(NewsUSA) - Now more than ever, building relationships is important to small businesses so they can compete in the global marketplace.<br /> <br /> The Smart Money Network is a community of digital marketing experts whose mission is to support entrepreneurs as they grow their businesses, especially in the new and increasingly online economy.<br /> <br /> Having a partner to navigate the field of digital marketing can help small businesses get the edge they need. The Smart Money Network collaborates with small business clients and coaches them on how to engage a target audience with the right message at the right time, using a combination of digital tools and the power of persuasion. <br /> <br /> The Collaboration Starts with A Conversation. <br /> <br /> "Conversation is the seed of opportunity," according to the Smart Money Network website. Experts work with small business owners and entrepreneurs to find and build relationships with their target audiences using social media platforms such as LinkedIn, then deploy tried-and-true principles of persuasion that convert to new business opportunities.<br /> <br /> Author Robert Cialdini describes six principles of persuasion in his book, "Influence - The Psychology of Persuasion." These principles include the concepts of scarcity (making your product or service seem more desirable), reciprocity (using small favors to entice), likability (pleasantness can go a long way), consensus (word of mouth that others use your product or service), consistency (customers need to feel they can count on what you say you will deliver), and authority (make sure you support your products or services with facts about your experience and credentials).<br /> <br /> These principles can be applied in the world of digital marketing, which is becoming increasingly essential in the post-COVID-19 entrepreneurial environment. More people are spending more time online, and learning how to grab the attention of potential clients can help businesses flourish.<br /> <br /> Smart Money Network creates intentional done-for-you social media campaigns that position clients as authoritative and credible resources, and drives up to 30 new business opportunities a month.<br /> <br /> According to Smart Money Founder and CEO Mike Harris, "You only have about three seconds to capture someone's attention and give them enough information to determine whether you are worth connecting with."<br /> <br /> Visit smartmoneynetwork.net to learn more about how to make the digital connections that can boost your business.<br /> <br /> Ref: Finance - in Blogs

(NewsUSA) - With so many TV shows, videos, and games vying for a child's attention, it can be hard to keep him or her inspired to read. It can be even harder to do so in "real life" settings, but interacting with other kids and sharing excitement for a series or character is often more powerful than swiping a screen.<br /> <br /> Enter the Barnes & Noble Kids' Book Hangout. This new nationwide program invites kids aged 6 through 12 to go to their local Barnes & Noble to hang out, talk books, and play fun games and activities - all "in real life."<br /> <br /> Through this new program, Barnes & Noble booksellers will lead kids in games and activities related to select titles that showcase a range of genres and tastes.<br /> <br /> "The whole idea of the Hangout is for kids to see how much fun reading can be, and that enjoying characters, stories, and books really can be a social experience," says Stephanie Fryling, Vice President of Merchandising, Children's Books. "If the kids walk away with a new favorite character or series that motivates them to keep reading, then we'll have done our job."<br /> <br /> The first Kids' Book Hangout starts Saturday, July 28, at 2 p.m. in every Barnes & Noble store nationwide. Kids don't have to read the featured books, and everyone from 6-12 is welcome. The national bookseller will continue to host Hangouts on a seasonal schedule.<br /> <br /> For the inaugural gathering, Barnes & Noble has teamed up with Penguin Young Readers to showcase titles that include heartfelt poetry, a hilarious Caveboy, a mysterious adventure, and a Beatle-crazed young woman. The books are:<br /> <br /> * Brown Girl Dreaming, by Jacqueline Woodson<br /> <br /> * More Scrawny Than Brawny, by Aaron Reynolds<br /> <br /> * The Basque Dragon, by Adam Gidwitz<br /> <br /> * She Loves You (Yeah, Yeah, Yeah), by Ann Hood<br /> <br /> The four titles will be 20 percent off all day at Barnes & Noble on July 28, and Frappuccinos and smoothies will be $1 off for Hangout participants.<br /> <br /> The first Hangout comes at a great time for parents struggling to keep their kids reading during the summer. When school starts up again, the Hangouts will be a good reminder that books aren't just for classrooms.<br /> <br /> "The relationship people have with books and reading often starts in childhood, and we hope these Hangouts will help parents and caregivers lay a great foundation for young readers," Fryling says.<br /> <br /> The program adds to Barnes & Noble's other offerings for kids, including the earn-a-free-book Summer Reading Program, and weekly Storytimes for younger kids.<br /> <br /> The bookseller has more information on its website: www.bn.com/bnhangout, and will be posting about the event at <a class="btn-scroll hashword" href="https://stallios.com/search/hashtag/BNHangout">#BNHangout</a>.<br /> <br /> Ref: Communities - in Blogs

(NewsUSA) - Joanne C. was 74 when she had a stroke two years ago that left her paralyzed on the entire right side of her body. She refused to accept that she'd end up in a wheelchair and began rehabilitation, determined to get her life and body back to where it was before her stroke.<br /> <br /> Joanne's hard work paid off. She has regained much of her strength and movement and can walk again. In large part, she credits her SilverSneakers exercise classes - offered through her HumanaChoice® PPO, a Medicare Advantage preferred provider organization (PPO) health plan - as key to her successful recovery.<br /> <br /> Being a SilverSneakers member helped keep Joanne in good physical condition before her stroke. "SilverSneakers helped me be familiar with many of the exercises they had me do in physical therapy and gave me the confidence and strength to persevere through a difficult rehab process," Joanne says.<br /> <br /> Numerous studies, including Tivity Health's SilverSneakers Annual Member Survey of 2016, confirm that exercising, especially with others, improves older adults' physical and mental health.1,2, 3<br /> <br /> However, there are challenges that prevent many Medicare beneficiaries from joining gyms and fitness classes.<br /> <br /> By offering SilverSneakers through its Medicare Advantage (MA) plans, Humana is working to overcome those barriers so more people with Medicare can benefit from exercising.<br /> <br /> For those on a fixed income, joining a gym can be expensive. SilverSneakers provides gym access at no additional cost to many of Humana's MA members across the country, including those in Florida and Texas. SilverSneakers has partnered with almost 14,000 fitness and wellness centers around the U.S. and, with national reciprocity, SilverSneakers members can go to any one of those facilities.<br /> <br /> The program is designed with the Medicare population in mind and taught by certified instructors who offer classes and modifications for all fitness levels. These instructors are specifically trained to help members avoid stress-related injuries to muscles and joints.<br /> <br /> There's also a wide variety of classes offered, including circuit training, yoga, Latin dance and even an outdoor boot camp. SilverSneakers members also have access to all of a facility's amenities, which can include a range of exercise equipment, weight rooms and swimming pools.<br /> <br /> "According to Tivity Health's annual survey, SilverSneakers has made a significant difference in the lives of many of our Medicare Advantage members, not only in their physical health, but also in their social life," says Lauri Kalanges, M.D., Humana's Medical Director of Medicare Products for the Mid-Atlantic Region.<br /> <br /> Tivity Health's Annual Member Survey of 2016 found that 91 percent of SilverSneakers participants reported an improved quality of life. SilverSneakers has had a substantial impact on the health of its participants, reducing hospitalizations and the risk of depression.3<br /> <br /> For more information about SilverSneakers, go to www.silversneakers.com.<br /> <br /> Humana is a Medicare Advantage HMO, PPO and PFFS organization with a Medicare Contract. Enrollment in any Humana plan depends on contract renewal. This information is not a complete description of benefits. Contact the plan for more information. Limitations, copayments and restrictions may apply. Benefits may change each year. SilverSneakers is not offered on all Humana MA plans in all areas.<br /> <br /> 1. Nguyen Q, Ackermann RT, Maciejewski M, Berke E, Patrick M, Williams B and LoGerfo JP. Managed-Medicare Health Club Benefit and Reduced Health Care Costs Among Older Adults. Prev Chronic Dis 2008;5(1).<br /> <br /> 2. Nguyen HQ, Maciejewski M, Gao S, Lin E, William, B, LoGerfo JP. Health Care Use and Costs Associated with Use of a Health Club Membership Benefit in Older Adults with Diabetes. Diabetes Care 2008; 31:1562-1567<br /> <br /> 3. Nguyen, Koepsell, Unutzer, Larson and LoGerfo. Depression and Use of a Health Plan-Sponsored Physical Activity Program by Older Adults. Am J Prev Med 2008;35(2):111-117<br /> <br /> Ref: Dance - in Blogs

(NewsUSA) - Sports-related injuries are common and, when an athlete is hurt, care follows a proven, long-standing protocol of rehabilitation. But what happens when impact occurs to the head, face or jaw, and -- at the time -- no immediate injury is diagnosed?<br /> <br /> Weeks, months or even years later, many of these players begin to experience headaches, TMJ/D, migraines, vertigo or tinnitus -- estimated to impact 50 million people in the U.S. to some degree.<br /> <br /> "Undiagnosed head trauma from sports injuries -- or other types of impact, including minor car accidents -- is one of the most common causes we see of chronic headaches, migraine, tinnitus and vertigo," says Dr. Ben Burris, an orthodontist with 28 clinics in Arkansas.<br /> <br /> Now, these long-term and sometimes debilitating conditions can often be resolved with a painless, non-invasive treatment without drugs or needles -- and all at the dentist's office.<br /> <br /> "For over three years, we have been able to help patients with conditions caused by sports injuries," says Dr. Tad Morgan of Tyler, Texas. "If you damaged your knee or shoulder, you would go to the sports medicine clinic for rehab. With injuries to the head, face or jaw, rehab was unavailable until the advent of TruDenta care."<br /> <br /> Once diagnosed using a painless, digitally enhanced process, patients receive treatment through a proprietary combination of FDA-cleared, low-level laser therapy, therapeutic ultrasound and other modalities. Each of these was originally developed by MDs in sports medicine to speed the healing of joints and force-related traumas. The TruDenta system can quickly resolve issues in the head, neck, face and jaw, which people may have suffered for years.<br /> <br /> "Many of our patients with chronic headaches and migraines are females who have played sports -- soccer, gymnastics or even cycling," says Dr. Richard Hughes of Sandy, Utah. "The common denominator is some form of undiagnosed head trauma which was not properly rehabilitated and resulted in long-term painful symptoms."<br /> <br /> TruDenta doctors report rapidly resolving these issues for the majority of patients with long-lasting results. Care is often covered by medical insurance, and TruDenta doctors provide a free consultation.<br /> <br /> "We are excited to help these patients in 12 weeks or less without drugs or needles," says Dr. Jeffrey Mastroianni of Glen Carbon, Illinois. "It is truly life-changing for many."<br /> <br /> To download the free e-book "Start Living Pain Free," visit www.TruDenta.com/NUSA or call 844-202-2651. <br /> <br /> Ref: Fitness - in Blogs

(NewsUSA) - How much will I need for my kid's college education? And how the heck will I pay for it?<br /> <br /> With the cost of a four-year degree rising nearly eight times faster than wages since the 1980s, those two questions are enough to give today's parents a serious case of night sweats. You can argue about the reasons for the disconnect -Administrative costs? Fancy amenities? - but you know there's a problem when a writer at Education Week is incensed.<br /> <br /> "Madness," she decried.<br /> <br /> Which is all the more reason to mark May 29 down on your calendar.<br /> <br /> Otherwise known as National 529 College Savings Plan Day -Get it? 5/29? - it's the perfect time to consider setting up one those tax-advantaged 529 plans, as they're called, to help sock money away to cover tuition, books and other education-related expenses at most accredited two - and four-year colleges, universities and vocational-technical schools.<br /> <br /> "It's a way of keeping your son or daughter from being saddled with too much debt when it's time to jump start their careers," explained Melissa Ridolfi, vice president of retirement and college products at Fidelity Investments. "Plus, any investment earnings compound on a tax-deferred basis, and qualified withdrawals are entirely free from federal and state income taxes."<br /> <br /> And now to the big question: How much?<br /> <br /> Two factors are mainly at play:<br /> <br /> * Public vs. private schools. The cost difference can be about as mind-boggling as "Avengers: Endgame's" record $357.1 million opening weekend domestic haul: an average of $21,370 a year at the former, according to the College Board's latest figures, as opposed to $48,510 at the latter.<br /> <br /> * The percentage of the bill you plan to foot. If you were counting on scholarships and other grants to pick up all or most of the tab, you should probably rethink that unless your kid is either a bona fide child prodigy or football star. Sallie Mae's "How America Pays for College" 2018 report found that both categories combined paid for just 28 percent of college costs.<br /> <br /> One guess where 47 percent of the costs came from. That's right, "family income and savings," with another 24 percent covered by borrowing.<br /> <br /> In other words, as Ridolfi said, "any way you look at it, the family is on the hook to pay the lion's share of college expenses." Which probably helps explain why a recent Fidelity study found that parents are increasingly starting to save before their child even reaches the age of two.<br /> <br /> To see where you stand, try using what Fidelity calls "the college savings 2K rule of thumb." Simply multiply your child's current age by $2,000 to figure whether your savings to date are generally on track to handle approximately 50 percent of the College Board's $21,370-a-year average cost of attending a four-year public college.<br /> <br /> Or, especially if you want a more customized estimate - one that lets you play around with percentages and switch back and forth between public and private schools - the firm's free online college savings calculator takes the angst out of doing the math yourself.<br /> <br /> Fidelity provides 12 savings ideas to help reach your own goal, and offers a choice of two different investment strategies in the 529 savings plans it manages - including an age-based portfolio of funds that automatically becomes more conservative as the beneficiary nears college age.<br /> <br /> Hopefully, armed with all that info, you'll be sleeping better at night.<br /> <br /> Ref: Family - in Blogs

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(NewsUSA) - The global pandemic caused by the COVID-19 virus has accelerated an adoption of online work, video meetings, and virtual conferences that will likely continue.<br /> <br /> Almost every business professional has hosted and participated in multiple online meetings, but how many have taken the time to consider how they present themselves on camera and how to make the most of virtual interactions with colleagues, clients, or customers?<br /> <br /> If you want to optimize how you appear on video and improve and enhance your ability to communicate in a virtual meeting setting, check out the Presence Summit, a day of professional development and interactive exercises scheduled for July 15. The event is sponsored by camera manufacturer HuddleCamHD and the audiovisual distributor company Starin.<br /> <br /> The Presence Summit "is for any individual or business that uses online communications and considers professional development a priority," according to the meeting website.<br /> <br /> Organizers say that "this thought-leader forum is designed specifically for enhancing communications in a video presence era."<br /> <br /> The summit will show the new opportunities that online meetings can provide, and participants will hear from communications experts and industry professionals about how to be more effective in online meetings and how to use video communications to promote products and services, as well as to improve customer experiences.<br /> <br /> Keynote speakers will include Joseph Pine, author of "The Experience Economy," and Fatima Doman, author of "Authentic Resilience." The live stream of the summit is free, and an optional professional development track (registration required) allows access to Zoom breakout sessions led by experts on topics including identifying and optimizing your communication style, applying best practices for online meetings and priming video meeting participants for success.<br /> <br /> In addition, all virtual conference attendees receive a free copy of "The Online Meeting Survival Guide," by Paul Richards, business development manager at HuddleCamHD.<br /> <br /> "The book serves as the pivotal guidebook to help people navigate this new normal of video communication," says Richards. "Readers will learn about best practices for using the latest software to make online meetings more productive."<br /> <br /> Leading up to the Summit, the book can be downloaded for free at huddlecamhd.com/online-meetings.<br /> <br /> Visit PresenceSummit.com for additional details and speaker information. And watch a video about the event on YouTube at <a target='_blank' href="https://bit.ly/2Chpki1.">https://bit.ly/2Chpki1.</a><br /> <br /> Ref: Business - in Blogs

(NewsUSA) - When you combine the acting talent of Thomas Haden Church (Sideways, Spiderman 3, Divorce), Alice Eve (Before We Go, She's Out of My League), and Finn Wittrock (La La Land,The Big Short, Unbroken, American Horror Story) with a twisted tale of deceit, passion, and dark humor, what do you get?<br /> <br /> Deception Road, an upcoming film set for production in the summer of 2019.<br /> <br /> The story gets rolling when the character of Oscar (Wittrock) is traveling through the American Southwest. He hitches a ride with haunted war veteran Hal (Church), but all is not as it seems, and a simple car ride is only the beginning of a complex and mysterious journey. Instead, Oscar finds himself in the middle of a game of cat and mouse with Hal, his lovely, young wife, Jessie, and the situation goes from bizarre to dangerous, but with a dose of dark comedy. The cast is rounded out by newcomer Jack Tynan.<br /> <br /> The film is being produced by Wild Invention Pictures along with George Parra and Michael Goodin. It will be shot on location in Utah, where the stark, stunning landscape serves as an ideal background for the mystery and danger that unfold. The screenplay was written by Dallas Mitchell Brennan and will be directed by Max Mayer, whose credits include Adam and As Cool as I Am.<br /> <br /> "I look forward with great joy to working with such a dynamically gifted team to tell a story I find so darkly funny, compelling, and emotionally truthful," says Mayer.<br /> <br /> The film will be distributed domestically by Smith Global Media, headed by CEO Harry Smith.<br /> <br /> "The Smith Global team is excited to have acquired the domestic distribution rights to Deception Road. This quirky thriller will entertain diverse audiences and the wonderful cast is bound to deliver exceptional performances," says Smith.<br /> <br /> The film is financed by executive producer Neil Shroff and has an excellent shot at artistic and commercial success based on its combination of stellar acting and tight plot. Early analytics suggest that it will be popular with a large range of audiences, which makes the film a great opportunity for investors.<br /> <br /> Investment opportunities are available at deceptionroadmovie.com.<br /> <br /> "We are excited to bring this film from script to screen as it has the potential to become an enduring classic working with Max Mayer and this talented production team and cast," says Brennan.<br /> <br /> Visit deceptionroadmovie.com for more information about the movie, the production team, and investment opportunities.<br /> <br /> Ref: Celebrities - in Blogs