(NewsUSA) - Now more than ever, building relationships is important to small businesses so they can compete in the global marketplace.<br /> <br /> The Smart Money Network is a community of digital marketing experts whose mission is to support entrepreneurs as they grow their businesses, especially in the new and increasingly online economy.<br /> <br /> Having a partner to navigate the field of digital marketing can help small businesses get the edge they need. The Smart Money Network collaborates with small business clients and coaches them on how to engage a target audience with the right message at the right time, using a combination of digital tools and the power of persuasion. <br /> <br /> The Collaboration Starts with A Conversation. <br /> <br /> "Conversation is the seed of opportunity," according to the Smart Money Network website. Experts work with small business owners and entrepreneurs to find and build relationships with their target audiences using social media platforms such as LinkedIn, then deploy tried-and-true principles of persuasion that convert to new business opportunities.<br /> <br /> Author Robert Cialdini describes six principles of persuasion in his book, "Influence - The Psychology of Persuasion." These principles include the concepts of scarcity (making your product or service seem more desirable), reciprocity (using small favors to entice), likability (pleasantness can go a long way), consensus (word of mouth that others use your product or service), consistency (customers need to feel they can count on what you say you will deliver), and authority (make sure you support your products or services with facts about your experience and credentials).<br /> <br /> These principles can be applied in the world of digital marketing, which is becoming increasingly essential in the post-COVID-19 entrepreneurial environment. More people are spending more time online, and learning how to grab the attention of potential clients can help businesses flourish.<br /> <br /> Smart Money Network creates intentional done-for-you social media campaigns that position clients as authoritative and credible resources, and drives up to 30 new business opportunities a month.<br /> <br /> According to Smart Money Founder and CEO Mike Harris, "You only have about three seconds to capture someone's attention and give them enough information to determine whether you are worth connecting with."<br /> <br /> Visit smartmoneynetwork.net to learn more about how to make the digital connections that can boost your business.<br /> <br /> Ref: Finance - in Blogs

(NewsUSA) - The global pandemic caused by the COVID-19 virus has accelerated an adoption of online work, video meetings, and virtual conferences that will likely continue.<br /> <br /> Almost every business professional has hosted and participated in multiple online meetings, but how many have taken the time to consider how they present themselves on camera and how to make the most of virtual interactions with colleagues, clients, or customers?<br /> <br /> If you want to optimize how you appear on video and improve and enhance your ability to communicate in a virtual meeting setting, check out the Presence Summit, a day of professional development and interactive exercises scheduled for July 15. The event is sponsored by camera manufacturer HuddleCamHD and the audiovisual distributor company Starin.<br /> <br /> The Presence Summit "is for any individual or business that uses online communications and considers professional development a priority," according to the meeting website.<br /> <br /> Organizers say that "this thought-leader forum is designed specifically for enhancing communications in a video presence era."<br /> <br /> The summit will show the new opportunities that online meetings can provide, and participants will hear from communications experts and industry professionals about how to be more effective in online meetings and how to use video communications to promote products and services, as well as to improve customer experiences.<br /> <br /> Keynote speakers will include Joseph Pine, author of "The Experience Economy," and Fatima Doman, author of "Authentic Resilience." The live stream of the summit is free, and an optional professional development track (registration required) allows access to Zoom breakout sessions led by experts on topics including identifying and optimizing your communication style, applying best practices for online meetings and priming video meeting participants for success.<br /> <br /> In addition, all virtual conference attendees receive a free copy of "The Online Meeting Survival Guide," by Paul Richards, business development manager at HuddleCamHD.<br /> <br /> "The book serves as the pivotal guidebook to help people navigate this new normal of video communication," says Richards. "Readers will learn about best practices for using the latest software to make online meetings more productive."<br /> <br /> Leading up to the Summit, the book can be downloaded for free at huddlecamhd.com/online-meetings.<br /> <br /> Visit PresenceSummit.com for additional details and speaker information. And watch a video about the event on YouTube at <a target='_blank' href="https://bit.ly/2Chpki1.">https://bit.ly/2Chpki1.</a><br /> <br /> Ref: Business - in Blogs

(NewsUSA) - It's no surprise that parents today seek books that will delight, engage, and educate their children. However, some parents are seeing gaps in the available options of topics they want to share with their children. To combat this, there is a growing trend of parents who have taken matters into their own hands and turned to self-publishing to fill these holes themselves.<br /> <br /> Kindle Direct Publishing (KDP) from Amazon is one self-publishing option that offers editorial freedom and ease of use for busy parents looking to create something that meets their kids' needs.<br /> <br /> KDP success stories include Handeep Dhoot (who writes as "Dr. Dhoot"), a mom with a Ph.D. in chemistry who wanted to introduce her young daughter to STEM topics.<br /> <br /> Dr. Dhoot has self-published the growing Tinker Toddler series of STEM books aimed at young children, including Machine Learning for Babies & Toddlers.<br /> <br /> "Becoming a parent helped me realize the urgency for introducing scientific topics, like STEM, to kids while their brains are still developing. KDP allowed me to self-publish books that portray these ideas in an accurate and digestible way for kids, including my own daughter."<br /> <br /> Gabi Garcia, a long-time school counselor and mom, turned to self-publishing when she saw a lack of books for Spanish-speaking and bilingual children about how to understand their emotions and feelings.<br /> <br /> "It's so important to engage with children early to discuss mindfulness. Self-publishing on KDP empowered me to take all that I'd learned and seen as a school counselor and make it accessible to more children, in both English and Spanish."<br /> <br /> She has published several books on these topics through KDP, including Listening to My Body, published in both English and Spanish. She now writes full-time on mindfulness and social awareness topics for children, parents, and educators.<br /> <br /> Brendan Kelso struggled with dyslexia as a child, but found learning and performing dramatic monologues helpful. He enjoyed Shakespeare, but, like many young readers, found the text hard to understand.<br /> <br /> After a career in engineering, he became a stay-at-home dad and came up with an idea to write versions of Shakespeare's plays that were more accessible to kids. His loveof theater and writing led him to self-publish several works through KDP, starting with Shakespeare's Hamlet for Kids.<br /> <br /> "I have the freedom to spend more time with my family, while pursuing my passion on my own terms with KDP."<br /> <br /> These parents have been able to create the books they couldn't find for kids and found financial success - and sometimes a whole new career - in the process.<br /> <br /> For those parents who are toying with self-publishing, but still have questions, consider this:<br /> <br /> * KDP lets authors set their own prices and retain all rights to their work.<br /> <br /> * As an author, you can publish your book in minutes, and these books are available to a worldwide audience through Kindle online stores in 24-48 hours.<br /> <br /> * You can publish Kindle eBooks and paperbacks in multiple languages.<br /> <br /> Visit kdp.amazon.com for more information about Kindle Direct Publishing.<br /> <br /> Ref: Encouraging - in Blogs

(NewsUSA) - Preparing to pop the question this Valentine's Day, but unsure how to choose the right engagement ring? Read on for all the tools you need to make the perfect pick!<br /> <br /> While choosing an engagement ring can be exciting, the variety of settings, precious metals, and diamonds can be overwhelming. However, the following tips will help you in finding the ideal diamond engagement ring. <br /> <br /> Set your price limit.<br /> <br /> Before you start shopping, know how much you want to spend. There is no right or wrong amount to put toward a ring, and many beautiful stones and styles are available to suit any budget. It's important to note that lab-grown diamonds can be up to 40 percent less expensive than mined stones. <br /> <br /> Learn the "4 C's" of diamonds.<br /> <br /> These are: cut, color, clarity, and carat. Here's the translation: <br /> <br /> Cut: The cut of a diamond is the most important factor in determining its fire, brilliance, and sparkle.<br /> <br /> Color: Not all diamonds are clear; some have varying tints of yellow.<br /> <br /> Clarity: A measure of the number of flaws or inclusions in the stone.<br /> <br /> Carat: A measure of the weight of the diamond. However, more weight also indicates a bigger size. <br /> <br /> Consider shape.<br /> <br /> The common diamond shapes used in engagement rings are round, cushion, pear, oval, princess, radiant, and emerald.<br /> <br /> Each of these shapes has its fans and distinctive features. For example, a round diamond is the classic engagement ring style, but the larger facets of a cushion style can enhance brilliance, and the elongated emerald cut presents a bold look that can make a diamond appear larger than its carat weight. <br /> <br /> Choose a setting.<br /> <br /> Deciding the right setting or diamond shape for your stone is a personal decision. Some people have specific ideas for a setting, and take more time on the stone, or vice versa.<br /> <br /> However, not all settings accommodate all shapes so it's important to prioritize one or the other if you are set on a particular shape or setting.<br /> <br /> Typical engagement ring styles include the solitaire, a simple band that showcases any diamond shape; halo, in which a central stone is surrounded by smaller diamonds; classic, which features a row of accent diamonds along the ring band; and vintage, which replicates design styles from different time periods. <br /> <br /> Contemplate your center stone.<br /> <br /> When it comes to your center stone, there are a few different options to choose from. Although diamonds are the most popular, birthstones, moissanite, and cubic zirconia are also great budget-friendly options.<br /> <br /> In regards to diamonds, there are two types to choose from: mined diamonds and lab-created diamonds.<br /> <br /> While mined diamonds are extracted from the earth, lab-grown stones are guaranteed to be ethically sourced and, as mentioned above, up to 40 percent less expensive.<br /> <br /> Both types are identical in terms of chemistry and physical appearance. However, interest in lab-created diamonds has surged in recent years as more couples are concerned with sustainability, as well as beauty and romance.<br /> <br /> Ref: Dating - in Blogs

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(NewsUSA) - How much will I need for my kid's college education? And how the heck will I pay for it?<br /> <br /> With the cost of a four-year degree rising nearly eight times faster than wages since the 1980s, those two questions are enough to give today's parents a serious case of night sweats. You can argue about the reasons for the disconnect -Administrative costs? Fancy amenities? - but you know there's a problem when a writer at Education Week is incensed.<br /> <br /> "Madness," she decried.<br /> <br /> Which is all the more reason to mark May 29 down on your calendar.<br /> <br /> Otherwise known as National 529 College Savings Plan Day -Get it? 5/29? - it's the perfect time to consider setting up one those tax-advantaged 529 plans, as they're called, to help sock money away to cover tuition, books and other education-related expenses at most accredited two - and four-year colleges, universities and vocational-technical schools.<br /> <br /> "It's a way of keeping your son or daughter from being saddled with too much debt when it's time to jump start their careers," explained Melissa Ridolfi, vice president of retirement and college products at Fidelity Investments. "Plus, any investment earnings compound on a tax-deferred basis, and qualified withdrawals are entirely free from federal and state income taxes."<br /> <br /> And now to the big question: How much?<br /> <br /> Two factors are mainly at play:<br /> <br /> * Public vs. private schools. The cost difference can be about as mind-boggling as "Avengers: Endgame's" record $357.1 million opening weekend domestic haul: an average of $21,370 a year at the former, according to the College Board's latest figures, as opposed to $48,510 at the latter.<br /> <br /> * The percentage of the bill you plan to foot. If you were counting on scholarships and other grants to pick up all or most of the tab, you should probably rethink that unless your kid is either a bona fide child prodigy or football star. Sallie Mae's "How America Pays for College" 2018 report found that both categories combined paid for just 28 percent of college costs.<br /> <br /> One guess where 47 percent of the costs came from. That's right, "family income and savings," with another 24 percent covered by borrowing.<br /> <br /> In other words, as Ridolfi said, "any way you look at it, the family is on the hook to pay the lion's share of college expenses." Which probably helps explain why a recent Fidelity study found that parents are increasingly starting to save before their child even reaches the age of two.<br /> <br /> To see where you stand, try using what Fidelity calls "the college savings 2K rule of thumb." Simply multiply your child's current age by $2,000 to figure whether your savings to date are generally on track to handle approximately 50 percent of the College Board's $21,370-a-year average cost of attending a four-year public college.<br /> <br /> Or, especially if you want a more customized estimate - one that lets you play around with percentages and switch back and forth between public and private schools - the firm's free online college savings calculator takes the angst out of doing the math yourself.<br /> <br /> Fidelity provides 12 savings ideas to help reach your own goal, and offers a choice of two different investment strategies in the 529 savings plans it manages - including an age-based portfolio of funds that automatically becomes more conservative as the beneficiary nears college age.<br /> <br /> Hopefully, armed with all that info, you'll be sleeping better at night.<br /> <br /> Ref: Family - in Blogs

(NewsUSA) - In the past few weeks, it has become clear that social distancing and quarantining are the new normal. This is an overwhelming time as we attempt to adjust our mindsets and schedules - between working from home, watching after the kids, keeping up with the news, and maintaining sanity, it can be a challenge to prioritize your physical and mental health. Here are some tips on how to stay active in these strange and unprecedented times. <br /> <br /> Make a plan<br /> <br /> It's always easier to commit to a healthy habit if you make it part of your routine. At the beginning of each week, take a look at your schedule and find those windows where you could realistically squeeze in a workout. Set a reminder on your phone or even add the workout to your calendar to keep yourself accountable. <br /> <br /> Try a meal delivery service<br /> <br /> It may be difficult to cook healthy meals every day, especially if you can't get what you need from the grocery store. Having healthy food delivered safely to your door can alleviate the stress and hassle of cooking, plus having healthy options in the house will keep you from overeating and reaching for junk food. South Beach Diet, for example, offers fully nutritionally balanced, prepared meals and snacks that make it easy to keep your diet on track. <br /> <br /> Take breaks from work<br /> <br /> It can be tempting to sit around all day while you're working from home, but don't let yourself stay sedentary for too long. Get away from your workspace and move around every hour or so to get your blood flowing. This will help you to stay sharp and healthy during social isolation. If you're taking a phone call, stand up and allow yourself to pace around. Try to get up every hour and take a few steps around the house, stretch, or even do a few jumping jacks. <br /> <br /> Stream, stream, stream<br /> <br /> As gyms and workout studios are necessarily closed for the moment, many fitness brands and instructors are using Instagram live to hold virtual classes. If you have a favorite local studio or a favorite instructor, check out their website or social media to see if they are hosting any online classes. Many fitness brands are also offering extended free trials to access their libraries of workout videos. <br /> <br /> Go for a walk or run<br /> <br /> Of course, we are all limiting our trips outside to the grocery store, gas station, or anywhere else we might come in close contact with others. But if you are able to safely run or walk while keeping distance from your neighbors, those are great options for staying active, clearing your mind, and getting some fresh air.<br /> <br /> "It's so important to find those moments of joy outdoors while we're all social distancing," says Jessie James Decker, mother of three and South Beach Diet brand ambassador. "Whatever that means for you - whether it's a stroll around the neighborhood with the kids or a long run to clear your head - you'll feel so much better if you make the time for it." <br /> <br /> Keep your mind active<br /> <br /> Just as our bodies need physical activity to stay healthy, our minds need stimulation (beyond reality TV binge sessions) to stay sharp as well. Group activities such as board games or puzzles are a great option for keeping your mind sharp while clocking some quality time with your family or roommates.<br /> <br /> For more tips on how to stay healthy and active while social distancing, check out <a target='_blank' href="https://palm.southbeachdiet.com.">https://palm.southbeachdiet.com.</a><br /> <br /> Ref: How To - in Blogs

(NewsUSA) - Americans may read thrillers and watch adventure movies, but their days aren't exactly fueled by pure adrenaline. They work, drive the kids to soccer practice, eat dinner, watch HBO -- but those with a handheld GPS can satisfy their thirst for adventure through modern day treasure hunts, or geocaching.<br /> <br /> Geocaching is a global treasure-hunting game. Someone hides an item, uses a GPS to determine its coordinates, and then posts the information online. Geocache-seekers then use their own GPS units to track down the geocache, usually a box or a small item and a logbook.<br /> <br /> The game sounds deceptively simple. While geocachers know the items' coordinates, reaching them might require a workout -- some locations require hiking and climbing, for example. Also, GPS units only take geocachers within 10 to 15 feet of the geocache, which is hidden to avoid accidental discovery by "Muggles" -; those uninitiated in the ways of geocaching.<br /> <br /> Geocaching.com, the largest Web site for geocachers to announce new geocaches and log their successes, lists over 1,000,000 geocaches in over 200 countries.<br /> <br /> The game has become so popular that GPS manufacturers are starting to design handheld GPS units specifically for geocaching. For example, the Magellan eXplorist GC (www.magellangps.com) includes a seamless connection to geocaching.com, a sunlight-readable color screen and a simple user interface to make geocaching a breeze. The unit is waterproof and comes pre-loaded with the coordinates of the most popular geocaches in the world. The GPS chipset promises 3-meter accuracy.<br /> <br /> Of course, the eXplorist GC also comes with standard outdoor features, including waypoint creation, a worldwide basemap, active tracking and a trip odometer.<br /> <br /> When geocachers find a geocache, they write their name in the logbook or exchange one of the items in the cache for one of equal value. Then they put the cache back in its original location, so other treasure-seekers can enjoy the thrill of the chase and, perhaps, discover a place previously unknown to them.<br /> <br /> For more information about the eXplorist GC, visit www.magellangps.com/eXploristGC/.<br /> <br /> Ref: Hiking - in Blogs

(NewsUSA) - Summertime. It's the time of year to put your feet up, relax and have a little fun. So, why not make it a little safer for the whole family?<br /> <br /> The following tips can help keep everyone healthy and injury-free -- and, with any luck, away from the doctor's office:<br /> <br /> * Handle vacation baggage with caution. Be careful handling your luggage. There were more than 75,500 luggage-related injuries in 2013 alone. To avoid luggage-related injury and pain, keep your body straight when lifting and carrying luggage -- do not twist. Instead, point your toes in the direction you are headed, and then turn your entire body in that direction. Also, only use luggage that is sturdy and light weight with wheels and a handle.<br /> <br /> * Dive into summer safety. Diving and swimming is a popular summer activity for many families and their children, but it does carry some risk.<br /> <br /> "Swimming and diving injuries are most common among children, 17 or younger," says A. Jay Khanna, MD, American Academy of Orthopaedic Surgeons (AAOS) spokesperson and orthopedic surgeon. "For that reason, it's important to equip kids with the proper safety precautions at an early age."<br /> <br /> The AAOS suggests that individuals never dive into above-ground pools or into water that isn't clear -- where sand bars or objects below the surface may not be seen. As for swimming, never swim alone, always swim in supervised areas, and avoid rip currents.<br /> <br /> * Follow the rules of the road while biking. More than 80 million Americans enjoy cycling because it's an environmentally efficient way to get around, a great form of exercise and a fun activity for the whole family. However, according to 2013 statistics from the Consumer Product Safety Commission, bike-related injuries were the reason for more than 1.3 million visits to hospitals, emergency rooms and doctors' offices.<br /> <br /> To avoid being a statistic, always wear a helmet and ride in the direction of traffic. Also, don't listen to music with headphones, talk on your phone, text or do anything else that would distract you while riding.<br /> <br /> * Beware of bouncing. Jumping on a trampoline is a favorite pastime among kids because of the thrill that comes with it. Unfortunately, it also carries risks. The most common injuries are sprains and fractures that result from falls on the mat, falls on the frame or springs, collisions with another jumper and falls off the trampoline, according to the AAOS. To protect kids, trampolines should not be used for unsupervised recreational activity.<br /> <br /> For more information and safety tips this summer, visit OrthoInfo.org.<br /> <br /> Ref: Bicycles - in Blogs