(NewsUSA) - Now more than ever, building relationships is important to small businesses so they can compete in the global marketplace.<br /> <br /> The Smart Money Network is a community of digital marketing experts whose mission is to support entrepreneurs as they grow their businesses, especially in the new and increasingly online economy.<br /> <br /> Having a partner to navigate the field of digital marketing can help small businesses get the edge they need. The Smart Money Network collaborates with small business clients and coaches them on how to engage a target audience with the right message at the right time, using a combination of digital tools and the power of persuasion. <br /> <br /> The Collaboration Starts with A Conversation. <br /> <br /> "Conversation is the seed of opportunity," according to the Smart Money Network website. Experts work with small business owners and entrepreneurs to find and build relationships with their target audiences using social media platforms such as LinkedIn, then deploy tried-and-true principles of persuasion that convert to new business opportunities.<br /> <br /> Author Robert Cialdini describes six principles of persuasion in his book, "Influence - The Psychology of Persuasion." These principles include the concepts of scarcity (making your product or service seem more desirable), reciprocity (using small favors to entice), likability (pleasantness can go a long way), consensus (word of mouth that others use your product or service), consistency (customers need to feel they can count on what you say you will deliver), and authority (make sure you support your products or services with facts about your experience and credentials).<br /> <br /> These principles can be applied in the world of digital marketing, which is becoming increasingly essential in the post-COVID-19 entrepreneurial environment. More people are spending more time online, and learning how to grab the attention of potential clients can help businesses flourish.<br /> <br /> Smart Money Network creates intentional done-for-you social media campaigns that position clients as authoritative and credible resources, and drives up to 30 new business opportunities a month.<br /> <br /> According to Smart Money Founder and CEO Mike Harris, "You only have about three seconds to capture someone's attention and give them enough information to determine whether you are worth connecting with."<br /> <br /> Visit smartmoneynetwork.net to learn more about how to make the digital connections that can boost your business.<br /> <br /> Ref: Finance - in Blogs

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(NewsUSA) - Sponsored News -Whether you are in a hotel room, at your desk, in an RV, or by a campfire, it can be difficult to get a good cup of coffee away from home. With the holiday travel season in full swing, travelers are wondering how best to enjoy their morning java while on the go.<br /> <br /> Most away-from-home coffee options have major drawbacks. Hotel room coffee makers are convenient and cheap, but the coffee they brew means a major compromise on taste. Local cafes often offer good coffee, but the cost of all those to-go cups can really add up. Existing travel coffee presses offer a way to brew while on the go, but they typically brew slowly and therefore brew a bitter and very acidic cup.<br /> <br /> Travelers benefit from being able to brew delicious coffee quickly and easily wherever they are. Luckily there is a perfect way to do just that. The AeroPress Go travel coffee press brews up to three cups of delicious hot or cold brew coffee that is richer, smoother, and lower in acidity than coffee brewed by other travel presses. Simply add ground coffee and water, stir briskly, press, and enjoy a cup of hot or cold brew coffee in just a minute or two.<br /> <br /> The AeroPress Go travels self- contained in its own mug with a lid, making it easy to fit in a suitcase, in a desk, with camping gear, in an RV or in a backpack. It is compact, lightweight, and durable, making it easy to transport. And it cleans up in just a few seconds with a quick rinse.<br /> <br /> The AeroPress Go's ability to make cold brew coffee is a big additional advantage because it can be used where there is no access to hot water. Wherever you go, there is almost always a source of water, but often no way to heat it. Use the AeroPress Go to join the hot new trend of drinking coffee that's an amazingly smooth, rich cold brew. With the AeroPress Go, it's easy to brew a cup of cold brew using unheated water in about two minutes.<br /> <br /> Visit <a target='_blank' href="https://aeropress.com/">https://aeropress.com/</a> for more information about how to brew great coffee on the road.<br /> <br /> Ref: Gadgets - in Blogs

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(NewsUSA) - How much will I need for my kid's college education? And how the heck will I pay for it?<br /> <br /> With the cost of a four-year degree rising nearly eight times faster than wages since the 1980s, those two questions are enough to give today's parents a serious case of night sweats. You can argue about the reasons for the disconnect -Administrative costs? Fancy amenities? - but you know there's a problem when a writer at Education Week is incensed.<br /> <br /> "Madness," she decried.<br /> <br /> Which is all the more reason to mark May 29 down on your calendar.<br /> <br /> Otherwise known as National 529 College Savings Plan Day -Get it? 5/29? - it's the perfect time to consider setting up one those tax-advantaged 529 plans, as they're called, to help sock money away to cover tuition, books and other education-related expenses at most accredited two - and four-year colleges, universities and vocational-technical schools.<br /> <br /> "It's a way of keeping your son or daughter from being saddled with too much debt when it's time to jump start their careers," explained Melissa Ridolfi, vice president of retirement and college products at Fidelity Investments. "Plus, any investment earnings compound on a tax-deferred basis, and qualified withdrawals are entirely free from federal and state income taxes."<br /> <br /> And now to the big question: How much?<br /> <br /> Two factors are mainly at play:<br /> <br /> * Public vs. private schools. The cost difference can be about as mind-boggling as "Avengers: Endgame's" record $357.1 million opening weekend domestic haul: an average of $21,370 a year at the former, according to the College Board's latest figures, as opposed to $48,510 at the latter.<br /> <br /> * The percentage of the bill you plan to foot. If you were counting on scholarships and other grants to pick up all or most of the tab, you should probably rethink that unless your kid is either a bona fide child prodigy or football star. Sallie Mae's "How America Pays for College" 2018 report found that both categories combined paid for just 28 percent of college costs.<br /> <br /> One guess where 47 percent of the costs came from. That's right, "family income and savings," with another 24 percent covered by borrowing.<br /> <br /> In other words, as Ridolfi said, "any way you look at it, the family is on the hook to pay the lion's share of college expenses." Which probably helps explain why a recent Fidelity study found that parents are increasingly starting to save before their child even reaches the age of two.<br /> <br /> To see where you stand, try using what Fidelity calls "the college savings 2K rule of thumb." Simply multiply your child's current age by $2,000 to figure whether your savings to date are generally on track to handle approximately 50 percent of the College Board's $21,370-a-year average cost of attending a four-year public college.<br /> <br /> Or, especially if you want a more customized estimate - one that lets you play around with percentages and switch back and forth between public and private schools - the firm's free online college savings calculator takes the angst out of doing the math yourself.<br /> <br /> Fidelity provides 12 savings ideas to help reach your own goal, and offers a choice of two different investment strategies in the 529 savings plans it manages - including an age-based portfolio of funds that automatically becomes more conservative as the beneficiary nears college age.<br /> <br /> Hopefully, armed with all that info, you'll be sleeping better at night.<br /> <br /> Ref: Family - in Blogs

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(NewsUSA) - Three square meals a day are a thing of the past. Busy schedules, diverse dietary preferences and the flow of modern life necessitate more flexible and convenient meals. Luckily, snacking is in the midst of a revolution. Traditional snacks like chips and pretzels have given way to bigger, better and healthier options that deliver both convenience and nutrition in one tasty package. Whether clean-label, organic, vegan or nutrient-added, it's up to ingredient suppliers and manufacturers to develop products that meet all of these demands. That's certainly a tall order.<br /> <br /> While there are no standard requirements for clean label snacks, naturally derived gums, hydrocolloids and colors are generally accepted in such applications and have become increasingly popular. You might see these ingredients listed as carrageenan, a soluble fiber from red seaweed, or cellulose gel, which is a refined plant fiber. In many foods and beverages, these ingredients improve shelf life and nutritional value without diminishing taste -- like giving drinkable low-fat yogurt that distinctive creamy consistency with every sip.<br /> <br /> They also prove quite functional in products that meet strict dietary requirements, like gluten-free and vegetarian options. Hydrocolloids and gums like carrageenan, alginates and cellulose gel can be sustainably sourced from nature and are perfectly suited for vegetarian and vegan foods. Either by improving the flavor and fullness of meatless sausage or producing non-dairy ice cream with that definitive indulgence and delectability, these ingredients are making new snacking options both possible and palatable.<br /> <br /> Reducing the number of ingredients in a recipe is one challenge and, more recently, adding ingredients has become another. We want foods and beverages with added value, but it's important to understand that introducing vitamins or nutrients to any product can significantly affect flavor and texture. Enriched, shelf-stable snacks that boast added protein need a stabilizer to maintain the quality of the product. Without the added ingredients like carrageenan, similar products might separate, taste chalky or be less effective than their claims imply.<br /> <br /> Food companies are adapting their product formulations and rolling out new products to meet demand for healthy snacking solutions. Naturally derived ingredients that help reduce fat and sugar content but maintain product integrity are changing the way we snack. They deliver that indulgent experience we all appreciate. For more information on ingredients that give us a variety of snacks for a wide range of diets, please visit www.FoodScienceMatters.com.<br /> <br /> Ref: Cooking - in Blogs

(NewsUSA) - Although it happened nearly 30 years ago, the story of Lorena Bobbitt and the domestic violence she endured still resonates today in the MeToo era. Lifetime kicks off Memorial Day with the Ripped from the Headlines feature premiere of "I Was Lorena Bobbitt" on Monday, May 25, at 8pm ET/PT.<br /> <br /> Lorena Bobbitt (now Lorena Gallo) serves as one of the executive producers on the film, as well as its narrator.<br /> <br /> The story follows her journey from a young and innocent immigrant bride to a victim of domestic violence. In 1993, after years of abuse at the hands of her husband, John Bobbitt, Lorena fought back, cutting off her husband's penis with a knife and becoming an unlikely international media sensation. The film follows her evolution into a strong and thoughtful woman who has devoted her life to advocating for abused women.<br /> <br /> "There are many reasons why I feel it's important to share my story now," Ms. Gallo says in an interview.<br /> <br /> "Lifetime gave me a platform and truly listened to my message about domestic violence, and I was actively involved in telling my story. I believe with the <a class="btn-scroll hashword" href="https://stallios.com/search/hashtag/MeToo">#MeToo</a> movement and increased awareness of domestic violence and sexual assault that my message would be heard."<br /> <br /> The process of making the movie was very emotional, Ms. Gallo says.<br /> <br /> "With me being so young and an immigrant, new to the United States and to endure the type of abuse that I went through, along with the court case and the media frenzy that followed, it is a reminder of what I had to go through to help to become the person that I am today. The work that I do with the Lorena Gallo Foundation and other organizations is based upon my own experiences," she explains.<br /> <br /> "I Was Lorena Bobbitt" stars Dani Montalvo ("Dispatches from Elsewhere") and Luke Humphrey ("Tiny Pretty Things") as Lorena and John. Ms. Gallo spent time discussing her past with Ms. Montalvo to help her prepare for the role. "We learned a lot from one another and I'm grateful for our time together," Ms. Gallo says.<br /> <br /> The take-home message from the movie, according to Ms. Gallo, is "that domestic violence is real and doesn't discriminate. It can happen to anyone and there are definitely signs showing that someone is abused and it should be taken seriously and not overlooked."<br /> <br /> Ms. Gallo's advice to others who are dealing with abuse: "Never give up hope and be resilient."<br /> <br /> She emphasizes, "You are not alone and there are options and resources. Do not keep it to yourself. Contact family and friends and understand the resources available to you now, such as shelters, domestic violence hotlines and social service organizations. First responders and doctors are better trained to understand and deal with domestic violence-related problems." She adds, "Do not deal with the situation with the false hope that it will get better. Silence is not an option!"<br /> <br /> Domestic and sexual violence is on the rise with many stuck at home with their abusers because of Covid/stay-at-home orders, so this movie is more timely than ever to help women with resources. During the film, Lifetime will run a public service announcement for the National Domestic Violence Hotline and the National Coalition Against Domestic Violence featuring the actors and Lorena Bobbitt, as part of Lifetime's public affairs campaign, Stop Violence Against Women.<br /> <br /> Visit mylifetime.com for more information about upcoming programs.<br /> <br /> Follow on social @LifetimeTV and using IwasLorenaBobbitt.<br /> <br /> Ref: Acting - in Blogs