(NewsUSA) - Now more than ever, building relationships is important to small businesses so they can compete in the global marketplace.<br /> <br /> The Smart Money Network is a community of digital marketing experts whose mission is to support entrepreneurs as they grow their businesses, especially in the new and increasingly online economy.<br /> <br /> Having a partner to navigate the field of digital marketing can help small businesses get the edge they need. The Smart Money Network collaborates with small business clients and coaches them on how to engage a target audience with the right message at the right time, using a combination of digital tools and the power of persuasion. <br /> <br /> The Collaboration Starts with A Conversation. <br /> <br /> "Conversation is the seed of opportunity," according to the Smart Money Network website. Experts work with small business owners and entrepreneurs to find and build relationships with their target audiences using social media platforms such as LinkedIn, then deploy tried-and-true principles of persuasion that convert to new business opportunities.<br /> <br /> Author Robert Cialdini describes six principles of persuasion in his book, "Influence - The Psychology of Persuasion." These principles include the concepts of scarcity (making your product or service seem more desirable), reciprocity (using small favors to entice), likability (pleasantness can go a long way), consensus (word of mouth that others use your product or service), consistency (customers need to feel they can count on what you say you will deliver), and authority (make sure you support your products or services with facts about your experience and credentials).<br /> <br /> These principles can be applied in the world of digital marketing, which is becoming increasingly essential in the post-COVID-19 entrepreneurial environment. More people are spending more time online, and learning how to grab the attention of potential clients can help businesses flourish.<br /> <br /> Smart Money Network creates intentional done-for-you social media campaigns that position clients as authoritative and credible resources, and drives up to 30 new business opportunities a month.<br /> <br /> According to Smart Money Founder and CEO Mike Harris, "You only have about three seconds to capture someone's attention and give them enough information to determine whether you are worth connecting with."<br /> <br /> Visit smartmoneynetwork.net to learn more about how to make the digital connections that can boost your business.<br /> <br /> Ref: Finance - in Blogs

(NewsUSA) - Preparing to pop the question this Valentine's Day, but unsure how to choose the right engagement ring? Read on for all the tools you need to make the perfect pick!<br /> <br /> While choosing an engagement ring can be exciting, the variety of settings, precious metals, and diamonds can be overwhelming. However, the following tips will help you in finding the ideal diamond engagement ring. <br /> <br /> Set your price limit.<br /> <br /> Before you start shopping, know how much you want to spend. There is no right or wrong amount to put toward a ring, and many beautiful stones and styles are available to suit any budget. It's important to note that lab-grown diamonds can be up to 40 percent less expensive than mined stones. <br /> <br /> Learn the "4 C's" of diamonds.<br /> <br /> These are: cut, color, clarity, and carat. Here's the translation: <br /> <br /> Cut: The cut of a diamond is the most important factor in determining its fire, brilliance, and sparkle.<br /> <br /> Color: Not all diamonds are clear; some have varying tints of yellow.<br /> <br /> Clarity: A measure of the number of flaws or inclusions in the stone.<br /> <br /> Carat: A measure of the weight of the diamond. However, more weight also indicates a bigger size. <br /> <br /> Consider shape.<br /> <br /> The common diamond shapes used in engagement rings are round, cushion, pear, oval, princess, radiant, and emerald.<br /> <br /> Each of these shapes has its fans and distinctive features. For example, a round diamond is the classic engagement ring style, but the larger facets of a cushion style can enhance brilliance, and the elongated emerald cut presents a bold look that can make a diamond appear larger than its carat weight. <br /> <br /> Choose a setting.<br /> <br /> Deciding the right setting or diamond shape for your stone is a personal decision. Some people have specific ideas for a setting, and take more time on the stone, or vice versa.<br /> <br /> However, not all settings accommodate all shapes so it's important to prioritize one or the other if you are set on a particular shape or setting.<br /> <br /> Typical engagement ring styles include the solitaire, a simple band that showcases any diamond shape; halo, in which a central stone is surrounded by smaller diamonds; classic, which features a row of accent diamonds along the ring band; and vintage, which replicates design styles from different time periods. <br /> <br /> Contemplate your center stone.<br /> <br /> When it comes to your center stone, there are a few different options to choose from. Although diamonds are the most popular, birthstones, moissanite, and cubic zirconia are also great budget-friendly options.<br /> <br /> In regards to diamonds, there are two types to choose from: mined diamonds and lab-created diamonds.<br /> <br /> While mined diamonds are extracted from the earth, lab-grown stones are guaranteed to be ethically sourced and, as mentioned above, up to 40 percent less expensive.<br /> <br /> Both types are identical in terms of chemistry and physical appearance. However, interest in lab-created diamonds has surged in recent years as more couples are concerned with sustainability, as well as beauty and romance.<br /> <br /> Ref: Dating - in Blogs

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(NewsUSA) - Janie Bryant, the Emmy Award-winning costume designer for AMC TV's "Mad Men," knows what it takes to make clothes look great.<br /> <br /> Not only does she contribute to the visual representation of the entire cast, she brings a 1960s glamour to the period show that makes real people scour vintage shops to look like Joan Holloway and Don Draper.<br /> <br /> Sure, audiences love the characters and their drama, but the beautifully authentic wardrobe stole the spotlight from the start. In her role, Bryant sketches, designs and fits the costumes for each character, which includes custom-made items and rebuilt vintage gems.<br /> <br /> "One thing I've always been passionate about is how important presentation is to having great style. Looking pressed and polished is often just as important as what you're actually wearing," says Bryant, which explains why she released a fabric care guide of useful clothing advice.<br /> <br /> "The best way to pull off that look is to know how to take great care of your clothing. [The Mad Men] era is all about being wrinkle-free and permanently pressed."<br /> <br /> Take a look at some of Bryant's fabric care advice:<br /> <br /> * Some fabrics are vulnerable to water spotting -- like acetate, silk and suede -- so be careful when applying perfume or body spray. Delicate garments like these tend to require dry cleaning, or hand-washing, and low-heat settings.<br /> <br /> * Beware of "pilly" clothing that looks worn out, such as nylon and acrylic. If fabric is susceptible to pills, it's best to launder, dry and iron at low heat. You may consider laying these items out to dry, especially sweaters.<br /> <br /> * Although cotton remains the world's most popular fabric, it is prone to wrinkling. The majority of cotton clothing can be machine-washed, but items with embellishments or accents should be turned inside out or put in a delicates bag.<br /> <br /> * If wrinkles attack, use a fail-safe. Bryant trusts Downy Wrinkle Releaser so much that she advises you to have a bottle at home, in the office and in any overnight bag. Just spritz clothing, shake and gently pull to release stubborn kinks.<br /> <br /> "On or off the set, the clothes that I work with and wear always need to look their best," Bryant says. "Not only does Downy Wrinkle Releaser work well on the vintage fabrics I work with during the day, but all the modern fabrics found in stores today. It's a must-have for people who need to look neat and pressed and those who need to be out the door in a flash."<br /> <br /> For more information, visit www.downywrinklereleaser.com. <br /> <br /> Ref: Fashion Men - in Blogs

(NewsUSA) - When it comes to getting fit, many consider cardio exercise the best solution. But strength training is also an essential part of any comprehensive exercise routine. Strength training can boost cardio health, burn calories and fat and put you on the fasttrack for fitness success.<br /> <br /> It's no surprise that strength training was listed as a top fitness trend for both men and women by the American College of Sports Medicine (ACSM). It's also a key step towards improving quality of daily life -- whether that's countering long hours spent at a desk job or staying active with the family.<br /> <br /> "Everyone can benefit enormously from strength training," says celebrity trainer and Bowflex Fitness Advisor Tom Holland. "Muscle helps our bodies work optimally, providing us with functional strength and the ability to perform daily activities with ease."<br /> <br /> Here are some easy ways to add some strength training into your exercise routine:<br /> <br /> * Commit to a regular routine, and build from there. If you are new to strength training, consider lighter weights and fewer repetitions to get started. You can challenge yourself with larger increments and higher repetitions as you progress. "Success in strength training is all about overloading the muscle with precise weight and progressing appropriately," Holland says.<br /> <br /> * Use equipment, or keep it simple. Equipment such as kettle bells, dumbbells and medicine balls are all great options. For example, the Bowflex SelectTech 552 dumbbells (www.bowflexselecttech.com) replace 15 sets of weights with a space-saving design -- adjustable from 5 to 52.5 pounds at the turn of a dial. If you don't have easy access to weights, or want to start off simple, everyday objects, such as a frozen water bottle or cans of soup, can be used as substitutes.<br /> <br /> * Get back to the basics with functional fitness. Functional fitness focuses on strength and bodyweight training exercises to improve balance, develop muscle and condition our bodies. Basic exercises, such as squats or sit-ups, mimic movements used in daily life. Another option to keep your body tuned to daily activities is walking. You might not be ready for a 5k walk, but a machine like the Bowflex TreadClimber (www.treadclimber.com) can help you get started by combining the motions of a treadmill, a stair climber and an elliptical.<br /> <br /> * Fuel your strength training with protein. "Protein is essential to building lean muscle," says Holland. One easy solution is a protein shake or smoothie. For example, the new Bowflex Body (www.bowflexbody.com) nutrition line includes fitness shakes that provide a 15-gram punch of protein and essential vitamins for only 125 calories.<br /> <br /> Ref: Body Building - in Blogs

(NewsUSA) - In the age of nonstop news and often limited fact-checking, a new digital news publication, Rantt, is moving in the other direction, focusing on slowing the story down, and getting the facts right, even if it means not being the first to publish a seemingly hot story.<br /> <br /> "We're taking an episodic approach to covering stories, and pride ourselves on slowing down the news," Rantt CEO and co-founder Zak Ali says in a feature in The Huffington Post on March 6, 2017.<br /> <br /> "We want to be the opposite of everything we see wrong with the news media: sensationalism, misleading clickbait, false equivalency, etc.," Ali says. "Also, we feel like we are a voice for the disenfranchised population who feel let down by the mainstream media. Rantt will be the first episodic news source that people turn towards to get the full truth the first time," he emphasizes.<br /> <br /> Rantt launched online in November 2016, in the wake of the controversial presidential election. The Washington, D.C.-based startup reports more than 100,000 unique visitors as of March 2017. Data from the company suggests that visitors to the site encompass a range of demographics, but most of its readers are millennials. Rantt's growing popularity also supports the idea that there is still an audience for unrushed, well-documented news stories.<br /> <br /> The company was initially funded by Tricent Capital, a Silicon Valley investment firm, but their success is prompting them to expand and raise additional funds. The site's popularity reflects the public's desire for and interest in accuracy in the news, according to Ali.<br /> <br /> Public interest in politics and current events surged at the time of the election and remain high, opening the door for alternative media options to serve a news-hungry readership. The founders cite the Drudge Report, Politico, and Talking Points Memo as examples of independent online news organizations that are able to fill a niche and serve as an alternative to the traditional mainstream media sources.<br /> <br /> Rantt.com, includes a news section, an opinion section (known as Rantts), a section devoted to news related to President Donald Trump (known as Unpresidented) and a section called Underreported that provides a weekly summary of top news stories.<br /> <br /> Check out rantt.com to read the latest stories, explore contributors' profiles, and follow stories on the company's Twitter feed.<br /> <br /> Ref: Events - in Blogs

(NewsUSA) - Spring is here and that means it's lawn cutting season. In the interest of curbing your carbon footprint and "going green," you may want to consider an eco-friendly alternative to a healthy, beautiful lawn - an electric lawn mower. Options for self-propelled, high-powered electric lawn mowers abound, and there's a mower to fit every lawn and budget.<br /> <br /> Special features of modern electric mowers include variable speeds that allow users to adjust to different conditions on the ground. That means no need for extra effort when going uphill. In addition, electric mowers can be set for slower speeds to maneuver around flower beds, trees, or lawn furniture.<br /> <br /> Many top companies, including DR Power Equipment, Ryobi, Greenworks, and Craftsman and Kobalt, among others, offer a range of styles and models for battery-powered, self-propelled, walk-behind lawn mowers that feature the unique and efficient variable-speed electric transmission designed by General Transmissions.<br /> <br /> "With the variable-speed, self-propelled drive system, you mow the lawn at your own pace. Change speeds whenever you want by adjusting your grip on the speed control. You don't have to stop what you're doing to change speeds," says Wouter Barendrecht, chief executive officer of General Transmissions.<br /> <br /> "The electric drive has a motor on it that controls the self-propelled function, so you can disengage the cutting blade and still keep moving with the self-propelled feature operating," says Barendrecht.<br /> <br /> Still not convinced? Here are the top three reasons to try a battery-operated lawn mower this year:<br /> <br /> - Easy to use. Battery-powered lawn mowers are safe and simple to use. Speeds can be adjusted without stopping the mower, and you mow at your own pace. Many of them include mulching features, and some have batteries that can be used interchangeably with other electric equipment from the same manufacturer. Other features, such as telescoping handles, make storage a snap, especially for homeowners in townhouses or other areas with limited space.<br /> <br /> "These mowers weigh a lot less than comparable gas-powered ones, so they're easier to maneuver and easier to store. You can even hang them by their handles on a storage hook in your garage or storage area," says Jeff Land, vice president of merchandising and engineering at DR Power Equipment.<br /> <br /> - Economically smart. A battery-powered, self-propelled lawn mower saves money. Think of all the cash you can save on gas this season, not to mention oil and oil filters. The batteries charge on a standard household current, and most homeowners can mow an average-sized lawn (about an hour of mowing power) without the need to recharge.<br /> <br /> - Environmentally friendly. According to the Environmental Protection Agency, gas-powered lawn equipment generates 5 percent of the air pollution in the United States each year. In addition, a gas-free mower eliminates the noise pollution, gasoline smell, and potential contamination and hazards of spilled gas and oil.<br /> <br /> For more information, visit generaltransmissions.com/en/technology/electric/ to learn more about what makes battery-powered, self-propelled lawn mowers a good choice for today's many homeowners.<br /> <br /> Ref: Gardening - in Blogs