(NewsUSA) - Beauty, like health, goes beyond the visible surface. While many of us manage our wellness via diet, exercise and check-ups, we don't apply the same 360-degree approach to our beauty regimen. It's possibly due to lack of viable options.<br /> <br /> Neauvia International Group recognizes this incongruity and aims to transform the way we practice beauty and solve skin care challenges by extending its premium energy-based devices into the United States.<br /> <br /> In the hands of trained medical aesthetics professionals, Neauvia devices leverage sophisticated technology such as thermo-lifting and water peeling to deeply target your areas of concern. With years in the global skin care market, Neauvia's approach pairs this advanced technology with specially formulated skin care for remarkable results.<br /> <br /> "Over a decade of Neauvia's international skin care success has taught us that a single product does not meet the overall demands of and desired outcomes for patients or providers," says Sean Wilson, President of newly launched Neauvia North America. Best-in-class treatments do, however. They also require training and certification. So, take time to research your local plastic surgeons, dermatologists, aestheticians and med spas because they offer you access to these revolutionary non-invasive treatments that are not available for home use, and to professionals qualified to use them. They'll work with you to customize an optimal treatment plan to achieve your desired results.<br /> <br /> Often, using multiple technologies per session yields a marked difference. The Zaffiro treatment combines thermo-lift technology with the gentle exfoliation of water-resurfacing and specific solutions for your skin type and desired results. It delivers lifted, tightened and hydrated skin with less visible lines and wrinkles.<br /> <br /> Energy-based devices strengthen and surpass home treatments. Let's say you love the fresh feeling and smooth, even texture of your skin after you do an at-home face scrub. Try adding a water-peeling facial like the Zaffiro treatment once a month for more deeply cleansed and revitalized skin.<br /> <br /> Treatments can rejuvenate beyond your face and neck. Zaffiro's thermo-lift technology gradually heats the deep layers of the skin, stimulating collagen and prompting lifting and tightening effects. It can be applied to tighten the décolleté and upper arm skin, give the tummy and derriere a firm appearance and even help tighten up post-pregnancy belly skin.<br /> <br /> Innovative energy-based devices can yield beautiful effects by working with the body's natural functions in a way that is safe, reliable, and non-invasive. They're less costly and require little to no downtime. This makes them an excellent way to fine tune your appearance and delay signs of aging without a lengthy recovery time. In fact, many of these innovative treatments provide results when done over a lunch hour! Dr. Joshua Weitz, MD, CEO of Dermatology Associates of Rochester sees them growing in appeal and use. "The non-invasive market is the future, and I anticipate Neauvia will be a guiding light in providing exceptional solutions," Weitz says.<br /> <br /> A well-rounded skin routine ensures that your actions - daily, monthly, over time - compound for outstanding outcomes. Incorporating treatments using Neauvia energy-based devices is simple yet addresses the complexity of your skin and helps attain your best overall skin health and appearance.<br /> <br /> Ref: US - News

I sit here <br /> all alone <br /> Empty rooms<br /> Quietness<br /> Other than the whirring of a fan<br /> No screaming of a young child playing<br /> No cooing of a happy baby <br /> Whirr whirr whirr <br /> Which once was a house full of love and joy<br /> Now feels like a nightmare I cant escape<br /> Wishing<br /> Hoping<br /> Dreaming<br /> That one day ill have that back again<br /> The coos<br /> The screams<br /> The noises that irritate most parents are the ones I long for the most <br /> The endless cuddles <br /> The mommy mommy mommy<br /> I just want it all back<br /> I want a reason to get out of bed and do something <br /> The darkness with them gone keeps closing in and I feel like it will never end <br /> I feel like those coos<br /> Those screams <br /> Those giggles <br /> Those cuddles <br /> Those cries <br /> Will never come back<br /> I feel like the life im living now <br /> Visiting my own kids like theyre my niece and nephew will never end <br /> I've thought of burning cutting smoking drinking anything to concrete that pain and maybe just maybe take it all away<br /> but I know if I do the pain will never go away because it may be the thing that takes it away forever<br /> Those cries<br /> Those coos <br /> Those screams <br /> Those giggles <br /> Would never come back <br /> So I sit here listening to the whirr of the fan hoping that one of these days that whirr isn't the only thing to fill these rooms<br /> <br /> <span style='display:none' class='DO NOT REMOVE - THIS CATEGORY CODE WILL BE HIDDEN - IT IS NEEDED TO BE FOUND BY CATEGORY AND ONE-CLICK SEARCH'>Category: Reading - in Blogs</span><br /> <br /> <span style='display:none' class='DO NOT REMOVE - THIS CATEGORY CODE WILL BE HIDDEN - IT IS NEEDED TO BE FOUND BY CATEGORY AND ONE-CLICK SEARCH'>Category: Reading - in Blogs</span>

(NewsUSA) - It's no surprise that parents today seek books that will delight, engage, and educate their children. However, some parents are seeing gaps in the available options of topics they want to share with their children. To combat this, there is a growing trend of parents who have taken matters into their own hands and turned to self-publishing to fill these holes themselves.<br /> <br /> Kindle Direct Publishing (KDP) from Amazon is one self-publishing option that offers editorial freedom and ease of use for busy parents looking to create something that meets their kids' needs.<br /> <br /> KDP success stories include Handeep Dhoot (who writes as "Dr. Dhoot"), a mom with a Ph.D. in chemistry who wanted to introduce her young daughter to STEM topics.<br /> <br /> Dr. Dhoot has self-published the growing Tinker Toddler series of STEM books aimed at young children, including Machine Learning for Babies & Toddlers.<br /> <br /> "Becoming a parent helped me realize the urgency for introducing scientific topics, like STEM, to kids while their brains are still developing. KDP allowed me to self-publish books that portray these ideas in an accurate and digestible way for kids, including my own daughter."<br /> <br /> Gabi Garcia, a long-time school counselor and mom, turned to self-publishing when she saw a lack of books for Spanish-speaking and bilingual children about how to understand their emotions and feelings.<br /> <br /> "It's so important to engage with children early to discuss mindfulness. Self-publishing on KDP empowered me to take all that I'd learned and seen as a school counselor and make it accessible to more children, in both English and Spanish."<br /> <br /> She has published several books on these topics through KDP, including Listening to My Body, published in both English and Spanish. She now writes full-time on mindfulness and social awareness topics for children, parents, and educators.<br /> <br /> Brendan Kelso struggled with dyslexia as a child, but found learning and performing dramatic monologues helpful. He enjoyed Shakespeare, but, like many young readers, found the text hard to understand.<br /> <br /> After a career in engineering, he became a stay-at-home dad and came up with an idea to write versions of Shakespeare's plays that were more accessible to kids. His loveof theater and writing led him to self-publish several works through KDP, starting with Shakespeare's Hamlet for Kids.<br /> <br /> "I have the freedom to spend more time with my family, while pursuing my passion on my own terms with KDP."<br /> <br /> These parents have been able to create the books they couldn't find for kids and found financial success - and sometimes a whole new career - in the process.<br /> <br /> For those parents who are toying with self-publishing, but still have questions, consider this:<br /> <br /> * KDP lets authors set their own prices and retain all rights to their work.<br /> <br /> * As an author, you can publish your book in minutes, and these books are available to a worldwide audience through Kindle online stores in 24-48 hours.<br /> <br /> * You can publish Kindle eBooks and paperbacks in multiple languages.<br /> <br /> Visit kdp.amazon.com for more information about Kindle Direct Publishing.<br /> <br /> Ref: Encouraging - in Blogs

(NewsUSA) - It's no secret that shopping for holiday gifts can be overwhelming.<br /> <br /> The answer to alleviating the stress of thoughtful gift giving comes in a cardboard box.<br /> <br /> Seriously.<br /> <br /> Subscription box services are popular options for a "gift that keeps on giving," providing a personalized experience delivered safely every month.<br /> <br /> In fact, in a survey conducted by the Paper and Packaging Board from August 2015 to November 2016, 82 percent of those surveyed agreed that they could rely on corrugated cardboard boxes to get their merchandise shipped and delivered safely. And 60 percent feel that products that come in paper-packaging tend to feel more premium.<br /> <br /> Innovations in box and packaging design allow these boxes to delight well past delivery with extended use and upcycling options.<br /> <br /> Find the perfect gift for your loved one this season with one of these favorites:<br /> <br /> * KiwiCo (Kiwico.com):<br /> <br /> For the Kid Who Is Going to Run the World.<br /> <br /> KiwiCo develops monthly STEAM educational hands-on projects and activities to spark curiosity and creativity in kids aged 0-16+.<br /> <br /> Each eco-friendly corrugated box is filled with interactive projects to fit a child's respective age group. As your child or loved one grows, so do the boxes!<br /> <br /> * Loot Crate (LootCrate.com): For the Pop-Culture Obsessed.<br /> <br /> Loot Crate is a pop culture- themed subscription box featuring a changing monthly theme that covers all fandoms.<br /> <br /> These corrugated boxes hit every interest from video games to television and movies. Loot Crate offers an additional perk - the box is part of the monthly theme itself, which is to say, the box transforms into a "bonus" gift with some simple cuts and folds. You have to see it to believe it.<br /> <br /> * Graze (Graze.com) - For the Foodie.<br /> <br /> Graze is a subscription box that uses high-quality, nutritionist- approved ingredients to provide wholesome snacks. Graze uses responsibly resourced paper-based packaging to ensure that its products are safe and fresh for consumption.<br /> <br /> Foodies can subscribe for weekly, bi-weekly or monthly deliveries of personalized Graze boxes based on their custom-snack profile.<br /> <br /> *KitNipBox (KitNipBox.com): For the Cat Lover.<br /> <br /> KitNipBox is uniquely themed so cats (and their humans!) have something fresh, fun and new to look forward to each month. The design of the box, which can be recycled, is specifically made to fit 95 percent of cats, so they can play with the box and fit inside of it.<br /> <br /> Additionally, KitNipBox uses specially designed crinkling tissue paper in the boxes, so that the unwrapping experience is even more special for cats and their owners.<br /> <br /> * Cratejoy (Cratejoy.com):<br /> <br /> For Everyone.<br /> <br /> Cratejoy is the world's premier subscription box website, providing a global marketplace of products.<br /> <br /> Cratejoy offers a vast selection of uniquely crafted corrugated boxes suited to virtually any hobby, interest or taste.<br /> <br /> Gifting a subscription box service is an easy yet thoughtful option for anyone on your shopping list! Unbox an experience that will last long past this holiday season. Find out more by visiting HowLifeUnfolds.com<br /> <br /> Click here to view video.<br /> <br /> Ref: Giveaways - in Blogs

(NewsUSA) - When you combine the acting talent of Thomas Haden Church (Sideways, Spiderman 3, Divorce), Alice Eve (Before We Go, She's Out of My League), and Finn Wittrock (La La Land,The Big Short, Unbroken, American Horror Story) with a twisted tale of deceit, passion, and dark humor, what do you get?<br /> <br /> Deception Road, an upcoming film set for production in the summer of 2019.<br /> <br /> The story gets rolling when the character of Oscar (Wittrock) is traveling through the American Southwest. He hitches a ride with haunted war veteran Hal (Church), but all is not as it seems, and a simple car ride is only the beginning of a complex and mysterious journey. Instead, Oscar finds himself in the middle of a game of cat and mouse with Hal, his lovely, young wife, Jessie, and the situation goes from bizarre to dangerous, but with a dose of dark comedy. The cast is rounded out by newcomer Jack Tynan.<br /> <br /> The film is being produced by Wild Invention Pictures along with George Parra and Michael Goodin. It will be shot on location in Utah, where the stark, stunning landscape serves as an ideal background for the mystery and danger that unfold. The screenplay was written by Dallas Mitchell Brennan and will be directed by Max Mayer, whose credits include Adam and As Cool as I Am.<br /> <br /> "I look forward with great joy to working with such a dynamically gifted team to tell a story I find so darkly funny, compelling, and emotionally truthful," says Mayer.<br /> <br /> The film will be distributed domestically by Smith Global Media, headed by CEO Harry Smith.<br /> <br /> "The Smith Global team is excited to have acquired the domestic distribution rights to Deception Road. This quirky thriller will entertain diverse audiences and the wonderful cast is bound to deliver exceptional performances," says Smith.<br /> <br /> The film is financed by executive producer Neil Shroff and has an excellent shot at artistic and commercial success based on its combination of stellar acting and tight plot. Early analytics suggest that it will be popular with a large range of audiences, which makes the film a great opportunity for investors.<br /> <br /> Investment opportunities are available at deceptionroadmovie.com.<br /> <br /> "We are excited to bring this film from script to screen as it has the potential to become an enduring classic working with Max Mayer and this talented production team and cast," says Brennan.<br /> <br /> Visit deceptionroadmovie.com for more information about the movie, the production team, and investment opportunities.<br /> <br /> Ref: Celebrities - in Blogs

(NewsUSA) - Well, actually, it's both … the charm of hummingbirds is most certainly apropos and "a charm" of hummingbirds is actually factual! Yep, that's right, the collective noun for these unique creatures - just like a gaggle of geese or a flock of birds, is a charm of hummingbirds. Since the definition of the noun 'charm' is "the power of giving delight or arousing admiration," one doesn't need to be a wordsmith to see how right that is. <br /> <br /> Hummingbirds are charming. <br /> <br /> And there are over 330 varieties of the species, Trochilidae, which is their biological family name and they're found in the Western Hemisphere. When one sees a hummingbird, it's a stunning, stop-in-your-tracks sight. Their brilliant throat color is actually a result of the iridescence in the arrangement of their feathers, not color pigment. Light level, moisture, angle of viewing and other factors all influence just how bright and colorful their throats may appear. Perhaps you've heard them, too - the name hummingbird comes from the buzzing sound of their fast-flapping wings.<br /> <br /> Hummers are migrant birds, so although many stay close to the Equator, lots of varieties travel this time of year, so there may be a 'charm' coming to your backyard soon. If you have the desire to see one up close or are curious about how to attract them to your yard, the folks at Cole's Wild Bird Feed Co have got you covered. First, they figured out the engineering of an elegant, deceptively simple, easy-to-use (and easy-to-clean!) feeder. The patented Hummer High Rise has a clever design that offers a stress-free position for your charming guests to get their fill, a fantastic 360-degree vista, all the while keeping other unwanted creatures at bay.<br /> <br /> For example there's an ant moat that stops the armies of industrious workers who'd love to get some sweet nectar, from beating a path to the liquid food. The genius is, it's an actual moat, with nothing but H2O keeping the ants at bay, so while it does its job, it doesn't do harm. Nice! <br /> <br /> A charm magnet. <br /> <br /> The second definition for the noun 'charm' is a small ornament worn on a necklace or bracelet. Hummingbirds weigh on average the same as a nickel, so while you'll want to wear a replica from the jewelers, Hummers can be your own garden's jewelry all season long.<br /> <br /> And in return for their arousing your admiration, they'll feed on those annoying garden insects and pests. For their small size, hummers eat a lot. They are voracious eaters, feeding on mosquitos, gnats, spiders, aphids and other six-legged creepy crawlers. But, besides pests for protein, their primary 'food group' is nectar, which they get in by flitting from flower to flower and using their long beaks and equally long tongues to get their fill. All that flitting is exhausting!<br /> <br /> Since hummingbirds drink up to half their body weight a day of nectar you can help them out by keeping your High Rise fully stocked, for a one-stop fill of their favorite nectar treat.<br /> <br /> Let's not leave out the definition of the verb, "charm," which is to "delight greatly." If you want these Disney-esque caricatures to delight you on a regular basis with their wonder - and bring their distinctive song to your yard - there is something you can buy: the creme-de la creme of what these charmers crave: Nature's Garden from Cole's.<br /> <br /> By identifying and harnessing the nutrients of the hummer's favorite wildflowers, and tapping their vast store of wild bird knowhow, Cole's has created the next-best-thing to actual flower nectar - a proprietary formula that's far and away a cut above your 'garden-variety' sugar water. Nature's Garden is a healthy, all-natural alternative to homemade syrup, no mixing and no boiling required. It comes in an eco-friendly soft pouch; just shake and pour. You'll be delighted with how easy it is to keep your hummer feeder filled and overjoyed at seeing hummers frequent your yard. Your neighborhood hummingbirds will love it, so they'll keep coming back.<br /> <br /> A brief postscript: a natural predator to the hummingbird is the praying mantis. Despite their equally small size and saintly appearance, they feed on our fascinating feathered friends and are a real threat (and a protected species), so if you find a mantis hanging around your High Rise, take care to evict it gently, to a lower piece of real estate and keep hummers safe.<br /> <br /> Ref: Camping - in Blogs

Struggling to keep up with endless customer questions? You’re not alone. Businesses are realizing that AI-powered chatbots are no longer just “nice-to-have” tools they’re essential for delivering fast, 24/7 customer support.<br /> <br /> But here’s the real challenge: with so many chatbot platforms out there, how do you know which one fits your business?<br /> <br /> In this guide, I’ll walk you through the 5 best AI chatbot builders in 2025. These tools are not only user-friendly but also designed to help businesses of all sizes automate conversations, save time, and increase customer satisfaction.<br /> <br /> <br /> <br /> <br /> <br /> What Makes a Great AI Chatbot Builder?<br /> Before diving into the list, let’s set some standards. A solid chatbot builder should offer:<br /> <br /> Ease of use – No-code or low-code platforms are best for beginners.<br /> AI capabilities – Natural Language Processing (NLP) for smarter conversations.<br /> Integrations – Works seamlessly with CRMs, websites, or apps.<br /> Scalability – Can grow with your business.<br /> Analytics – Helps you measure performance and customer interactions.<br /> <br /> If a chatbot builder ticks most of these boxes, it’s worth considering.<br /> <br /> 1. ManyChat – Best for Marketing Automation<br /> manyChat is a go-to chatbot builder if you’re running an online store or want to automate conversations on social media platforms like Facebook Messenger and Instagram.<br /> <br /> Key Features:<br /> <br /> Visual drag-and-drop builder<br /> Automated workflows for lead generation<br /> Supports SMS, WhatsApp, and email campaigns<br /> Integrates with Shopify and HubSpot<br /> <br /> Best For: E-commerce stores and social media marketers who want to convert followers into paying customers.<br /> <br /> 2. Intercom – Best for Customer Support<br /> Intercom is one of the most popular customer communication platforms, and its AI chatbot functionality is top-notch. According to TechCrunch, Intercom has been a pioneer in scaling customer support with conversational AI.<br /> <br /> Key Features:<br /> <br /> AI-powered resolution bot<br /> Proactive customer engagement<br /> Powerful integrations with Slack, Salesforce, and Zapier<br /> Real-time analytics<br /> <br /> Best For: SaaS companies and customer support teams needing advanced automation.<br /> <br /> 3. Tidio – Best for Small Businesses<br /> If you’re just getting started and want something simple yet effective, Tidio is a fantastic option. It combines live chat with AI automation in one platform.<br /> <br /> Key Features:<br /> <br /> Easy to install on WordPress, Shopify, and Wix<br /> AI bot trained to answer FAQs<br /> Mobile app for on-the-go support<br /> Affordable plans<br /> <br /> Best For: Small businesses that want a budget-friendly AI chatbot solution.<br /> <br /> 4. Drift – Best for B2B Sales Conversations<br /> Drift positions itself as a conversational marketing platform, and for good reason. It focuses on creating real-time, personalized chat experiences that drive sales.<br /> <br /> Key Features:<br /> <br /> AI bots qualify leads automatically<br /> Custom playbooks for B2B sales<br /> Integration with major CRMs like Salesforce and Marketo<br /> Personalized chat based on visitor data<br /> <br /> Best For: B2B businesses that rely heavily on lead generation and relationship building.<br /> <br /> 5. HubSpot Chatbot Builder – Best All-in-One CRM Integration<br /> HubSpot offers a free chatbot builder inside its all-in-one CRM. This makes it incredibly useful for businesses already using HubSpot for marketing and sales.<br /> <br /> Key Features:<br /> <br /> No-code chatbot builder<br /> Automated lead qualification<br /> Seamless integration with HubSpot CRM<br /> Free plan with premium upgrades<br /> <br /> Best For: Businesses already in the HubSpot ecosystem who want a cost-effective chatbot solution.<br /> <br /> Final Thoughts<br /> The right AI chatbot builder depends on your business goals:<br /> <br /> Use ManyChat if you’re focused on social media and e-commerce.<br /> Choose Intercom for powerful customer support automation.<br /> Try Tidio if you’re a small business on a budget.<br /> Go with Drift for B2B lead generation.<br /> Pick HubSpot for all-in-one CRM integration.<br /> <br /> At the end of the day, the “best” chatbot is the one that fits your audience, budget, and growth strategy. Start small, experiment, and optimize as you go.<br /> <br /> Have you tried any of these chatbot builders before? Share your experience I’d love to hear which one worked best for you!<br /> <br /> <br /> <br /> <span style='display:none' class='DO NOT REMOVE - THIS CATEGORY CODE WILL BE HIDDEN - IT IS NEEDED TO BE FOUND BY CATEGORY AND ONE-CLICK SEARCH'>Category: Technology - in Blogs</span>

(NewsUSA) - Cold brew coffee continues to be a hot trend. Recent market research shows an increase in sales of 580 percent between 2011 and 2016 as coffee drinkers have embraced the smooth flavor of cold brew.<br /> <br /> Cold brew is coffee made with cold water. It sounds simple, but making cold brew concentrate from ground coffee at home can be a messy and time-consuming process. Most devices on the market require 12 to 24 hours of steep time at room temperature to brew a coffee concentrate suitable for cold brew coffee, so serving cold brew coffee has traditionally required advance planning. But now a specialized coffee press allows cold brew coffee lovers to get their fix in a couple of minutes.<br /> <br /> By briskly stirring coffee grounds and room temperature water together in the AeroPress coffee maker, you can cut brewing time from many hours to just two minutes. Simply add finely ground coffee and room-temperature water, stir, press, and enjoy a cup of smooth, flavorful cold brew coffee.<br /> <br /> Another advantage of the AeroPress is a quick and easy cleanup. Unlike typical cold brewers, the AeroPress does not leave a large filter full of messy coffee grounds after brewing. It is designed to consolidate the used grounds and filter into a small, neat puck that pops out ready for composting.<br /> <br /> A huge advantage of cold brewing is it can be done where there is that no access to hot water. When traveling, hiking, biking, or doing other activities away from the home kitchen, there is almost always a source of water but often no way to heat it. However with a lightweight, portable AeroPress, it is easy to brew a cup of smooth rich cold brew using tap water in about two minutes.<br /> <br /> Not only does the AeroPress brew delicious hot coffee in addtion to cold brew, but as a multipurpose coffeemaker, it helps cut kitchen clutter by eliminating the need for separate machines.<br /> <br /> Visit aeropress.com for more information about how to enjoy cold brew (or hot) coffee with ease in the comfort of your home.<br /> <br /> Ref: Drinks - in Blogs

<br /> <br /> How the National Media Messed Up the Mavs Predictions<br /> by Bob McCullough 6/14/24<br /> <br /> <br /> <br /> <br /> <br /> <br /> Go into the recent archives of any major sports site, and you'll find a lot of names who should be embarrassed about their predictions for the Mavs-Celtics series. And they're not just the names of those who happened to cover the Mavs. <br /> <br /> <br /> The prediction split was close to 50/50. Maybe 60/40 in favor of the C's, which felt reasonable going into the Finals. Now it seems a little ridiculous. <br /> <br /> <br /> So what went wrong? Let's take a closer look at why the national media especially fell for the Dallas storyline, for it embodies a lot of what's wrong with sportswriting today and NBA coverage in particular. <br /> <br /> <br /> **** Mavs Story Lines<br /> <br /> <br /> This one's at the top of the list. Writers love superstars, and the NBA's entire culture is built around them. The old ebony/ivory combination of Kyrie Irving and Luka Doncic was irresistable as a result, especially given the story lines. <br /> <br /> <br /> Start with Irving, a fascinating wack job who's been shooting his career in the foot for a long time now. After getting in trouble for spewing anti-Semitic nonsense, breaking up teams, getting coaches fired and conveniently missing games due to his anti-vax rhetoric, Irving somehow managed to resurrect his career and transform himself into a supposedly responsible NBA elder in Dallas. It's the ultimate redemption storyline. <br /> <br /> <br /> If you really believe that I have deeds to several bridges I can sell you, but in a basketball context Doncic may be even worse, which hardly seems possible. He's the most offensively gifted player of his generation, and yet, to use the words of Bob Cousy, he "looks like a truck driver." <br /> <br /> <br /> Which is Cooz-speak for Luka being fat and out of shape, especially for a professional athlete, and the Celtics have relentlessly exploited that flaw. Add in the fact that he goes after the refs on EVERY play, and he's pretty sickening to watch, even with his incredibly skill set. That doesn't stop the writers from relentlessly loving the highlight plays; that's what they do. <br /> <br /> <br /> J's Fatigue<br /> <br /> <br /> This one's right up there, too. NBA writers especially are sick of writing the same old rivalry stories about Jason Tatum and Jaylen Brown, i.e., who's better, who gets paid more, who cares more about winning vs endorsements and brand, and so on. <br /> <br /> <br /> Not surprisingly, the rest of us are just as sick of reading them. Even more so now that' they've become largely irrelevant. Whatever their differences were--and there likely were differences, rest assured--they've worked them out to get to within a game of their first title. <br /> <br /> <br /> ** hum. <br /> <br /> <br /> What Matters About the Mavs Previous Opponents<br /> <br /> <br /> This one hasn't been explored as much, but it's relevant. National writers especially saw three glamour teams in the Clippers, the Thunder and the Wolves, which wasn't exactly the case. <br /> <br /> <br /> Start with the Clippers. They were always a shell of a team with lots of older star power--Kahwi, Paul George, the artist formerly known as Westbrick. Without a healthy Leonard, however, that formula was yesterday's news, as the Mavs quickly proved. Simply put, it was a hidden mismatch. <br /> <br /> <br /> On to the Thunder. This one's slightly more interesting. OKC surprised everyone with a first-round sweep over a New Orleans shell team supposedly "led" by the ever injured and absent Zion Williamson, which led to the assumption that they were ahead of the curve when it came to being playoff ready. <br /> <br /> <br /> Dallas exposed them as a bit of a donut team without enough secondary scoring after SGA, giving Sam Presti a solid blueprint for what he needs to fix going forward. The Thunder are one of the few teams where "watch out for them next year" carries a lot of weight. <br /> <br /> <br /> Lastly, the Timberwolves, who have one of the most oddly mismatched rosters in recent memory. They were perfectly constructed to stop the Nuggets, however, with two seven-footers available to get Nicola Jokic off his game. Against the Mavs, though, young Anthony Edwards was exposed as far from Finals-ready, and KAT came off once again as a seven foot scorer who sometimes plays at 6'6" under pressure. <br /> <br /> <br /> What Now For the Mavs? <br /> <br /> <br /> This one's simple, at least on paper--get Luka in shape, and convince him to play a nominal amount of defense. According to reports, though, Dallas has been trying to get him to do this for years, so that's where the "on paper" part comes in. <br /> <br /> <br /> They also need him to grow up. Luka's referee theater routine grew thin when he was exposed to a team with two All-Defense defenders, and at least two more who should be considered for that roster. Whining about fouls is fine when you have inferior defenders, but it doesn't hold water when athletes like Jaylen Brown and Jrue Holiday are in your grill taking options away. <br /> <br /> <br /> Finally, the Mavs need a third scorer. Badly. They got by with guys like PJ Washington and Derrick Jones this year, but bargain basement options like that almost always wilt like March daffodils when the playoffs roll around in April, May and June. The future's still bright in Cuban Land, but it's going to take some serious attitude and personnel adjustments to get Luka, Kyrie and company over the top.