(NewsUSA) - Now more than ever, building relationships is important to small businesses so they can compete in the global marketplace.<br /> <br /> The Smart Money Network is a community of digital marketing experts whose mission is to support entrepreneurs as they grow their businesses, especially in the new and increasingly online economy.<br /> <br /> Having a partner to navigate the field of digital marketing can help small businesses get the edge they need. The Smart Money Network collaborates with small business clients and coaches them on how to engage a target audience with the right message at the right time, using a combination of digital tools and the power of persuasion. <br /> <br /> The Collaboration Starts with A Conversation. <br /> <br /> "Conversation is the seed of opportunity," according to the Smart Money Network website. Experts work with small business owners and entrepreneurs to find and build relationships with their target audiences using social media platforms such as LinkedIn, then deploy tried-and-true principles of persuasion that convert to new business opportunities.<br /> <br /> Author Robert Cialdini describes six principles of persuasion in his book, "Influence - The Psychology of Persuasion." These principles include the concepts of scarcity (making your product or service seem more desirable), reciprocity (using small favors to entice), likability (pleasantness can go a long way), consensus (word of mouth that others use your product or service), consistency (customers need to feel they can count on what you say you will deliver), and authority (make sure you support your products or services with facts about your experience and credentials).<br /> <br /> These principles can be applied in the world of digital marketing, which is becoming increasingly essential in the post-COVID-19 entrepreneurial environment. More people are spending more time online, and learning how to grab the attention of potential clients can help businesses flourish.<br /> <br /> Smart Money Network creates intentional done-for-you social media campaigns that position clients as authoritative and credible resources, and drives up to 30 new business opportunities a month.<br /> <br /> According to Smart Money Founder and CEO Mike Harris, "You only have about three seconds to capture someone's attention and give them enough information to determine whether you are worth connecting with."<br /> <br /> Visit smartmoneynetwork.net to learn more about how to make the digital connections that can boost your business.<br /> <br /> Ref: Finance - in Blogs

(NewsUSA) - With so many TV shows, videos, and games vying for a child's attention, it can be hard to keep him or her inspired to read. It can be even harder to do so in "real life" settings, but interacting with other kids and sharing excitement for a series or character is often more powerful than swiping a screen.<br /> <br /> Enter the Barnes & Noble Kids' Book Hangout. This new nationwide program invites kids aged 6 through 12 to go to their local Barnes & Noble to hang out, talk books, and play fun games and activities - all "in real life."<br /> <br /> Through this new program, Barnes & Noble booksellers will lead kids in games and activities related to select titles that showcase a range of genres and tastes.<br /> <br /> "The whole idea of the Hangout is for kids to see how much fun reading can be, and that enjoying characters, stories, and books really can be a social experience," says Stephanie Fryling, Vice President of Merchandising, Children's Books. "If the kids walk away with a new favorite character or series that motivates them to keep reading, then we'll have done our job."<br /> <br /> The first Kids' Book Hangout starts Saturday, July 28, at 2 p.m. in every Barnes & Noble store nationwide. Kids don't have to read the featured books, and everyone from 6-12 is welcome. The national bookseller will continue to host Hangouts on a seasonal schedule.<br /> <br /> For the inaugural gathering, Barnes & Noble has teamed up with Penguin Young Readers to showcase titles that include heartfelt poetry, a hilarious Caveboy, a mysterious adventure, and a Beatle-crazed young woman. The books are:<br /> <br /> * Brown Girl Dreaming, by Jacqueline Woodson<br /> <br /> * More Scrawny Than Brawny, by Aaron Reynolds<br /> <br /> * The Basque Dragon, by Adam Gidwitz<br /> <br /> * She Loves You (Yeah, Yeah, Yeah), by Ann Hood<br /> <br /> The four titles will be 20 percent off all day at Barnes & Noble on July 28, and Frappuccinos and smoothies will be $1 off for Hangout participants.<br /> <br /> The first Hangout comes at a great time for parents struggling to keep their kids reading during the summer. When school starts up again, the Hangouts will be a good reminder that books aren't just for classrooms.<br /> <br /> "The relationship people have with books and reading often starts in childhood, and we hope these Hangouts will help parents and caregivers lay a great foundation for young readers," Fryling says.<br /> <br /> The program adds to Barnes & Noble's other offerings for kids, including the earn-a-free-book Summer Reading Program, and weekly Storytimes for younger kids.<br /> <br /> The bookseller has more information on its website: www.bn.com/bnhangout, and will be posting about the event at <a class="btn-scroll hashword" href="https://stallios.com/search/hashtag/BNHangout">#BNHangout</a>.<br /> <br /> Ref: Communities - in Blogs

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(NewsUSA) - Beauty, like health, goes beyond the visible surface. While many of us manage our wellness via diet, exercise and check-ups, we don't apply the same 360-degree approach to our beauty regimen. It's possibly due to lack of viable options.<br /> <br /> Neauvia International Group recognizes this incongruity and aims to transform the way we practice beauty and solve skin care challenges by extending its premium energy-based devices into the United States.<br /> <br /> In the hands of trained medical aesthetics professionals, Neauvia devices leverage sophisticated technology such as thermo-lifting and water peeling to deeply target your areas of concern. With years in the global skin care market, Neauvia's approach pairs this advanced technology with specially formulated skin care for remarkable results.<br /> <br /> "Over a decade of Neauvia's international skin care success has taught us that a single product does not meet the overall demands of and desired outcomes for patients or providers," says Sean Wilson, President of newly launched Neauvia North America. Best-in-class treatments do, however. They also require training and certification. So, take time to research your local plastic surgeons, dermatologists, aestheticians and med spas because they offer you access to these revolutionary non-invasive treatments that are not available for home use, and to professionals qualified to use them. They'll work with you to customize an optimal treatment plan to achieve your desired results.<br /> <br /> Often, using multiple technologies per session yields a marked difference. The Zaffiro treatment combines thermo-lift technology with the gentle exfoliation of water-resurfacing and specific solutions for your skin type and desired results. It delivers lifted, tightened and hydrated skin with less visible lines and wrinkles.<br /> <br /> Energy-based devices strengthen and surpass home treatments. Let's say you love the fresh feeling and smooth, even texture of your skin after you do an at-home face scrub. Try adding a water-peeling facial like the Zaffiro treatment once a month for more deeply cleansed and revitalized skin.<br /> <br /> Treatments can rejuvenate beyond your face and neck. Zaffiro's thermo-lift technology gradually heats the deep layers of the skin, stimulating collagen and prompting lifting and tightening effects. It can be applied to tighten the décolleté and upper arm skin, give the tummy and derriere a firm appearance and even help tighten up post-pregnancy belly skin.<br /> <br /> Innovative energy-based devices can yield beautiful effects by working with the body's natural functions in a way that is safe, reliable, and non-invasive. They're less costly and require little to no downtime. This makes them an excellent way to fine tune your appearance and delay signs of aging without a lengthy recovery time. In fact, many of these innovative treatments provide results when done over a lunch hour! Dr. Joshua Weitz, MD, CEO of Dermatology Associates of Rochester sees them growing in appeal and use. "The non-invasive market is the future, and I anticipate Neauvia will be a guiding light in providing exceptional solutions," Weitz says.<br /> <br /> A well-rounded skin routine ensures that your actions - daily, monthly, over time - compound for outstanding outcomes. Incorporating treatments using Neauvia energy-based devices is simple yet addresses the complexity of your skin and helps attain your best overall skin health and appearance.<br /> <br /> Ref: US - News

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(NewsUSA) - Although it happened nearly 30 years ago, the story of Lorena Bobbitt and the domestic violence she endured still resonates today in the MeToo era. Lifetime kicks off Memorial Day with the Ripped from the Headlines feature premiere of "I Was Lorena Bobbitt" on Monday, May 25, at 8pm ET/PT.<br /> <br /> Lorena Bobbitt (now Lorena Gallo) serves as one of the executive producers on the film, as well as its narrator.<br /> <br /> The story follows her journey from a young and innocent immigrant bride to a victim of domestic violence. In 1993, after years of abuse at the hands of her husband, John Bobbitt, Lorena fought back, cutting off her husband's penis with a knife and becoming an unlikely international media sensation. The film follows her evolution into a strong and thoughtful woman who has devoted her life to advocating for abused women.<br /> <br /> "There are many reasons why I feel it's important to share my story now," Ms. Gallo says in an interview.<br /> <br /> "Lifetime gave me a platform and truly listened to my message about domestic violence, and I was actively involved in telling my story. I believe with the <a class="btn-scroll hashword" href="https://stallios.com/search/hashtag/MeToo">#MeToo</a> movement and increased awareness of domestic violence and sexual assault that my message would be heard."<br /> <br /> The process of making the movie was very emotional, Ms. Gallo says.<br /> <br /> "With me being so young and an immigrant, new to the United States and to endure the type of abuse that I went through, along with the court case and the media frenzy that followed, it is a reminder of what I had to go through to help to become the person that I am today. The work that I do with the Lorena Gallo Foundation and other organizations is based upon my own experiences," she explains.<br /> <br /> "I Was Lorena Bobbitt" stars Dani Montalvo ("Dispatches from Elsewhere") and Luke Humphrey ("Tiny Pretty Things") as Lorena and John. Ms. Gallo spent time discussing her past with Ms. Montalvo to help her prepare for the role. "We learned a lot from one another and I'm grateful for our time together," Ms. Gallo says.<br /> <br /> The take-home message from the movie, according to Ms. Gallo, is "that domestic violence is real and doesn't discriminate. It can happen to anyone and there are definitely signs showing that someone is abused and it should be taken seriously and not overlooked."<br /> <br /> Ms. Gallo's advice to others who are dealing with abuse: "Never give up hope and be resilient."<br /> <br /> She emphasizes, "You are not alone and there are options and resources. Do not keep it to yourself. Contact family and friends and understand the resources available to you now, such as shelters, domestic violence hotlines and social service organizations. First responders and doctors are better trained to understand and deal with domestic violence-related problems." She adds, "Do not deal with the situation with the false hope that it will get better. Silence is not an option!"<br /> <br /> Domestic and sexual violence is on the rise with many stuck at home with their abusers because of Covid/stay-at-home orders, so this movie is more timely than ever to help women with resources. During the film, Lifetime will run a public service announcement for the National Domestic Violence Hotline and the National Coalition Against Domestic Violence featuring the actors and Lorena Bobbitt, as part of Lifetime's public affairs campaign, Stop Violence Against Women.<br /> <br /> Visit mylifetime.com for more information about upcoming programs.<br /> <br /> Follow on social @LifetimeTV and using IwasLorenaBobbitt.<br /> <br /> Ref: Acting - in Blogs

(NewsUSA) - If you're reading this story, that probably means you're a concerned parent who wouldn't dream of buying your 8-year-old the new "Battlefield 4" video game for the holidays, no matter how many hissy fits are thrown. But let's face it, you've also got a zillion other things on your mind right now -- how's that work deadline coming? -- and not every title is so obviously age-inappropriate.<br /> <br /> What to do?<br /> <br /> Well, first, remember the reason most kids enjoy playing video games is a positive one. "When kids are asked, in focus groups and surveys, what they like about video games, they generally talk about freedom, self-direction and competence," Peter Gray, a research professor at Boston College, wrote in Psychology Today. And second, know that you're not without helpful resources.<br /> <br /> Here's how to ensure you make a smart choice:<br /> <br /> * Check the box. Not only does each one include a letter on the front indicating the maturity level assigned by the Entertainment Software Rating Board (ESRB) -- i.e., "EC" for early childhood, "E10+" for those 10 and over, and "T" for teen -- but the cover's flip side provides the basis for the grade. Meaning, if you're unsure whether a video game rated "E" for everyone (or even "M" for mature, 17 or older) is right for your child, content descriptors like "fantasy violence" could be the clincher.<br /> <br /> And while producers aren't required to submit games for review, retail partners of the ESRB like GameStop (www.gamestop.com) say they make a point of only carrying ESRB-rated games. "Each child has a unique personality, and we believe in helping parents protect younger players from overly mature content," says Jason Cochran, vice president of store operations and strategic initiatives at the company, which is the world's largest multichannel retailer of video games.<br /> <br /> * Understand the gaming lingo. You know that clueless feeling you get when your child drops gamer terms like "FPS" around the house? The website RespectTheRatings.com explains their meaning -- in this case, "first person shooter," signifying a game where the player sees the action through the eyes of its main character -- and also offers such other handy tips as the availability of built-in parental controls on consoles and handheld devices.<br /> <br /> * Ask the experts. About 73 percent of all video games are rated "E" through "T," and GameStop actually has "Game Advisors" in every store who can tell you which ones harness creativity ("Disney Infinity"), say, and which are delightful fantasies ("Angry Birds: Star Wars").<br /> <br /> One last tip: When in doubt, try the games in stores yourself.<br /> <br /> <br /> Ref: Gaming - in Blogs

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