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Meeting Invitation
Meeting Invitation


    Millie Zemlak Millie_Zemlak
    (NewsUSA) - Now more than ever, building relationships is important to small businesses so they can compete in the global marketplace.

    The Smart Money Network is a community of digital marketing experts whose mission is to support entrepreneurs as they grow their businesses, especially in the new and increasingly online economy.

    Having a partner to navigate the field of digital marketing can help small businesses get the edge they need. The Smart Money Network collaborates with small business clients and coaches them on how to engage a target audience with the right message at the right time, using a combination of digital tools and the power of persuasion.

    The Collaboration Starts with A Conversation.

    "Conversation is the seed of opportunity," according to the Smart Money Network website. Experts work with small business owners and entrepreneurs to find and build relationships with their target audiences using social media platforms such as LinkedIn, then deploy tried-and-true principles of persuasion that convert to new business opportunities.

    Author Robert Cialdini describes six principles of persuasion in his book, "Influence - The Psychology of Persuasion." These principles include the concepts of scarcity (making your product or service seem more desirable), reciprocity (using small favors to entice), likability (pleasantness can go a long way), consensus (word of mouth that others use your product or service), consistency (customers need to feel they can count on what you say you will deliver), and authority (make sure you support your products or services with facts about your experience and credentials).

    These principles can be applied in the world of digital marketing, which is becoming increasingly essential in the post-COVID-19 entrepreneurial environment. More people are spending more time online, and learning how to grab the attention of potential clients can help businesses flourish.

    Smart Money Network creates intentional done-for-you social media campaigns that position clients as authoritative and credible resources, and drives up to 30 new business opportunities a month.

    According to Smart Money Founder and CEO Mike Harris, "You only have about three seconds to capture someone's attention and give them enough information to determine whether you are worth connecting with."

    Visit smartmoneynetwork.net to learn more about how to make the digital connections that can boost your business.

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    Vanessa Leannon Vanessa_Leannon


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    Vanessa Leannon Vanessa_Leannon


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    Millie Zemlak Millie_Zemlak
    (NewsUSA) - No matter who you are or what business you are in, you're vulnerable to a cyber attack. That's the unfortunate reality of the times we live in.

    Think you're immune? There are millions of cyberattacks in the United States every year, with big companies like Home Depot, Adobe Systems, Sony, Citigroup, Target, Facebook, Evernote and The New York Times taking the biggest hits and falling victim.

    And like Fortune 500 companies that seemingly have the resources to battle data breaches, small businesses are just as exposed, if not more so. According to a Verizon Data Breach Investigations Report more than 70 percent of the businesses in the study that were breached had fewer than 100 employees. Those breaches result in huge losses. Trend Micro found that "cybercriminals steal as much as $1 billion a year from SMBs in the United States and Europe, alone."

    Which begs the question: If both large and small companies and the U.S. government can be compromised (even with security protocols in place), then what does that mean for individuals?

    It's a question that Dr. Robert Short, chief technology officer and chief technical scientist of VirnetX, struggled with and finally answered in the form of Gabriel, a set of secure encrypted communication apps derived from a CIA-sponsored Department of Defense project.

    "The genesis of Gabriel really was trying to solve the problem of how you make security transparent to the user. The means to automatically create a secure connection whenever a secure connection is needed to wherever it is needed, and create it on demand," says Short. "That has always been the vision behind Gabriel."

    The difference between Gabriel and other products, says Short, is that users do not have to transmit data to or store data with any third party, including VirnetX. In this way, data is stored only on their own devices. Essentially, users maintain control of their own data.

    Gabriel users also have secure, encrypted (spamless) email, text messages, free voice and video calls and picture or file share with other trusted Gabriel users in their network -- all directly from their personal device.

    Gabriel runs on iPhone, iPad, Android, Windows and Mac OSX. For more information or to download Gabriel go to gabrielsecure.com, the App Store or the Google Play store.

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    Millie Zemlak Millie_Zemlak
    (NewsUSA) - Americans may read thrillers and watch adventure movies, but their days aren't exactly fueled by pure adrenaline. They work, drive the kids to soccer practice, eat dinner, watch HBO -- but those with a handheld GPS can satisfy their thirst for adventure through modern day treasure hunts, or geocaching.

    Geocaching is a global treasure-hunting game. Someone hides an item, uses a GPS to determine its coordinates, and then posts the information online. Geocache-seekers then use their own GPS units to track down the geocache, usually a box or a small item and a logbook.

    The game sounds deceptively simple. While geocachers know the items' coordinates, reaching them might require a workout -- some locations require hiking and climbing, for example. Also, GPS units only take geocachers within 10 to 15 feet of the geocache, which is hidden to avoid accidental discovery by "Muggles" -; those uninitiated in the ways of geocaching.

    Geocaching.com, the largest Web site for geocachers to announce new geocaches and log their successes, lists over 1,000,000 geocaches in over 200 countries.

    The game has become so popular that GPS manufacturers are starting to design handheld GPS units specifically for geocaching. For example, the Magellan eXplorist GC (www.magellangps.com) includes a seamless connection to geocaching.com, a sunlight-readable color screen and a simple user interface to make geocaching a breeze. The unit is waterproof and comes pre-loaded with the coordinates of the most popular geocaches in the world. The GPS chipset promises 3-meter accuracy.

    Of course, the eXplorist GC also comes with standard outdoor features, including waypoint creation, a worldwide basemap, active tracking and a trip odometer.

    When geocachers find a geocache, they write their name in the logbook or exchange one of the items in the cache for one of equal value. Then they put the cache back in its original location, so other treasure-seekers can enjoy the thrill of the chase and, perhaps, discover a place previously unknown to them.

    For more information about the eXplorist GC, visit www.magellangps.com/eXploristGC/.

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    Millie Zemlak Millie_Zemlak
    (NewsUSA) - Most of us can't imagine life without Internet service at home. We use it every day for news and entertainment, as well as to research healthcare options for our families; to connect with friends and family; to search and apply for jobs, scholarships, or schools; or to shop and save time.

    Unfortunately, many low-income households in this country aren't connected and they're missing out on the life-changing resources the Internet has to offer.

    According to the U.S. Census American Community Survey, 81 percent of U.S. households have broadband Internet access, but only 63 percent of those with annual incomes of less than $35,000 do.

    For the past seven years, Comcast has been on a mission to do something about this so-called "digital divide" through its acclaimed Internet Essentials program, which has become the largest broadband adoption program for low-income families across the U.S.

    The program has had an enormous impact on families and their children and, since its inception, more than six million low-income Americans have been connected.

    To put that in perspective, six million people is larger than the populations of each city in America except New York City. While the numbers can be numbing, the individuals who have benefitted all have their own stories to tell.

    "Low-income people face problems when it comes to accessing technology and a lot of people are left behind," says Pam Ogglesby, an Internet Essentials customer.

    "I signed up for the program and I now see what I was missing. I feel connected now and it's all because of Internet Essentials. I think this is going to change my life drastically. I intend to use the Internet to learn new things."

    In the beginning, Internet Essentials was offered to low-income families with children eligible to participate in the National School Lunch Program. Eligibility has also been extended to low-income seniors in more than a dozen markets, as well as to those households receiving HUD-housing assistance, which includes HUD's Public Housing, Housing Choice Voucher, and Multifamily programs.

    This year, the company is expanding eligibility again to low-income veterans living within the Comcast service area. About a third of the veterans in the U.S. do not have Internet access at home, and only about 60 percent even own a computer, according to the U.S. Census American Community Survey, creating a need for better options for the veteran community. As a result, more than one million veterans across Comcast's footprint are estimated to be eligible.

    Comcast's Internet Essentials program works with community partners to break down the main barriers to Internet access - lack of affordable service; lack of a computer or other device; and lack of digital training by providing high-speed Internet service for $9.95 a month plus tax, the option to purchase an Internet-ready computer for less than $150, and free digital literacy training in print, in person, and online.

    To apply, visit www.internetessentials.com/apply, or call 1-855-846-8376. For Spanish-only speakers: call 1-855-765-6995.

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    Millie Zemlak Millie_Zemlak
    (NewsUSA) - Although it happened nearly 30 years ago, the story of Lorena Bobbitt and the domestic violence she endured still resonates today in the MeToo era. Lifetime kicks off Memorial Day with the Ripped from the Headlines feature premiere of "I Was Lorena Bobbitt" on Monday, May 25, at 8pm ET/PT.

    Lorena Bobbitt (now Lorena Gallo) serves as one of the executive producers on the film, as well as its narrator.

    The story follows her journey from a young and innocent immigrant bride to a victim of domestic violence. In 1993, after years of abuse at the hands of her husband, John Bobbitt, Lorena fought back, cutting off her husband's penis with a knife and becoming an unlikely international media sensation. The film follows her evolution into a strong and thoughtful woman who has devoted her life to advocating for abused women.

    "There are many reasons why I feel it's important to share my story now," Ms. Gallo says in an interview.

    "Lifetime gave me a platform and truly listened to my message about domestic violence, and I was actively involved in telling my story. I believe with the #MeToo movement and increased awareness of domestic violence and sexual assault that my message would be heard."

    The process of making the movie was very emotional, Ms. Gallo says.

    "With me being so young and an immigrant, new to the United States and to endure the type of abuse that I went through, along with the court case and the media frenzy that followed, it is a reminder of what I had to go through to help to become the person that I am today. The work that I do with the Lorena Gallo Foundation and other organizations is based upon my own experiences," she explains.

    "I Was Lorena Bobbitt" stars Dani Montalvo ("Dispatches from Elsewhere") and Luke Humphrey ("Tiny Pretty Things") as Lorena and John. Ms. Gallo spent time discussing her past with Ms. Montalvo to help her prepare for the role. "We learned a lot from one another and I'm grateful for our time together," Ms. Gallo says.

    The take-home message from the movie, according to Ms. Gallo, is "that domestic violence is real and doesn't discriminate. It can happen to anyone and there are definitely signs showing that someone is abused and it should be taken seriously and not overlooked."

    Ms. Gallo's advice to others who are dealing with abuse: "Never give up hope and be resilient."

    She emphasizes, "You are not alone and there are options and resources. Do not keep it to yourself. Contact family and friends and understand the resources available to you now, such as shelters, domestic violence hotlines and social service organizations. First responders and doctors are better trained to understand and deal with domestic violence-related problems." She adds, "Do not deal with the situation with the false hope that it will get better. Silence is not an option!"

    Domestic and sexual violence is on the rise with many stuck at home with their abusers because of Covid/stay-at-home orders, so this movie is more timely than ever to help women with resources. During the film, Lifetime will run a public service announcement for the National Domestic Violence Hotline and the National Coalition Against Domestic Violence featuring the actors and Lorena Bobbitt, as part of Lifetime's public affairs campaign, Stop Violence Against Women.

    Visit mylifetime.com for more information about upcoming programs.

    Follow on social @LifetimeTV and using IwasLorenaBobbitt.

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