(NewsUSA) - Now more than ever, building relationships is important to small businesses so they can compete in the global marketplace.<br /> <br /> The Smart Money Network is a community of digital marketing experts whose mission is to support entrepreneurs as they grow their businesses, especially in the new and increasingly online economy.<br /> <br /> Having a partner to navigate the field of digital marketing can help small businesses get the edge they need. The Smart Money Network collaborates with small business clients and coaches them on how to engage a target audience with the right message at the right time, using a combination of digital tools and the power of persuasion. <br /> <br /> The Collaboration Starts with A Conversation. <br /> <br /> "Conversation is the seed of opportunity," according to the Smart Money Network website. Experts work with small business owners and entrepreneurs to find and build relationships with their target audiences using social media platforms such as LinkedIn, then deploy tried-and-true principles of persuasion that convert to new business opportunities.<br /> <br /> Author Robert Cialdini describes six principles of persuasion in his book, "Influence - The Psychology of Persuasion." These principles include the concepts of scarcity (making your product or service seem more desirable), reciprocity (using small favors to entice), likability (pleasantness can go a long way), consensus (word of mouth that others use your product or service), consistency (customers need to feel they can count on what you say you will deliver), and authority (make sure you support your products or services with facts about your experience and credentials).<br /> <br /> These principles can be applied in the world of digital marketing, which is becoming increasingly essential in the post-COVID-19 entrepreneurial environment. More people are spending more time online, and learning how to grab the attention of potential clients can help businesses flourish.<br /> <br /> Smart Money Network creates intentional done-for-you social media campaigns that position clients as authoritative and credible resources, and drives up to 30 new business opportunities a month.<br /> <br /> According to Smart Money Founder and CEO Mike Harris, "You only have about three seconds to capture someone's attention and give them enough information to determine whether you are worth connecting with."<br /> <br /> Visit smartmoneynetwork.net to learn more about how to make the digital connections that can boost your business.<br /> <br /> Ref: Finance - in Blogs

(NewsUSA) - Especially in stressful times, curling up with some positive TV programs can be a much-needed relaxing experience for the whole family.<br /> <br /> The UPtv slate of Easter programming, scheduled for April 4 through April 12, is ready to support family togetherness with two weekends of movies to celebrate the Easter season and encourage reflection and positive thinking.<br /> <br /> "As the home for uplifting programming, we can't think of a better time than now to celebrate feel-good films and inspiring biblical stories. In-Lawfully Yours is a perfect way to cap-off Easter Sunday with the entire family," says Hector Campos, vice president of content strategy for UPtv.<br /> <br /> In-Lawfully Yours features a clash of personalities when a fun-loving New Yorker played by Chelsey Crisp (Fresh Off the Boat) moves to a small town to help her recently widowed ex-mother-in-law, played by Marilu Henner (Taxi, L.A. Story). The locals may not approve, but sparks fly when she meets the church pastor.<br /> <br /> Want more love? Tune in on Saturday, April 4, for a marathon of romantic movies in the UPtv tradition. The event kicks off with Love Takes Wing at 3p.m. EST, in which newly minted doctor and new widow Belinda becomes a "Regional Doctor," traveling through small towns in turn-of-the-century America, finding love and discovering the joy of parenthood along the way. The series continues with Love Finds a Home, Love Begins, Love's Everlasting Courage, and Love's Christmas Journey, Parts I and II, airing consecutively. The movies are based on the popular books by Janette Oke.<br /> <br /> The Palm Sunday lineup takes a more faithful tone, with Courageous at 11:30 a.m., which follows the personal and professional lives of four sheriff's deputies in a small town in Georgia. Other Palm Sunday features include God's Not Dead, War Room, The Passion of the Christ, and a late-night Little House on the Prairie movie marathon.<br /> <br /> UPtv's Good Friday programming includes Noah's Ark at 7 p.m., followed by two showings of The Passion of the Christ at 9 p.m. and 11 p.m. Saturday's schedule includes the inspirational football-themed movie, Facing the Giants, as well as two showings of Heaven is for Real, at noon and at 7 p.m.<br /> <br /> On Easter Sunday, tune in at noon for The Identical, an uplifting story of twin brothers separated at birth who share a love of music, followed by The Healer, the premiere of the UPtv original movie, Undercover Angel, and the premiere of In-Lawfully Yours.<br /> <br /> For more family-friendly Easter programming, tune in to UPtv's sister service, UP Faith and Family, which features Exodus; Pure Country 2: The Gift; The Left Behind Trilogy; Grace Unplugged; and Dial A Prayer during the month of April.<br /> <br /> Visit uptv.com for more information about these and other uplifting movies and series. Find them on DirecTV Channel 338, Dish Channel 188, Fios TV Channel 738, ATT TV NOW, Philo + Local Providers<br /> <br /> You can also visit uptv.com, or find UPtv on Facebook at <a target='_blank' href="https://www.facebook.com/Uptv,">https://www.facebook.com/Uptv,</a> on Twitter on @Uptv and on Instagram at UP_TV.<br /> <br /> Ref: God - in Blogs

(NewsUSA) - In 1967, one of today's most iconic runners made her mark in history.<br /> <br /> Despite an angry official who tried to push her off the course of the Boston Marathon, Kathrine Switzer defiantly ran on, broke barriers and became the first woman to officially complete the legendary race.<br /> <br /> Today, at the age of 70, Switzer continues to defy the odds.<br /> <br /> This year, she ran the 26.2-mile Boston Marathon again to celebrate the 50th anniversary of her historic milestone and continued to inspire others to break new ground. She also announced a partnership with the health and well-being company, Humana, to help celebrate seniors, encourage them to take an optimistic view of aging, and live healthy, active lifestyles.<br /> <br /> "When the Boston Marathon race director tried to shove me off the course in 1967, my life's purpose was crystalized. I knew I wanted to be a champion for others committed to blazing their own path," Switzer says.<br /> <br /> "I'm working with Humana to inspire seniors to achieve their best health, so they can experience all that life has to offer."<br /> <br /> Switzer shared tips on how she maintains an optimistic outlook on aging, and why she believes that great things are ahead when your health is ready -- no matter what age you are!<br /> <br /> Don't let your age define you.<br /> <br /> The biggest tip is to realize that you're never too old, too slow or too out-of-shape to begin living an active lifestyle. Whether it's walking the dog a bit further than usual, or taking a swim at the local health club -; finding ways to get active can help you live healthier and be more optimistic.<br /> <br /> Take it one step at a time. Allow time to adjust to a new routine. Start small and build on your efforts in small intervals. Listen to your body and be proud of your progress.<br /> <br /> Two is better than one. To help you stay motivated, get a buddy who has similar fitness goals. If a buddy is waiting for you, you won't worry about being embarrassed or feeling slow; it'll just be the two of you. There are few things greater than sharing victories and accomplishments with someone close.<br /> <br /> Make time for rest. Equally as important as staying active is ensuring that your body recovers from the stress endured from physical activity. Not only will your body thank you, but you will grow to love your active lifestyle more without aches and pains holding you back.<br /> <br /> Switzer recently took her message to the National Senior Games presented by Humana, one example of how the company is committed to championing seniors and breaking barriers -- namely, the stereotypes associated with seniors in today's society -- and proving that with a healthy body and mind, age is truly just a number. While at the Games, she participated in the 10K Road Race in a celebratory role and presented an inspiring and encouraging speech at the Celebration of Athletes.<br /> <br /> In addition to being a fierce advocate for seniors and optimistic aging, Switzer has been a lifelong advocate for women runners in general.<br /> <br /> In 1972, she co-founded the first women's-only road race; in 1984, she led the drive to get the women's marathon into the Olympic Games; and in 2015, she founded 261 Fearless, a global non-profit that empowers and connects women through the transformative action of running, and encouraging them to overcome life obstacles and embrace healthy living.<br /> <br /> "I think optimism is everything and you don't have to be a marathon runner to possess it," Switzer says.<br /> <br /> "The more you do, the more you can do!"<br /> <br /> Ref: Competitions - in Blogs

(NewsUSA) - It's no surprise that parents today seek books that will delight, engage, and educate their children. However, some parents are seeing gaps in the available options of topics they want to share with their children. To combat this, there is a growing trend of parents who have taken matters into their own hands and turned to self-publishing to fill these holes themselves.<br /> <br /> Kindle Direct Publishing (KDP) from Amazon is one self-publishing option that offers editorial freedom and ease of use for busy parents looking to create something that meets their kids' needs.<br /> <br /> KDP success stories include Handeep Dhoot (who writes as "Dr. Dhoot"), a mom with a Ph.D. in chemistry who wanted to introduce her young daughter to STEM topics.<br /> <br /> Dr. Dhoot has self-published the growing Tinker Toddler series of STEM books aimed at young children, including Machine Learning for Babies & Toddlers.<br /> <br /> "Becoming a parent helped me realize the urgency for introducing scientific topics, like STEM, to kids while their brains are still developing. KDP allowed me to self-publish books that portray these ideas in an accurate and digestible way for kids, including my own daughter."<br /> <br /> Gabi Garcia, a long-time school counselor and mom, turned to self-publishing when she saw a lack of books for Spanish-speaking and bilingual children about how to understand their emotions and feelings.<br /> <br /> "It's so important to engage with children early to discuss mindfulness. Self-publishing on KDP empowered me to take all that I'd learned and seen as a school counselor and make it accessible to more children, in both English and Spanish."<br /> <br /> She has published several books on these topics through KDP, including Listening to My Body, published in both English and Spanish. She now writes full-time on mindfulness and social awareness topics for children, parents, and educators.<br /> <br /> Brendan Kelso struggled with dyslexia as a child, but found learning and performing dramatic monologues helpful. He enjoyed Shakespeare, but, like many young readers, found the text hard to understand.<br /> <br /> After a career in engineering, he became a stay-at-home dad and came up with an idea to write versions of Shakespeare's plays that were more accessible to kids. His loveof theater and writing led him to self-publish several works through KDP, starting with Shakespeare's Hamlet for Kids.<br /> <br /> "I have the freedom to spend more time with my family, while pursuing my passion on my own terms with KDP."<br /> <br /> These parents have been able to create the books they couldn't find for kids and found financial success - and sometimes a whole new career - in the process.<br /> <br /> For those parents who are toying with self-publishing, but still have questions, consider this:<br /> <br /> * KDP lets authors set their own prices and retain all rights to their work.<br /> <br /> * As an author, you can publish your book in minutes, and these books are available to a worldwide audience through Kindle online stores in 24-48 hours.<br /> <br /> * You can publish Kindle eBooks and paperbacks in multiple languages.<br /> <br /> Visit kdp.amazon.com for more information about Kindle Direct Publishing.<br /> <br /> Ref: Encouraging - in Blogs

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(NewsUSA) - If you're reading this story, that probably means you're a concerned parent who wouldn't dream of buying your 8-year-old the new "Battlefield 4" video game for the holidays, no matter how many hissy fits are thrown. But let's face it, you've also got a zillion other things on your mind right now -- how's that work deadline coming? -- and not every title is so obviously age-inappropriate.<br /> <br /> What to do?<br /> <br /> Well, first, remember the reason most kids enjoy playing video games is a positive one. "When kids are asked, in focus groups and surveys, what they like about video games, they generally talk about freedom, self-direction and competence," Peter Gray, a research professor at Boston College, wrote in Psychology Today. And second, know that you're not without helpful resources.<br /> <br /> Here's how to ensure you make a smart choice:<br /> <br /> * Check the box. Not only does each one include a letter on the front indicating the maturity level assigned by the Entertainment Software Rating Board (ESRB) -- i.e., "EC" for early childhood, "E10+" for those 10 and over, and "T" for teen -- but the cover's flip side provides the basis for the grade. Meaning, if you're unsure whether a video game rated "E" for everyone (or even "M" for mature, 17 or older) is right for your child, content descriptors like "fantasy violence" could be the clincher.<br /> <br /> And while producers aren't required to submit games for review, retail partners of the ESRB like GameStop (www.gamestop.com) say they make a point of only carrying ESRB-rated games. "Each child has a unique personality, and we believe in helping parents protect younger players from overly mature content," says Jason Cochran, vice president of store operations and strategic initiatives at the company, which is the world's largest multichannel retailer of video games.<br /> <br /> * Understand the gaming lingo. You know that clueless feeling you get when your child drops gamer terms like "FPS" around the house? The website RespectTheRatings.com explains their meaning -- in this case, "first person shooter," signifying a game where the player sees the action through the eyes of its main character -- and also offers such other handy tips as the availability of built-in parental controls on consoles and handheld devices.<br /> <br /> * Ask the experts. About 73 percent of all video games are rated "E" through "T," and GameStop actually has "Game Advisors" in every store who can tell you which ones harness creativity ("Disney Infinity"), say, and which are delightful fantasies ("Angry Birds: Star Wars").<br /> <br /> One last tip: When in doubt, try the games in stores yourself.<br /> <br /> <br /> Ref: Gaming - in Blogs

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(NewsUSA) - Today most homeowners want to do right by the environment while also caring for the health and wellness of their own families. But they don't always know what measures they can take with the design, construction, and furnishing of their houses to achieve eco-friendly, health-enhancing results.<br /> <br /> "Many responsible consumers are uncertain what a 'sustainable' product or material is," notes Linda Jovanovich of the American Hardwood Information Center, www.hardwoodinfo.com.<br /> <br /> "It simply means the particular resource is self-replenishing - something we can use freely now without fear that its supply will run out in the future. Since American hardwood forests renew themselves almost twice as fast as they are harvested, the U.S. supply of hardwoods for flooring, furniture, cabinetry, and millwork is sustainable now and for generations to come."<br /> <br /> As well as being plentiful and sustainable, American hardwood is carbon neutral: Growing trees absorb carbon dioxide from the atmosphere and break it down into oxygen, which is returned to the air, and carbon, which is used to create roots, trunk, branches, and leaves. In short, the use of natural American hardwoods throughout a house helps with the long-term removal of carbon from the environment.<br /> <br /> Hardwood can also benefit a household's general well-being.<br /> <br /> When artist Hadley Williams renovated her family home in California's Bay Area, she asked the makeover team - designer Sherry Williamson, architect Andrew Mann, and builder Michael McCutcheon - for a clean-lined, ultra-eco-friendly residence. They wrapped all the floors, ceilings, walls, and casework in the gutted interiors with plain-sawn American white oak, achieving a beautiful balance among aesthetics, sustainability, and healthfulness.<br /> <br /> Since the latter was a priority, each and every building product used was screened for a comprehensive list of more than 900 chemicals of concern. Using solid timber helped avoid the unhealthy volatile organic compounds (VOCs) found in laminate glues. Thanks to those efforts, the house has been certified LEED Platinum - the U.S. Green Building Council's highest ranking.<br /> <br /> Architect Stephanie Horowitz of Boston-based ZeroEnergy Design is another expert at creating contemporary, environmentally sensitive, family-friendly homes.<br /> <br /> "We regularly specify domestic, sustainably harvested hardwood floors," she says.<br /> <br /> "When paired with a non-VOC finish, a hardwood floor helps maintain healthy indoor-air quality while allowing us to support local business and overall environmental health."<br /> <br /> Such was the case with a house she recently designed for a client who wanted an exceptionally healthy and comfortable living environment in a traditional neighborhood. By installing quarter-sawn white-oak floors, and selecting other durable materials and finishes with low or no VOCs and no added urea formaldehyde, Horowitz was able to achieve LEED-platinum certification for the house and, more importantly, ensure that its inhabitants can breathe easy.<br /> <br /> Visit www.hardwoodinfo.com for more about sustainability and healthfulness in relation to home applications and products using American hardwoods.<br /> <br /> Ref: Decoration - in Blogs

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