<br /> <br /> How the National Media Messed Up the Mavs Predictions<br /> by Bob McCullough 6/14/24<br /> <br /> <br /> <br /> <br /> <br /> <br /> Go into the recent archives of any major sports site, and you'll find a lot of names who should be embarrassed about their predictions for the Mavs-Celtics series. And they're not just the names of those who happened to cover the Mavs. <br /> <br /> <br /> The prediction split was close to 50/50. Maybe 60/40 in favor of the C's, which felt reasonable going into the Finals. Now it seems a little ridiculous. <br /> <br /> <br /> So what went wrong? Let's take a closer look at why the national media especially fell for the Dallas storyline, for it embodies a lot of what's wrong with sportswriting today and NBA coverage in particular. <br /> <br /> <br /> **** Mavs Story Lines<br /> <br /> <br /> This one's at the top of the list. Writers love superstars, and the NBA's entire culture is built around them. The old ebony/ivory combination of Kyrie Irving and Luka Doncic was irresistable as a result, especially given the story lines. <br /> <br /> <br /> Start with Irving, a fascinating wack job who's been shooting his career in the foot for a long time now. After getting in trouble for spewing anti-Semitic nonsense, breaking up teams, getting coaches fired and conveniently missing games due to his anti-vax rhetoric, Irving somehow managed to resurrect his career and transform himself into a supposedly responsible NBA elder in Dallas. It's the ultimate redemption storyline. <br /> <br /> <br /> If you really believe that I have deeds to several bridges I can sell you, but in a basketball context Doncic may be even worse, which hardly seems possible. He's the most offensively gifted player of his generation, and yet, to use the words of Bob Cousy, he "looks like a truck driver." <br /> <br /> <br /> Which is Cooz-speak for Luka being fat and out of shape, especially for a professional athlete, and the Celtics have relentlessly exploited that flaw. Add in the fact that he goes after the refs on EVERY play, and he's pretty sickening to watch, even with his incredibly skill set. That doesn't stop the writers from relentlessly loving the highlight plays; that's what they do. <br /> <br /> <br /> J's Fatigue<br /> <br /> <br /> This one's right up there, too. NBA writers especially are sick of writing the same old rivalry stories about Jason Tatum and Jaylen Brown, i.e., who's better, who gets paid more, who cares more about winning vs endorsements and brand, and so on. <br /> <br /> <br /> Not surprisingly, the rest of us are just as sick of reading them. Even more so now that' they've become largely irrelevant. Whatever their differences were--and there likely were differences, rest assured--they've worked them out to get to within a game of their first title. <br /> <br /> <br /> ** hum. <br /> <br /> <br /> What Matters About the Mavs Previous Opponents<br /> <br /> <br /> This one hasn't been explored as much, but it's relevant. National writers especially saw three glamour teams in the Clippers, the Thunder and the Wolves, which wasn't exactly the case. <br /> <br /> <br /> Start with the Clippers. They were always a shell of a team with lots of older star power--Kahwi, Paul George, the artist formerly known as Westbrick. Without a healthy Leonard, however, that formula was yesterday's news, as the Mavs quickly proved. Simply put, it was a hidden mismatch. <br /> <br /> <br /> On to the Thunder. This one's slightly more interesting. OKC surprised everyone with a first-round sweep over a New Orleans shell team supposedly "led" by the ever injured and absent Zion Williamson, which led to the assumption that they were ahead of the curve when it came to being playoff ready. <br /> <br /> <br /> Dallas exposed them as a bit of a donut team without enough secondary scoring after SGA, giving Sam Presti a solid blueprint for what he needs to fix going forward. The Thunder are one of the few teams where "watch out for them next year" carries a lot of weight. <br /> <br /> <br /> Lastly, the Timberwolves, who have one of the most oddly mismatched rosters in recent memory. They were perfectly constructed to stop the Nuggets, however, with two seven-footers available to get Nicola Jokic off his game. Against the Mavs, though, young Anthony Edwards was exposed as far from Finals-ready, and KAT came off once again as a seven foot scorer who sometimes plays at 6'6" under pressure. <br /> <br /> <br /> What Now For the Mavs? <br /> <br /> <br /> This one's simple, at least on paper--get Luka in shape, and convince him to play a nominal amount of defense. According to reports, though, Dallas has been trying to get him to do this for years, so that's where the "on paper" part comes in. <br /> <br /> <br /> They also need him to grow up. Luka's referee theater routine grew thin when he was exposed to a team with two All-Defense defenders, and at least two more who should be considered for that roster. Whining about fouls is fine when you have inferior defenders, but it doesn't hold water when athletes like Jaylen Brown and Jrue Holiday are in your grill taking options away. <br /> <br /> <br /> Finally, the Mavs need a third scorer. Badly. They got by with guys like PJ Washington and Derrick Jones this year, but bargain basement options like that almost always wilt like March daffodils when the playoffs roll around in April, May and June. The future's still bright in Cuban Land, but it's going to take some serious attitude and personnel adjustments to get Luka, Kyrie and company over the top.

(NewsUSA) - Especially in stressful times, curling up with some positive TV programs can be a much-needed relaxing experience for the whole family.<br /> <br /> The UPtv slate of Easter programming, scheduled for April 4 through April 12, is ready to support family togetherness with two weekends of movies to celebrate the Easter season and encourage reflection and positive thinking.<br /> <br /> "As the home for uplifting programming, we can't think of a better time than now to celebrate feel-good films and inspiring biblical stories. In-Lawfully Yours is a perfect way to cap-off Easter Sunday with the entire family," says Hector Campos, vice president of content strategy for UPtv.<br /> <br /> In-Lawfully Yours features a clash of personalities when a fun-loving New Yorker played by Chelsey Crisp (Fresh Off the Boat) moves to a small town to help her recently widowed ex-mother-in-law, played by Marilu Henner (Taxi, L.A. Story). The locals may not approve, but sparks fly when she meets the church pastor.<br /> <br /> Want more love? Tune in on Saturday, April 4, for a marathon of romantic movies in the UPtv tradition. The event kicks off with Love Takes Wing at 3p.m. EST, in which newly minted doctor and new widow Belinda becomes a "Regional Doctor," traveling through small towns in turn-of-the-century America, finding love and discovering the joy of parenthood along the way. The series continues with Love Finds a Home, Love Begins, Love's Everlasting Courage, and Love's Christmas Journey, Parts I and II, airing consecutively. The movies are based on the popular books by Janette Oke.<br /> <br /> The Palm Sunday lineup takes a more faithful tone, with Courageous at 11:30 a.m., which follows the personal and professional lives of four sheriff's deputies in a small town in Georgia. Other Palm Sunday features include God's Not Dead, War Room, The Passion of the Christ, and a late-night Little House on the Prairie movie marathon.<br /> <br /> UPtv's Good Friday programming includes Noah's Ark at 7 p.m., followed by two showings of The Passion of the Christ at 9 p.m. and 11 p.m. Saturday's schedule includes the inspirational football-themed movie, Facing the Giants, as well as two showings of Heaven is for Real, at noon and at 7 p.m.<br /> <br /> On Easter Sunday, tune in at noon for The Identical, an uplifting story of twin brothers separated at birth who share a love of music, followed by The Healer, the premiere of the UPtv original movie, Undercover Angel, and the premiere of In-Lawfully Yours.<br /> <br /> For more family-friendly Easter programming, tune in to UPtv's sister service, UP Faith and Family, which features Exodus; Pure Country 2: The Gift; The Left Behind Trilogy; Grace Unplugged; and Dial A Prayer during the month of April.<br /> <br /> Visit uptv.com for more information about these and other uplifting movies and series. Find them on DirecTV Channel 338, Dish Channel 188, Fios TV Channel 738, ATT TV NOW, Philo + Local Providers<br /> <br /> You can also visit uptv.com, or find UPtv on Facebook at <a target='_blank' href="https://www.facebook.com/Uptv,">https://www.facebook.com/Uptv,</a> on Twitter on @Uptv and on Instagram at UP_TV.<br /> <br /> Ref: God - in Blogs

(NewsUSA) - In 1967, one of today's most iconic runners made her mark in history.<br /> <br /> Despite an angry official who tried to push her off the course of the Boston Marathon, Kathrine Switzer defiantly ran on, broke barriers and became the first woman to officially complete the legendary race.<br /> <br /> Today, at the age of 70, Switzer continues to defy the odds.<br /> <br /> This year, she ran the 26.2-mile Boston Marathon again to celebrate the 50th anniversary of her historic milestone and continued to inspire others to break new ground. She also announced a partnership with the health and well-being company, Humana, to help celebrate seniors, encourage them to take an optimistic view of aging, and live healthy, active lifestyles.<br /> <br /> "When the Boston Marathon race director tried to shove me off the course in 1967, my life's purpose was crystalized. I knew I wanted to be a champion for others committed to blazing their own path," Switzer says.<br /> <br /> "I'm working with Humana to inspire seniors to achieve their best health, so they can experience all that life has to offer."<br /> <br /> Switzer shared tips on how she maintains an optimistic outlook on aging, and why she believes that great things are ahead when your health is ready -- no matter what age you are!<br /> <br /> Don't let your age define you.<br /> <br /> The biggest tip is to realize that you're never too old, too slow or too out-of-shape to begin living an active lifestyle. Whether it's walking the dog a bit further than usual, or taking a swim at the local health club -; finding ways to get active can help you live healthier and be more optimistic.<br /> <br /> Take it one step at a time. Allow time to adjust to a new routine. Start small and build on your efforts in small intervals. Listen to your body and be proud of your progress.<br /> <br /> Two is better than one. To help you stay motivated, get a buddy who has similar fitness goals. If a buddy is waiting for you, you won't worry about being embarrassed or feeling slow; it'll just be the two of you. There are few things greater than sharing victories and accomplishments with someone close.<br /> <br /> Make time for rest. Equally as important as staying active is ensuring that your body recovers from the stress endured from physical activity. Not only will your body thank you, but you will grow to love your active lifestyle more without aches and pains holding you back.<br /> <br /> Switzer recently took her message to the National Senior Games presented by Humana, one example of how the company is committed to championing seniors and breaking barriers -- namely, the stereotypes associated with seniors in today's society -- and proving that with a healthy body and mind, age is truly just a number. While at the Games, she participated in the 10K Road Race in a celebratory role and presented an inspiring and encouraging speech at the Celebration of Athletes.<br /> <br /> In addition to being a fierce advocate for seniors and optimistic aging, Switzer has been a lifelong advocate for women runners in general.<br /> <br /> In 1972, she co-founded the first women's-only road race; in 1984, she led the drive to get the women's marathon into the Olympic Games; and in 2015, she founded 261 Fearless, a global non-profit that empowers and connects women through the transformative action of running, and encouraging them to overcome life obstacles and embrace healthy living.<br /> <br /> "I think optimism is everything and you don't have to be a marathon runner to possess it," Switzer says.<br /> <br /> "The more you do, the more you can do!"<br /> <br /> Ref: Competitions - in Blogs

(NewsUSA) - Later this month, the nation's largest-ever celebration of educational opportunity will kick off. During National School Choice Week (Jan 26-Feb 1), 50,000 events and activities around the nation will raise awareness about K-12 education choices.<br /> <br /> The real impact of school choice is what gives the Week such energy. A learning environment can change a life, sometimes unexpectedly. Remember the Dr. Seuss story featuring a character who, until he actually tries it, insists a dish of green eggs and ham is not for him? As President of National School Choice Week, I have the joy each month of hearing students, parents, and educators around the country share their own "green eggs and ham" moments.<br /> <br /> A teacher who was ready to leave the education field - until she overcame her skepticism about teaching in a virtual school. A mom who never dreamed she'd homeschool - until her son's medical needs led her to discover its benefits. A student who felt out of place in his previous school, but is now happy and thriving in a different traditional public school.<br /> <br /> That's the power of school choice. All children learn differently and families' needs vary. In the midst of healthy differences and human change, choice empowers families to access the learning environments that work for them now.<br /> <br /> School choice recognizes that parents are best positioned to know their child's passion for botany, reading struggles, or penchant for drawing quirky cartoons. And those same parents are best qualified to choose their children's learning environments.<br /> <br /> National School Choice Week celebrates traditional public, public charter, magnet, private, online, and home education. We celebrate and support families, too, whichever type of school they choose. That's because when families and schools bring their gifts together, students succeed.<br /> <br /> All children deserve to close their school books at the end of each week inspired and equipped to give back. So, if you love your school, celebrate it during School Choice Week! If you're searching for a school, be willing to try something new to find the right fit. You might have a green-eggs- and-ham moment, when your child's frustration with learning turns into an excited "I do love it!"<br /> <br /> For more information, visit schoolchoiceweek.com.<br /> <br /> Ref: Cultures - in Blogs

(NewsUSA) - Cold brew coffee continues to be a hot trend. Recent market research shows an increase in sales of 580 percent between 2011 and 2016 as coffee drinkers have embraced the smooth flavor of cold brew.<br /> <br /> Cold brew is coffee made with cold water. It sounds simple, but making cold brew concentrate from ground coffee at home can be a messy and time-consuming process. Most devices on the market require 12 to 24 hours of steep time at room temperature to brew a coffee concentrate suitable for cold brew coffee, so serving cold brew coffee has traditionally required advance planning. But now a specialized coffee press allows cold brew coffee lovers to get their fix in a couple of minutes.<br /> <br /> By briskly stirring coffee grounds and room temperature water together in the AeroPress coffee maker, you can cut brewing time from many hours to just two minutes. Simply add finely ground coffee and room-temperature water, stir, press, and enjoy a cup of smooth, flavorful cold brew coffee.<br /> <br /> Another advantage of the AeroPress is a quick and easy cleanup. Unlike typical cold brewers, the AeroPress does not leave a large filter full of messy coffee grounds after brewing. It is designed to consolidate the used grounds and filter into a small, neat puck that pops out ready for composting.<br /> <br /> A huge advantage of cold brewing is it can be done where there is that no access to hot water. When traveling, hiking, biking, or doing other activities away from the home kitchen, there is almost always a source of water but often no way to heat it. However with a lightweight, portable AeroPress, it is easy to brew a cup of smooth rich cold brew using tap water in about two minutes.<br /> <br /> Not only does the AeroPress brew delicious hot coffee in addtion to cold brew, but as a multipurpose coffeemaker, it helps cut kitchen clutter by eliminating the need for separate machines.<br /> <br /> Visit aeropress.com for more information about how to enjoy cold brew (or hot) coffee with ease in the comfort of your home.<br /> <br /> Ref: Drinks - in Blogs

**Embracing the Ethereal: A Celebration of White Flower Blossoms**<br /> <br /> In the tapestry of nature's grandeur, few sights rival the delicate allure of white flower blossoms. These ethereal blooms, with their pristine petals and subtle fragrances, evoke a sense of purity and serenity that captivates the soul. Whether nestled in a verdant garden, adorning a tree branch, or scattered across a meadow like scattered pearls, each white blossom tells a story of beauty and resilience.<br /> <br /> **The Elegance of White Blossoms**<br /> <br /> White blossoms, in their simplicity, exude a timeless elegance that transcends seasons. In spring, they herald renewal and hope, blanketing orchards and gardens with promises of abundance. Against the backdrop of lush greenery, their purity stands out, drawing admiration and inspiring contemplation. Each petal, a testament to nature's intricate design, delicately unfolds to reveal a pristine heart—a beacon of tranquility amidst life's bustling rhythms.<br /> <br /> **Symbolism and Cultural Significance**<br /> <br /> Across cultures and centuries, white blossoms have held deep symbolism. They embody purity, innocence, and spiritual enlightenment. In many traditions, they symbolize new beginnings, making them popular choices for weddings and ceremonies. The Japanese revere the cherry blossom (sakura) for its transient beauty, celebrating it with hanami—a tradition of enjoying the blossoms under spring's fleeting embrace. Meanwhile, in Western cultures, white roses symbolize love and reverence, gracing weddings and commemorations alike.<br /> <br /> **A Symphony of Fragrance and Form**<br /> <br /> Beyond their visual splendor, white blossoms enchant with their subtle fragrances. Jasmine whispers its sweet aroma on warm summer evenings, while magnolia releases its heady perfume in the early morning light. Each bloom adds a unique note to nature's olfactory symphony, inviting us to pause and immerse ourselves in their sensory delights.<br /> <br /> **Preserving Nature's Treasures**<br /> <br /> As guardians of our environment, we bear a collective responsibility to protect these natural wonders. Climate change and habitat loss threaten the habitats of white blossoms and other flora. By cultivating awareness and advocating for conservation efforts, we can ensure future generations continue to marvel at these exquisite gifts of nature.<br /> <br /> **Conclusion: A Call to Appreciation**<br /> <br /> In the fleeting beauty of white flower blossoms, we find solace and inspiration. They remind us to cherish life's ephemeral moments and embrace the beauty that surrounds us. Let us cultivate gardens of the soul where these blossoms bloom eternal, and in doing so, nurture a deeper connection to the natural world. As we celebrate their elegance and resilience, may we also pledge to preserve and protect these delicate marvels for generations to come.<br /> <br /> In the quiet majesty of white flower blossoms, let us discover the enduring poetry of nature's embrace. <span style='display:none' class='DO NOT REMOVE - THIS CATEGORY CODE WILL BE HIDDEN - IT IS NEEDED TO BE FOUND BY CATEGORY AND ONE-CLICK SEARCH'>Category: Nature - in Blogs</span>

(NewsUSA) - Sponsored by GAF - It's time to stop thinking of Millennials as totally uninterested in owning anything just because they were early adopters of Uber.<br /> <br /> The newly released U.S. home ownership rate rose in 2017 for the first time in 13 years - it now stands at 64.2 percent - driven mainly by a shift towards owning over renting by the under-age 35 crowd who'd been wary of committing for both financial and personal reasons.<br /> <br /> "This is happening because young households are buying homes. Full stop," Ralph McLaughlin, chief economist at home listings provider Trulia, told the Wall Street Journal.<br /> <br /> They're not the only purchasers, of course. Which means if you're looking to sell your house now or in the not too distant future, you might want to check out this generational roadmap to four upgrades experts say are worth it to help attract potential buyers.<br /> <br /> * Cross-generational: a new steel door. The only thing that beat it on Remodeling magazine's annual Cost vs. Value Report for 2017 was loose-fill attic insulation, but this project - with a 90.7% return on investment - speaks directly to the report's main takeaway: "Curb appeal projects, by and large, generated higher returns on investment than work done inside the home."<br /> <br /> Plus, as far as Millennials go, while their ideal interiors may differ from older generations - for example, they prefer open floor plans and hardwood floors - Architectural Digest says they're still into "traditional exteriors."<br /> <br /> * Millennials: smart-home tech. Yes, there are Boomers and Generation Xers who are super tech savvy, but Millennials especially crave homes that allow them to control their heating, air-conditioning, home security, and lighting systems from their phones.<br /> <br /> "They want to use their brains for other things, not for remembering whether they adjusted the heat or closed the garage door," Angie's List stressed.<br /> <br /> * Cross-generational: a new roof. It's the ultimate curb appeal enhancer and a perennial Remodeling magazine A-lister, with Credit.com having observed that "buyers pay a premium for one already in place."<br /> <br /> So if the first thing prospects notice even before exiting their cars looks like something out of "Twister," you've got a problem.<br /> <br /> "It's a huge turn-off," said Patsy O'Neill, a sales associate with Sotheby's in Montclair, New Jersey, "and makes buyers of all ages predisposed to find even more things they don't like."<br /> <br /> If your roof does need replacing, those particularly interested in targeting Millennials might want to consider the very affordable Sienna line of diamond-shaped shingles from GAF (gaf.com), North America's largest roofing manufacturer, since they capture that generation's sensibilities.<br /> <br /> "They pick up on key Millennial style trends of natural, clean materials, clean lines, and the integration of artistic elements," said Leslie Franklin, executive director of residential marketing at GAF.<br /> <br /> * Millennials: all-new appliances. Realtors will tell you that major kitchen (and bath) upgrades aren't generally worth their high costs, in terms of return on investment, since prospective buyers' tastes can clash with yours.<br /> <br /> However, Millennials do love, love, love all-new stainless steel appliances. So much so that what RealtyTimes.com called "an astonishing majority of 75 percent" of respondents in a recent survey chose to spend their hypothetical home buying budgets on them.<br /> <br /> Ref: Gardens - in Blogs

(NewsUSA) - Well, actually, it's both … the charm of hummingbirds is most certainly apropos and "a charm" of hummingbirds is actually factual! Yep, that's right, the collective noun for these unique creatures - just like a gaggle of geese or a flock of birds, is a charm of hummingbirds. Since the definition of the noun 'charm' is "the power of giving delight or arousing admiration," one doesn't need to be a wordsmith to see how right that is. <br /> <br /> Hummingbirds are charming. <br /> <br /> And there are over 330 varieties of the species, Trochilidae, which is their biological family name and they're found in the Western Hemisphere. When one sees a hummingbird, it's a stunning, stop-in-your-tracks sight. Their brilliant throat color is actually a result of the iridescence in the arrangement of their feathers, not color pigment. Light level, moisture, angle of viewing and other factors all influence just how bright and colorful their throats may appear. Perhaps you've heard them, too - the name hummingbird comes from the buzzing sound of their fast-flapping wings.<br /> <br /> Hummers are migrant birds, so although many stay close to the Equator, lots of varieties travel this time of year, so there may be a 'charm' coming to your backyard soon. If you have the desire to see one up close or are curious about how to attract them to your yard, the folks at Cole's Wild Bird Feed Co have got you covered. First, they figured out the engineering of an elegant, deceptively simple, easy-to-use (and easy-to-clean!) feeder. The patented Hummer High Rise has a clever design that offers a stress-free position for your charming guests to get their fill, a fantastic 360-degree vista, all the while keeping other unwanted creatures at bay.<br /> <br /> For example there's an ant moat that stops the armies of industrious workers who'd love to get some sweet nectar, from beating a path to the liquid food. The genius is, it's an actual moat, with nothing but H2O keeping the ants at bay, so while it does its job, it doesn't do harm. Nice! <br /> <br /> A charm magnet. <br /> <br /> The second definition for the noun 'charm' is a small ornament worn on a necklace or bracelet. Hummingbirds weigh on average the same as a nickel, so while you'll want to wear a replica from the jewelers, Hummers can be your own garden's jewelry all season long.<br /> <br /> And in return for their arousing your admiration, they'll feed on those annoying garden insects and pests. For their small size, hummers eat a lot. They are voracious eaters, feeding on mosquitos, gnats, spiders, aphids and other six-legged creepy crawlers. But, besides pests for protein, their primary 'food group' is nectar, which they get in by flitting from flower to flower and using their long beaks and equally long tongues to get their fill. All that flitting is exhausting!<br /> <br /> Since hummingbirds drink up to half their body weight a day of nectar you can help them out by keeping your High Rise fully stocked, for a one-stop fill of their favorite nectar treat.<br /> <br /> Let's not leave out the definition of the verb, "charm," which is to "delight greatly." If you want these Disney-esque caricatures to delight you on a regular basis with their wonder - and bring their distinctive song to your yard - there is something you can buy: the creme-de la creme of what these charmers crave: Nature's Garden from Cole's.<br /> <br /> By identifying and harnessing the nutrients of the hummer's favorite wildflowers, and tapping their vast store of wild bird knowhow, Cole's has created the next-best-thing to actual flower nectar - a proprietary formula that's far and away a cut above your 'garden-variety' sugar water. Nature's Garden is a healthy, all-natural alternative to homemade syrup, no mixing and no boiling required. It comes in an eco-friendly soft pouch; just shake and pour. You'll be delighted with how easy it is to keep your hummer feeder filled and overjoyed at seeing hummers frequent your yard. Your neighborhood hummingbirds will love it, so they'll keep coming back.<br /> <br /> A brief postscript: a natural predator to the hummingbird is the praying mantis. Despite their equally small size and saintly appearance, they feed on our fascinating feathered friends and are a real threat (and a protected species), so if you find a mantis hanging around your High Rise, take care to evict it gently, to a lower piece of real estate and keep hummers safe.<br /> <br /> Ref: Camping - in Blogs

(NewsUSA) - Beauty, like health, goes beyond the visible surface. While many of us manage our wellness via diet, exercise and check-ups, we don't apply the same 360-degree approach to our beauty regimen. It's possibly due to lack of viable options.<br /> <br /> Neauvia International Group recognizes this incongruity and aims to transform the way we practice beauty and solve skin care challenges by extending its premium energy-based devices into the United States.<br /> <br /> In the hands of trained medical aesthetics professionals, Neauvia devices leverage sophisticated technology such as thermo-lifting and water peeling to deeply target your areas of concern. With years in the global skin care market, Neauvia's approach pairs this advanced technology with specially formulated skin care for remarkable results.<br /> <br /> "Over a decade of Neauvia's international skin care success has taught us that a single product does not meet the overall demands of and desired outcomes for patients or providers," says Sean Wilson, President of newly launched Neauvia North America. Best-in-class treatments do, however. They also require training and certification. So, take time to research your local plastic surgeons, dermatologists, aestheticians and med spas because they offer you access to these revolutionary non-invasive treatments that are not available for home use, and to professionals qualified to use them. They'll work with you to customize an optimal treatment plan to achieve your desired results.<br /> <br /> Often, using multiple technologies per session yields a marked difference. The Zaffiro treatment combines thermo-lift technology with the gentle exfoliation of water-resurfacing and specific solutions for your skin type and desired results. It delivers lifted, tightened and hydrated skin with less visible lines and wrinkles.<br /> <br /> Energy-based devices strengthen and surpass home treatments. Let's say you love the fresh feeling and smooth, even texture of your skin after you do an at-home face scrub. Try adding a water-peeling facial like the Zaffiro treatment once a month for more deeply cleansed and revitalized skin.<br /> <br /> Treatments can rejuvenate beyond your face and neck. Zaffiro's thermo-lift technology gradually heats the deep layers of the skin, stimulating collagen and prompting lifting and tightening effects. It can be applied to tighten the décolleté and upper arm skin, give the tummy and derriere a firm appearance and even help tighten up post-pregnancy belly skin.<br /> <br /> Innovative energy-based devices can yield beautiful effects by working with the body's natural functions in a way that is safe, reliable, and non-invasive. They're less costly and require little to no downtime. This makes them an excellent way to fine tune your appearance and delay signs of aging without a lengthy recovery time. In fact, many of these innovative treatments provide results when done over a lunch hour! Dr. Joshua Weitz, MD, CEO of Dermatology Associates of Rochester sees them growing in appeal and use. "The non-invasive market is the future, and I anticipate Neauvia will be a guiding light in providing exceptional solutions," Weitz says.<br /> <br /> A well-rounded skin routine ensures that your actions - daily, monthly, over time - compound for outstanding outcomes. Incorporating treatments using Neauvia energy-based devices is simple yet addresses the complexity of your skin and helps attain your best overall skin health and appearance.<br /> <br /> Ref: US - News