feel-good films and inspiring biblical stories. In-Lawfully Yours is a perfect way to cap-off Easter Sunday with the entire family," says Hector Campos, vice president of content strategy for UPtv. In-Lawfully Yours features a clash of personalities when a fun-loving New Yorker played by Chelsey Crisp (Fresh Off the Boat) moves to a small town to help her recently widowed ex-mother-in-law, played by Marilu Henner (Taxi, L.A. Story). The locals may not approve, but sparks fly when she meets the church pastor. Want more love? Tune in on Saturday, April 4, for a marathon of romantic movies in the UPtv tradition. The event kicks off with Love Takes Wing at 3p.m. EST, in which newly minted doctor and new widow Belinda becomes a "Regional Doctor," traveling through small towns in turn-of-the-century America, finding love and discovering the joy of parenthood along the way. The series continues with Love Finds a Home, Love Begins, Love's Everlasting Courage, and Love's Christmas Journey, Parts I and II, airing consecutively. The movies are based on the popular books by Janette Oke. The Palm Sunday lineup takes a more faithful tone, with Courageous at 11:30 a.m., which follows the personal and professional lives of four sheriff's deputies in a small town in Georgia. Other Palm Sunday features include God's Not Dead, War Room, The Passion of the Christ, and a late-night Little House on the Prairie movie marathon. UPtv's Good Friday programming includes Noah's Ark at 7 p.m., followed by two showings of The Passion of the Christ at 9 p.m. and 11 p.m. Saturday's schedule includes the inspirational football-themed movie, Facing the Giants, as well as two showings of Heaven is for Real, at noon and at 7 p.m. On Easter Sunday, tune in at noon for The Identical, an uplifting story of twin brothers separated at birth who share a love of music, followed by The Healer, the premiere of the UPtv original movie, Undercover Angel, and the premiere of In-Lawfully Yours. For more family-friendly Easter programming, tune in to UPtv's sister service, UP Faith and Family, which features Exodus; Pure Country 2: The Gift; The Left Behind Trilogy; Grace Unplugged; and Dial A Prayer during the month of April. Visit uptv.com for more information about these and other uplifting movies and series. Find them on DirecTV Channel 338, Dish Channel 188, Fios TV Channel 738, ATT TV NOW, Philo + Local Providers You can also visit uptv.com, or find UPtv on Facebook at <a target='_blank' href="https://www.facebook.com/Uptv,">https://www.facebook.com/Uptv,</a> on Twitter on @Uptv and on Instagram at UP_TV. Ref: God - in Blogs

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Press Here for Perfect Cold Brew Coffee at Home

(NewsUSA) - Cold brew coffee continues to be a hot trend. Recent market research shows an increase in sales of 580 percent between 2011 and 2016 as coffee drinkers have embraced the smooth flavor of cold brew.

Cold brew is coffee made with cold water. It sounds simple, but making cold brew concentrate from ground coffee at home can be a messy and time-consuming process. Most devices on the market require 12 to 24 hours of steep time at room temperature to brew a coffee concentrate suitable for cold brew coffee, so serving cold brew coffee has traditionally required advance planning. But now a specialized coffee press allows cold brew coffee lovers to get their fix in a couple of minutes.

By briskly stirring coffee grounds and room temperature water together in the AeroPress coffee maker, you can cut brewing time from many hours to just two minutes. Simply add finely ground coffee and room-temperature water, stir, press, and enjoy a cup of smooth, flavorful cold brew coffee.

Another advantage of the AeroPress is a quick and easy cleanup. Unlike typical cold brewers, the AeroPress does not leave a large filter full of messy coffee grounds after brewing. It is designed to consolidate the used grounds and filter into a small, neat puck that pops out ready for composting.

A huge advantage of cold brewing is it can be done where there is that no access to hot water. When traveling, hiking, biking, or doing other activities away from the home kitchen, there is almost always a source of water but often no way to heat it. However with a lightweight, portable AeroPress, it is easy to brew a cup of smooth rich cold brew using tap water in about two minutes.

Not only does the AeroPress brew delicious hot coffee in addtion to cold brew, but as a multipurpose coffeemaker, it helps cut kitchen clutter by eliminating the need for separate machines.

Visit aeropress.com for more information about how to enjoy cold brew (or hot) coffee with ease in the comfort of your home.

Ref: Drinks - in Blogs

(NewsUSA) - Cold brew coffee continues to be a hot trend. Recent market research shows an increase in sales of 580 percent between 2011 and 2016 as coffee drinkers have embraced the smooth flavor of cold brew. Cold brew is coffee made with cold water. It sounds simple, but making cold brew concentrate from ground coffee at home can be a messy and time-consuming process. Most devices on the market require 12 to 24 hours of steep time at room temperature to brew a coffee concentrate suitable for cold brew coffee, so serving cold brew coffee has traditionally required advance planning. But now a specialized coffee press allows cold brew coffee lovers to get their fix in a couple of minutes. By briskly stirring coffee grounds and room temperature water together in the AeroPress coffee maker, you can cut brewing time from many hours to just two minutes. Simply add finely ground coffee and room-temperature water, stir, press, and enjoy a cup of smooth, flavorful cold brew coffee. Another advantage of the AeroPress is a quick and easy cleanup. Unlike typical cold brewers, the AeroPress does not leave a large filter full of messy coffee grounds after brewing. It is designed to consolidate the used grounds and filter into a small, neat puck that pops out ready for composting. A huge advantage of cold brewing is it can be done where there is that no access to hot water. When traveling, hiking, biking, or doing other activities away from the home kitchen, there is almost always a source of water but often no way to heat it. However with a lightweight, portable AeroPress, it is easy to brew a cup of smooth rich cold brew using tap water in about two minutes. Not only does the AeroPress brew delicious hot coffee in addtion to cold brew, but as a multipurpose coffeemaker, it helps cut kitchen clutter by eliminating the need for separate machines. Visit aeropress.com for more information about how to enjoy cold brew (or hot) coffee with ease in the comfort of your home. Ref: Drinks - in Blogs

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