Stallios - the next-generation social network

Eco-Friendly, Health-Enhancing Home Design

(NewsUSA) - Today most homeowners want to do right by the environment while also caring for the health and wellness of their own families. But they don't always know what measures they can take with the design, construction, and furnishing of their houses to achieve eco-friendly, health-enhancing results.

"Many responsible consumers are uncertain what a 'sustainable' product or material is," notes Linda Jovanovich of the American Hardwood Information Center, www.hardwoodinfo.com.

"It simply means the particular resource is self-replenishing - something we can use freely now without fear that its supply will run out in the future. Since American hardwood forests renew themselves almost twice as fast as they are harvested, the U.S. supply of hardwoods for flooring, furniture, cabinetry, and millwork is sustainable now and for generations to come."

As well as being plentiful and sustainable, American hardwood is carbon neutral: Growing trees absorb carbon dioxide from the atmosphere and break it down into oxygen, which is returned to the air, and carbon, which is used to create roots, trunk, branches, and leaves. In short, the use of natural American hardwoods throughout a house helps with the long-term removal of carbon from the environment.

Hardwood can also benefit a household's general well-being.

When artist Hadley Williams renovated her family home in California's Bay Area, she asked the makeover team - designer Sherry Williamson, architect Andrew Mann, and builder Michael McCutcheon - for a clean-lined, ultra-eco-friendly residence. They wrapped all the floors, ceilings, walls, and casework in the gutted interiors with plain-sawn American white oak, achieving a beautiful balance among aesthetics, sustainability, and healthfulness.

Since the latter was a priority, each and every building product used was screened for a comprehensive list of more than 900 chemicals of concern. Using solid timber helped avoid the unhealthy volatile organic compounds (VOCs) found in laminate glues. Thanks to those efforts, the house has been certified LEED Platinum - the U.S. Green Building Council's highest ranking.

Architect Stephanie Horowitz of Boston-based ZeroEnergy Design is another expert at creating contemporary, environmentally sensitive, family-friendly homes.

"We regularly specify domestic, sustainably harvested hardwood floors," she says.

"When paired with a non-VOC finish, a hardwood floor helps maintain healthy indoor-air quality while allowing us to support local business and overall environmental health."

Such was the case with a house she recently designed for a client who wanted an exceptionally healthy and comfortable living environment in a traditional neighborhood. By installing quarter-sawn white-oak floors, and selecting other durable materials and finishes with low or no VOCs and no added urea formaldehyde, Horowitz was able to achieve LEED-platinum certification for the house and, more importantly, ensure that its inhabitants can breathe easy.

Visit www.hardwoodinfo.com for more about sustainability and healthfulness in relation to home applications and products using American hardwoods.

Ref: Construction - in Blogs

(NewsUSA) - Today most homeowners want to do right by the environment while also caring for the health and wellness of their own families. But they don't always know what measures they can take with the design, construction, and furnishing of their houses to achieve eco-friendly, health-enhancing results. "Many responsible consumers are uncertain what a 'sustainable' product or material is," notes Linda Jovanovich of the American Hardwood Information Center, www.hardwoodinfo.com. "It simply means the particular resource is self-replenishing - something we can use freely now without fear that its supply will run out in the future. Since American hardwood forests renew themselves almost twice as fast as they are harvested, the U.S. supply of hardwoods for flooring, furniture, cabinetry, and millwork is sustainable now and for generations to come." As well as being plentiful and sustainable, American hardwood is carbon neutral: Growing trees absorb carbon dioxide from the atmosphere and break it down into oxygen, which is returned to the air, and carbon, which is used to create roots, trunk, branches, and leaves. In short, the use of natural American hardwoods throughout a house helps with the long-term removal of carbon from the environment. Hardwood can also benefit a household's general well-being. When artist Hadley Williams renovated her family home in California's Bay Area, she asked the makeover team - designer Sherry Williamson, architect Andrew Mann, and builder Michael McCutcheon - for a clean-lined, ultra-eco-friendly residence. They wrapped all the floors, ceilings, walls, and casework in the gutted interiors with plain-sawn American white oak, achieving a beautiful balance among aesthetics, sustainability, and healthfulness. Since the latter was a priority, each and every building product used was screened for a comprehensive list of more than 900 chemicals of concern. Using solid timber helped avoid the unhealthy volatile organic compounds (VOCs) found in laminate glues. Thanks to those efforts, the house has been certified LEED Platinum - the U.S. Green Building Council's highest ranking. Architect Stephanie Horowitz of Boston-based ZeroEnergy Design is another expert at creating contemporary, environmentally sensitive, family-friendly homes. "We regularly specify domestic, sustainably harvested hardwood floors," she says. "When paired with a non-VOC finish, a hardwood floor helps maintain healthy indoor-air quality while allowing us to support local business and overall environmental health." Such was the case with a house she recently designed for a client who wanted an exceptionally healthy and comfortable living environment in a traditional neighborhood. By installing quarter-sawn white-oak floors, and selecting other durable materials and finishes with low or no VOCs and no added urea formaldehyde, Horowitz was able to achieve LEED-platinum certification for the house and, more importantly, ensure that its inhabitants can breathe easy. Visit www.hardwoodinfo.com for more about sustainability and healthfulness in relation to home applications and products using American hardwoods. Ref: Construction - in Blogs

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A real king got everything to be respected

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Self-Publishing Helps Parents Share New Books with Kids

(NewsUSA) - It's no surprise that parents today seek books that will delight, engage, and educate their children. However, some parents are seeing gaps in the available options of topics they want to share with their children. To combat this, there is a growing trend of parents who have taken matters into their own hands and turned to self-publishing to fill these holes themselves.

Kindle Direct Publishing (KDP) from Amazon is one self-publishing option that offers editorial freedom and ease of use for busy parents looking to create something that meets their kids' needs.

KDP success stories include Handeep Dhoot (who writes as "Dr. Dhoot"), a mom with a Ph.D. in chemistry who wanted to introduce her young daughter to STEM topics.

Dr. Dhoot has self-published the growing Tinker Toddler series of STEM books aimed at young children, including Machine Learning for Babies & Toddlers.

"Becoming a parent helped me realize the urgency for introducing scientific topics, like STEM, to kids while their brains are still developing. KDP allowed me to self-publish books that portray these ideas in an accurate and digestible way for kids, including my own daughter."

Gabi Garcia, a long-time school counselor and mom, turned to self-publishing when she saw a lack of books for Spanish-speaking and bilingual children about how to understand their emotions and feelings.

"It's so important to engage with children early to discuss mindfulness. Self-publishing on KDP empowered me to take all that I'd learned and seen as a school counselor and make it accessible to more children, in both English and Spanish."

She has published several books on these topics through KDP, including Listening to My Body, published in both English and Spanish. She now writes full-time on mindfulness and social awareness topics for children, parents, and educators.

Brendan Kelso struggled with dyslexia as a child, but found learning and performing dramatic monologues helpful. He enjoyed Shakespeare, but, like many young readers, found the text hard to understand.

After a career in engineering, he became a stay-at-home dad and came up with an idea to write versions of Shakespeare's plays that were more accessible to kids. His loveof theater and writing led him to self-publish several works through KDP, starting with Shakespeare's Hamlet for Kids.

"I have the freedom to spend more time with my family, while pursuing my passion on my own terms with KDP."

These parents have been able to create the books they couldn't find for kids and found financial success - and sometimes a whole new career - in the process.

For those parents who are toying with self-publishing, but still have questions, consider this:

* KDP lets authors set their own prices and retain all rights to their work.

* As an author, you can publish your book in minutes, and these books are available to a worldwide audience through Kindle online stores in 24-48 hours.

* You can publish Kindle eBooks and paperbacks in multiple languages.

Visit kdp.amazon.com for more information about Kindle Direct Publishing.

Ref: Encouraging - in Blogs

(NewsUSA) - It's no surprise that parents today seek books that will delight, engage, and educate their children. However, some parents are seeing gaps in the available options of topics they want to share with their children. To combat this, there is a growing trend of parents who have taken matters into their own hands and turned to self-publishing to fill these holes themselves. Kindle Direct Publishing (KDP) from Amazon is one self-publishing option that offers editorial freedom and ease of use for busy parents looking to create something that meets their kids' needs. KDP success stories include Handeep Dhoot (who writes as "Dr. Dhoot"), a mom with a Ph.D. in chemistry who wanted to introduce her young daughter to STEM topics. Dr. Dhoot has self-published the growing Tinker Toddler series of STEM books aimed at young children, including Machine Learning for Babies & Toddlers. "Becoming a parent helped me realize the urgency for introducing scientific topics, like STEM, to kids while their brains are still developing. KDP allowed me to self-publish books that portray these ideas in an accurate and digestible way for kids, including my own daughter." Gabi Garcia, a long-time school counselor and mom, turned to self-publishing when she saw a lack of books for Spanish-speaking and bilingual children about how to understand their emotions and feelings. "It's so important to engage with children early to discuss mindfulness. Self-publishing on KDP empowered me to take all that I'd learned and seen as a school counselor and make it accessible to more children, in both English and Spanish." She has published several books on these topics through KDP, including Listening to My Body, published in both English and Spanish. She now writes full-time on mindfulness and social awareness topics for children, parents, and educators. Brendan Kelso struggled with dyslexia as a child, but found learning and performing dramatic monologues helpful. He enjoyed Shakespeare, but, like many young readers, found the text hard to understand. After a career in engineering, he became a stay-at-home dad and came up with an idea to write versions of Shakespeare's plays that were more accessible to kids. His loveof theater and writing led him to self-publish several works through KDP, starting with Shakespeare's Hamlet for Kids. "I have the freedom to spend more time with my family, while pursuing my passion on my own terms with KDP." These parents have been able to create the books they couldn't find for kids and found financial success - and sometimes a whole new career - in the process. For those parents who are toying with self-publishing, but still have questions, consider this: * KDP lets authors set their own prices and retain all rights to their work. * As an author, you can publish your book in minutes, and these books are available to a worldwide audience through Kindle online stores in 24-48 hours. * You can publish Kindle eBooks and paperbacks in multiple languages. Visit kdp.amazon.com for more information about Kindle Direct Publishing. Ref: Encouraging - in Blogs

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Five-Star Caribbean Resort Caters to Every Taste

(NewsUSA) - Many of today's travelers seek a sense of community and connection at their destinations. Travelers seeking a Caribbean getaway with a welcoming feel and local flavor need look no further than the Bay Gardens Resorts on the beautiful island of St. Lucia.

The Bay Gardens Resorts properties are ideally situated to take advantage of the best restaurants, activities, and events that the community of St. Lucia has to offer. For example, the month of October featured the Saint Lucia Arts & Heritage Festival, and included music, theater, lectures, art exhibitions, and street parties, all conveniently located in nearby Rodney Bay Village for easy access by Bay Gardens guests who booked its Creole Heritage Special.

The feeling of community at Bay Gardens Resorts is mirrored in the resort's local ownership, which conveys a different vibe than a large, international chain resort.

Throughout its 25-year existence, the award-winning resort chain has been dedicated to sustainably developing its St. Lucian society. Participating in the St. Lucia Hotel and Tourism Association's Virtual Agricultural Clearing House (VACH) and its farm-to- table approach when designing menus have fostered better linkages with local farmers.

As a Green Globe Gold Member, environmental responsibility plays a vital role in business affairs conducted by the brand. Additionally, the company invests in the growth of its local economies as most of the staff and management are local, highly expert and experienced in fielding questions, planning events, and providing customer service for everyone from business travelers to wedding parties to families with small children.

The Bay Gardens Resorts family of properties has something for every taste.

Bay Gardens Beach Resort and Spa, for instance, offers an all-inclusive experience that caters to those seeking plenty of sand and surf, as well as spa indulgence. Guests staying seven nights or more who opt for this option not only get the best value with access to the Rodney Bay Dine Around Program and an opportunity to dine at affiliated restaurants, but also significantly assist in contributing to the community.

The resort also includes a business center, wedding gazebo, and on-site water park.

By contrast, the Bay Gardens Hotel and Bay Gardens Inn provide luxury and pampering in intimate, boutique-style settings.

"Cherishing a long tradition of unmatched Caribbean hospitality, our hotel in Rodney Bay, St. Lucia, has built a reputation on friendly service, stylish accommodations, and unforgettable scenery," according to the website for the Bay Gardens Hotel, and this combination of service, style, and scenery applies to the other properties.

A new addition to the Bay Gardens family is Bay Gardens Marina Haven, a 35-room space located within a botanical garden adjacent to the Rodney Bay Marina.

Want to be right on the water? Consider the Waters Edge Villas, a pair of private villas with luxury amenities and marina views.

Both the Waters Edge and Marina Haven provide complimentary shuttle service to the other Bay Resorts properties, so guests can take full advantage of the larger community of Rodney Bay, with its nightlife, shops, and restaurants.

Visit baygardensresorts.com for more information.

(NewsUSA) - Many of today's travelers seek a sense of community and connection at their destinations. Travelers seeking a Caribbean getaway with a welcoming feel and local flavor need look no further than the Bay Gardens Resorts on the beautiful island of St. Lucia. The Bay Gardens Resorts properties are ideally situated to take advantage of the best restaurants, activities, and events that the community of St. Lucia has to offer. For example, the month of October featured the Saint Lucia Arts & Heritage Festival, and included music, theater, lectures, art exhibitions, and street parties, all conveniently located in nearby Rodney Bay Village for easy access by Bay Gardens guests who booked its Creole Heritage Special. The feeling of community at Bay Gardens Resorts is mirrored in the resort's local ownership, which conveys a different vibe than a large, international chain resort. Throughout its 25-year existence, the award-winning resort chain has been dedicated to sustainably developing its St. Lucian society. Participating in the St. Lucia Hotel and Tourism Association's Virtual Agricultural Clearing House (VACH) and its farm-to- table approach when designing menus have fostered better linkages with local farmers. As a Green Globe Gold Member, environmental responsibility plays a vital role in business affairs conducted by the brand. Additionally, the company invests in the growth of its local economies as most of the staff and management are local, highly expert and experienced in fielding questions, planning events, and providing customer service for everyone from business travelers to wedding parties to families with small children. The Bay Gardens Resorts family of properties has something for every taste. Bay Gardens Beach Resort and Spa, for instance, offers an all-inclusive experience that caters to those seeking plenty of sand and surf, as well as spa indulgence. Guests staying seven nights or more who opt for this option not only get the best value with access to the Rodney Bay Dine Around Program and an opportunity to dine at affiliated restaurants, but also significantly assist in contributing to the community. The resort also includes a business center, wedding gazebo, and on-site water park. By contrast, the Bay Gardens Hotel and Bay Gardens Inn provide luxury and pampering in intimate, boutique-style settings. "Cherishing a long tradition of unmatched Caribbean hospitality, our hotel in Rodney Bay, St. Lucia, has built a reputation on friendly service, stylish accommodations, and unforgettable scenery," according to the website for the Bay Gardens Hotel, and this combination of service, style, and scenery applies to the other properties. A new addition to the Bay Gardens family is Bay Gardens Marina Haven, a 35-room space located within a botanical garden adjacent to the Rodney Bay Marina. Want to be right on the water? Consider the Waters Edge Villas, a pair of private villas with luxury amenities and marina views. Both the Waters Edge and Marina Haven provide complimentary shuttle service to the other Bay Resorts properties, so guests can take full advantage of the larger community of Rodney Bay, with its nightlife, shops, and restaurants. Visit baygardensresorts.com for more information. Category: Saint Lucia - in Countries

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Think Your Data is Safe? Think Again

(NewsUSA) - No matter who you are or what business you are in, you're vulnerable to a cyber attack. That's the unfortunate reality of the times we live in.

Think you're immune? There are millions of cyberattacks in the United States every year, with big companies like Home Depot, Adobe Systems, Sony, Citigroup, Target, Facebook, Evernote and The New York Times taking the biggest hits and falling victim.

And like Fortune 500 companies that seemingly have the resources to battle data breaches, small businesses are just as exposed, if not more so. According to a Verizon Data Breach Investigations Report more than 70 percent of the businesses in the study that were breached had fewer than 100 employees. Those breaches result in huge losses. Trend Micro found that "cybercriminals steal as much as $1 billion a year from SMBs in the United States and Europe, alone."

Which begs the question: If both large and small companies and the U.S. government can be compromised (even with security protocols in place), then what does that mean for individuals?

It's a question that Dr. Robert Short, chief technology officer and chief technical scientist of VirnetX, struggled with and finally answered in the form of Gabriel, a set of secure encrypted communication apps derived from a CIA-sponsored Department of Defense project.

"The genesis of Gabriel really was trying to solve the problem of how you make security transparent to the user. The means to automatically create a secure connection whenever a secure connection is needed to wherever it is needed, and create it on demand," says Short. "That has always been the vision behind Gabriel."

The difference between Gabriel and other products, says Short, is that users do not have to transmit data to or store data with any third party, including VirnetX. In this way, data is stored only on their own devices. Essentially, users maintain control of their own data.

Gabriel users also have secure, encrypted (spamless) email, text messages, free voice and video calls and picture or file share with other trusted Gabriel users in their network -- all directly from their personal device.

Gabriel runs on iPhone, iPad, Android, Windows and Mac OSX. For more information or to download Gabriel go to gabrielsecure.com, the App Store or the Google Play store.

Ref: Datacenters - in Blogs

(NewsUSA) - No matter who you are or what business you are in, you're vulnerable to a cyber attack. That's the unfortunate reality of the times we live in. Think you're immune? There are millions of cyberattacks in the United States every year, with big companies like Home Depot, Adobe Systems, Sony, Citigroup, Target, Facebook, Evernote and The New York Times taking the biggest hits and falling victim. And like Fortune 500 companies that seemingly have the resources to battle data breaches, small businesses are just as exposed, if not more so. According to a Verizon Data Breach Investigations Report more than 70 percent of the businesses in the study that were breached had fewer than 100 employees. Those breaches result in huge losses. Trend Micro found that "cybercriminals steal as much as $1 billion a year from SMBs in the United States and Europe, alone." Which begs the question: If both large and small companies and the U.S. government can be compromised (even with security protocols in place), then what does that mean for individuals? It's a question that Dr. Robert Short, chief technology officer and chief technical scientist of VirnetX, struggled with and finally answered in the form of Gabriel, a set of secure encrypted communication apps derived from a CIA-sponsored Department of Defense project. "The genesis of Gabriel really was trying to solve the problem of how you make security transparent to the user. The means to automatically create a secure connection whenever a secure connection is needed to wherever it is needed, and create it on demand," says Short. "That has always been the vision behind Gabriel." The difference between Gabriel and other products, says Short, is that users do not have to transmit data to or store data with any third party, including VirnetX. In this way, data is stored only on their own devices. Essentially, users maintain control of their own data. Gabriel users also have secure, encrypted (spamless) email, text messages, free voice and video calls and picture or file share with other trusted Gabriel users in their network -- all directly from their personal device. Gabriel runs on iPhone, iPad, Android, Windows and Mac OSX. For more information or to download Gabriel go to gabrielsecure.com, the App Store or the Google Play store. Ref: Datacenters - in Blogs

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News Site Rantt Takes The Time to Get It Right

(NewsUSA) - In the age of nonstop news and often limited fact-checking, a new digital news publication, Rantt, is moving in the other direction, focusing on slowing the story down, and getting the facts right, even if it means not being the first to publish a seemingly hot story.

"We're taking an episodic approach to covering stories, and pride ourselves on slowing down the news," Rantt CEO and co-founder Zak Ali says in a feature in The Huffington Post on March 6, 2017.

"We want to be the opposite of everything we see wrong with the news media: sensationalism, misleading clickbait, false equivalency, etc.," Ali says. "Also, we feel like we are a voice for the disenfranchised population who feel let down by the mainstream media. Rantt will be the first episodic news source that people turn towards to get the full truth the first time," he emphasizes.

Rantt launched online in November 2016, in the wake of the controversial presidential election. The Washington, D.C.-based startup reports more than 100,000 unique visitors as of March 2017. Data from the company suggests that visitors to the site encompass a range of demographics, but most of its readers are millennials. Rantt's growing popularity also supports the idea that there is still an audience for unrushed, well-documented news stories.

The company was initially funded by Tricent Capital, a Silicon Valley investment firm, but their success is prompting them to expand and raise additional funds. The site's popularity reflects the public's desire for and interest in accuracy in the news, according to Ali.

Public interest in politics and current events surged at the time of the election and remain high, opening the door for alternative media options to serve a news-hungry readership. The founders cite the Drudge Report, Politico, and Talking Points Memo as examples of independent online news organizations that are able to fill a niche and serve as an alternative to the traditional mainstream media sources.

Rantt.com, includes a news section, an opinion section (known as Rantts), a section devoted to news related to President Donald Trump (known as Unpresidented) and a section called Underreported that provides a weekly summary of top news stories.

Check out rantt.com to read the latest stories, explore contributors' profiles, and follow stories on the company's Twitter feed.

Ref: Events - in Blogs

(NewsUSA) - In the age of nonstop news and often limited fact-checking, a new digital news publication, Rantt, is moving in the other direction, focusing on slowing the story down, and getting the facts right, even if it means not being the first to publish a seemingly hot story. "We're taking an episodic approach to covering stories, and pride ourselves on slowing down the news," Rantt CEO and co-founder Zak Ali says in a feature in The Huffington Post on March 6, 2017. "We want to be the opposite of everything we see wrong with the news media: sensationalism, misleading clickbait, false equivalency, etc.," Ali says. "Also, we feel like we are a voice for the disenfranchised population who feel let down by the mainstream media. Rantt will be the first episodic news source that people turn towards to get the full truth the first time," he emphasizes. Rantt launched online in November 2016, in the wake of the controversial presidential election. The Washington, D.C.-based startup reports more than 100,000 unique visitors as of March 2017. Data from the company suggests that visitors to the site encompass a range of demographics, but most of its readers are millennials. Rantt's growing popularity also supports the idea that there is still an audience for unrushed, well-documented news stories. The company was initially funded by Tricent Capital, a Silicon Valley investment firm, but their success is prompting them to expand and raise additional funds. The site's popularity reflects the public's desire for and interest in accuracy in the news, according to Ali. Public interest in politics and current events surged at the time of the election and remain high, opening the door for alternative media options to serve a news-hungry readership. The founders cite the Drudge Report, Politico, and Talking Points Memo as examples of independent online news organizations that are able to fill a niche and serve as an alternative to the traditional mainstream media sources. Rantt.com, includes a news section, an opinion section (known as Rantts), a section devoted to news related to President Donald Trump (known as Unpresidented) and a section called Underreported that provides a weekly summary of top news stories. Check out rantt.com to read the latest stories, explore contributors' profiles, and follow stories on the company's Twitter feed. Ref: Events - in Blogs

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Content writer

As a passionate and experienced content writer, I bring a strong background in creating engaging, high-quality content across various platforms and formats. My expertise in digital marketing, SEO, and storytelling allows me to craft compelling narratives that captivate audiences and drive results. With a keen eye for detail and a commitment to continuous improvement, I am dedicated to producing content that aligns with brand voice and objectives. I thrive in collaborative environments and am excited about the opportunity to contribute my skills to your team.

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Digital Strategies Help Small Businesses Compete

(NewsUSA) - Now more than ever, building relationships is important to small businesses so they can compete in the global marketplace.

The Smart Money Network is a community of digital marketing experts whose mission is to support entrepreneurs as they grow their businesses, especially in the new and increasingly online economy.

Having a partner to navigate the field of digital marketing can help small businesses get the edge they need. The Smart Money Network collaborates with small business clients and coaches them on how to engage a target audience with the right message at the right time, using a combination of digital tools and the power of persuasion.

The Collaboration Starts with A Conversation.

"Conversation is the seed of opportunity," according to the Smart Money Network website. Experts work with small business owners and entrepreneurs to find and build relationships with their target audiences using social media platforms such as LinkedIn, then deploy tried-and-true principles of persuasion that convert to new business opportunities.

Author Robert Cialdini describes six principles of persuasion in his book, "Influence - The Psychology of Persuasion." These principles include the concepts of scarcity (making your product or service seem more desirable), reciprocity (using small favors to entice), likability (pleasantness can go a long way), consensus (word of mouth that others use your product or service), consistency (customers need to feel they can count on what you say you will deliver), and authority (make sure you support your products or services with facts about your experience and credentials).

These principles can be applied in the world of digital marketing, which is becoming increasingly essential in the post-COVID-19 entrepreneurial environment. More people are spending more time online, and learning how to grab the attention of potential clients can help businesses flourish.

Smart Money Network creates intentional done-for-you social media campaigns that position clients as authoritative and credible resources, and drives up to 30 new business opportunities a month.

According to Smart Money Founder and CEO Mike Harris, "You only have about three seconds to capture someone's attention and give them enough information to determine whether you are worth connecting with."

Visit smartmoneynetwork.net to learn more about how to make the digital connections that can boost your business.

Ref: Finance - in Blogs

(NewsUSA) - Now more than ever, building relationships is important to small businesses so they can compete in the global marketplace. The Smart Money Network is a community of digital marketing experts whose mission is to support entrepreneurs as they grow their businesses, especially in the new and increasingly online economy. Having a partner to navigate the field of digital marketing can help small businesses get the edge they need. The Smart Money Network collaborates with small business clients and coaches them on how to engage a target audience with the right message at the right time, using a combination of digital tools and the power of persuasion. The Collaboration Starts with A Conversation. "Conversation is the seed of opportunity," according to the Smart Money Network website. Experts work with small business owners and entrepreneurs to find and build relationships with their target audiences using social media platforms such as LinkedIn, then deploy tried-and-true principles of persuasion that convert to new business opportunities. Author Robert Cialdini describes six principles of persuasion in his book, "Influence - The Psychology of Persuasion." These principles include the concepts of scarcity (making your product or service seem more desirable), reciprocity (using small favors to entice), likability (pleasantness can go a long way), consensus (word of mouth that others use your product or service), consistency (customers need to feel they can count on what you say you will deliver), and authority (make sure you support your products or services with facts about your experience and credentials). These principles can be applied in the world of digital marketing, which is becoming increasingly essential in the post-COVID-19 entrepreneurial environment. More people are spending more time online, and learning how to grab the attention of potential clients can help businesses flourish. Smart Money Network creates intentional done-for-you social media campaigns that position clients as authoritative and credible resources, and drives up to 30 new business opportunities a month. According to Smart Money Founder and CEO Mike Harris, "You only have about three seconds to capture someone's attention and give them enough information to determine whether you are worth connecting with." Visit smartmoneynetwork.net to learn more about how to make the digital connections that can boost your business. Ref: Finance - in Blogs

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Thinking while swimming brings peace of mind

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