(NewsUSA) - Sponsored by GAF - It's time to stop thinking of Millennials as totally uninterested in owning anything just because they were early adopters of Uber.<br /> <br /> The newly released U.S. home ownership rate rose in 2017 for the first time in 13 years - it now stands at 64.2 percent - driven mainly by a shift towards owning over renting by the under-age 35 crowd who'd been wary of committing for both financial and personal reasons.<br /> <br /> "This is happening because young households are buying homes. Full stop," Ralph McLaughlin, chief economist at home listings provider Trulia, told the Wall Street Journal.<br /> <br /> They're not the only purchasers, of course. Which means if you're looking to sell your house now or in the not too distant future, you might want to check out this generational roadmap to four upgrades experts say are worth it to help attract potential buyers.<br /> <br /> * Cross-generational: a new steel door. The only thing that beat it on Remodeling magazine's annual Cost vs. Value Report for 2017 was loose-fill attic insulation, but this project - with a 90.7% return on investment - speaks directly to the report's main takeaway: "Curb appeal projects, by and large, generated higher returns on investment than work done inside the home."<br /> <br /> Plus, as far as Millennials go, while their ideal interiors may differ from older generations - for example, they prefer open floor plans and hardwood floors - Architectural Digest says they're still into "traditional exteriors."<br /> <br /> * Millennials: smart-home tech. Yes, there are Boomers and Generation Xers who are super tech savvy, but Millennials especially crave homes that allow them to control their heating, air-conditioning, home security, and lighting systems from their phones.<br /> <br /> "They want to use their brains for other things, not for remembering whether they adjusted the heat or closed the garage door," Angie's List stressed.<br /> <br /> * Cross-generational: a new roof. It's the ultimate curb appeal enhancer and a perennial Remodeling magazine A-lister, with Credit.com having observed that "buyers pay a premium for one already in place."<br /> <br /> So if the first thing prospects notice even before exiting their cars looks like something out of "Twister," you've got a problem.<br /> <br /> "It's a huge turn-off," said Patsy O'Neill, a sales associate with Sotheby's in Montclair, New Jersey, "and makes buyers of all ages predisposed to find even more things they don't like."<br /> <br /> If your roof does need replacing, those particularly interested in targeting Millennials might want to consider the very affordable Sienna line of diamond-shaped shingles from GAF (gaf.com), North America's largest roofing manufacturer, since they capture that generation's sensibilities.<br /> <br /> "They pick up on key Millennial style trends of natural, clean materials, clean lines, and the integration of artistic elements," said Leslie Franklin, executive director of residential marketing at GAF.<br /> <br /> * Millennials: all-new appliances. Realtors will tell you that major kitchen (and bath) upgrades aren't generally worth their high costs, in terms of return on investment, since prospective buyers' tastes can clash with yours.<br /> <br /> However, Millennials do love, love, love all-new stainless steel appliances. So much so that what RealtyTimes.com called "an astonishing majority of 75 percent" of respondents in a recent survey chose to spend their hypothetical home buying budgets on them.<br /> <br /> Ref: Gardens - in Blogs

(NewsUSA) - With so many TV shows, videos, and games vying for a child's attention, it can be hard to keep him or her inspired to read. It can be even harder to do so in "real life" settings, but interacting with other kids and sharing excitement for a series or character is often more powerful than swiping a screen.<br /> <br /> Enter the Barnes & Noble Kids' Book Hangout. This new nationwide program invites kids aged 6 through 12 to go to their local Barnes & Noble to hang out, talk books, and play fun games and activities - all "in real life."<br /> <br /> Through this new program, Barnes & Noble booksellers will lead kids in games and activities related to select titles that showcase a range of genres and tastes.<br /> <br /> "The whole idea of the Hangout is for kids to see how much fun reading can be, and that enjoying characters, stories, and books really can be a social experience," says Stephanie Fryling, Vice President of Merchandising, Children's Books. "If the kids walk away with a new favorite character or series that motivates them to keep reading, then we'll have done our job."<br /> <br /> The first Kids' Book Hangout starts Saturday, July 28, at 2 p.m. in every Barnes & Noble store nationwide. Kids don't have to read the featured books, and everyone from 6-12 is welcome. The national bookseller will continue to host Hangouts on a seasonal schedule.<br /> <br /> For the inaugural gathering, Barnes & Noble has teamed up with Penguin Young Readers to showcase titles that include heartfelt poetry, a hilarious Caveboy, a mysterious adventure, and a Beatle-crazed young woman. The books are:<br /> <br /> * Brown Girl Dreaming, by Jacqueline Woodson<br /> <br /> * More Scrawny Than Brawny, by Aaron Reynolds<br /> <br /> * The Basque Dragon, by Adam Gidwitz<br /> <br /> * She Loves You (Yeah, Yeah, Yeah), by Ann Hood<br /> <br /> The four titles will be 20 percent off all day at Barnes & Noble on July 28, and Frappuccinos and smoothies will be $1 off for Hangout participants.<br /> <br /> The first Hangout comes at a great time for parents struggling to keep their kids reading during the summer. When school starts up again, the Hangouts will be a good reminder that books aren't just for classrooms.<br /> <br /> "The relationship people have with books and reading often starts in childhood, and we hope these Hangouts will help parents and caregivers lay a great foundation for young readers," Fryling says.<br /> <br /> The program adds to Barnes & Noble's other offerings for kids, including the earn-a-free-book Summer Reading Program, and weekly Storytimes for younger kids.<br /> <br /> The bookseller has more information on its website: www.bn.com/bnhangout, and will be posting about the event at <a class="btn-scroll hashword" href="https://stallios.com/search/hashtag/BNHangout">#BNHangout</a>.<br /> <br /> Ref: Communities - in Blogs

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(NewsUSA) - Beauty, like health, goes beyond the visible surface. While many of us manage our wellness via diet, exercise and check-ups, we don't apply the same 360-degree approach to our beauty regimen. It's possibly due to lack of viable options.<br /> <br /> Neauvia International Group recognizes this incongruity and aims to transform the way we practice beauty and solve skin care challenges by extending its premium energy-based devices into the United States.<br /> <br /> In the hands of trained medical aesthetics professionals, Neauvia devices leverage sophisticated technology such as thermo-lifting and water peeling to deeply target your areas of concern. With years in the global skin care market, Neauvia's approach pairs this advanced technology with specially formulated skin care for remarkable results.<br /> <br /> "Over a decade of Neauvia's international skin care success has taught us that a single product does not meet the overall demands of and desired outcomes for patients or providers," says Sean Wilson, President of newly launched Neauvia North America. Best-in-class treatments do, however. They also require training and certification. So, take time to research your local plastic surgeons, dermatologists, aestheticians and med spas because they offer you access to these revolutionary non-invasive treatments that are not available for home use, and to professionals qualified to use them. They'll work with you to customize an optimal treatment plan to achieve your desired results.<br /> <br /> Often, using multiple technologies per session yields a marked difference. The Zaffiro treatment combines thermo-lift technology with the gentle exfoliation of water-resurfacing and specific solutions for your skin type and desired results. It delivers lifted, tightened and hydrated skin with less visible lines and wrinkles.<br /> <br /> Energy-based devices strengthen and surpass home treatments. Let's say you love the fresh feeling and smooth, even texture of your skin after you do an at-home face scrub. Try adding a water-peeling facial like the Zaffiro treatment once a month for more deeply cleansed and revitalized skin.<br /> <br /> Treatments can rejuvenate beyond your face and neck. Zaffiro's thermo-lift technology gradually heats the deep layers of the skin, stimulating collagen and prompting lifting and tightening effects. It can be applied to tighten the décolleté and upper arm skin, give the tummy and derriere a firm appearance and even help tighten up post-pregnancy belly skin.<br /> <br /> Innovative energy-based devices can yield beautiful effects by working with the body's natural functions in a way that is safe, reliable, and non-invasive. They're less costly and require little to no downtime. This makes them an excellent way to fine tune your appearance and delay signs of aging without a lengthy recovery time. In fact, many of these innovative treatments provide results when done over a lunch hour! Dr. Joshua Weitz, MD, CEO of Dermatology Associates of Rochester sees them growing in appeal and use. "The non-invasive market is the future, and I anticipate Neauvia will be a guiding light in providing exceptional solutions," Weitz says.<br /> <br /> A well-rounded skin routine ensures that your actions - daily, monthly, over time - compound for outstanding outcomes. Incorporating treatments using Neauvia energy-based devices is simple yet addresses the complexity of your skin and helps attain your best overall skin health and appearance.<br /> <br /> Ref: US - News

(NewsUSA) - As the calendar flips to another year, many employees will consider starting the new year on the hunt for a new job. In today's changing workforce, it is more important than ever for companies to realize that a salary alone is no longer enough to recruit or retain strong employees. According to a recent survey by Aflac, small businesses deserve a round of applause for their ability to keep employees happy. The report found that 85 percent of small-business employees are happy in their current job and more than half (51 percent) agree that most of or all of their happiness in their current job is because is a result of working for a small business.<br /> <br /> The keys to happiness<br /> <br /> Nearly a quarter of participants (23 percent) stated that the feeling of importance was the best part of working for a small business. Small businesses have the unique ability to make employees feel appreciated, respected and valued on a personal and professional level. In a small business environment, there are typically fewer layers between newcomers and leadership. This tight-knit structure of small businesses can create a family-like atmosphere that allows employees to feel that their opinions matter and that they play a significant role in the business's mission.<br /> <br /> Flexibility is also vital in creating employee happiness. According to the report, 30 percent of respondents noted that flexible scheduling was the best part of working for a small business. This can include working from home, leaving work early to play in a summer sports league or giving new parents an extra week of paid time off to help care for their newborn. A workplace that promotes healthy work-life balance can create happier, less stressed employees and can also increase employee productivity on the job.<br /> <br /> Unlocking improvements<br /> <br /> Although small businesses excel at keeping employees happy, there is always room for improvement. In a small-business community, money does not seem to be the only motivator. In fact, 65 percent of small-business employees indicate that an improvement in their benefits offerings would make them happier employees. By offering a robust benefits plan that includes voluntary benefits, small businesses can ensure that their employees are able to find the right benefits to meet their individual needs.<br /> <br /> Learn more at <a class="no-ajax" target='_blank' href="https://aflac.com/smallbusiness">https://aflac.com/smallbusiness</a><br /><br /> <br /> Ref: Business - in Blogs

Social media is a search engine. Learn how to get found. <a onclick="$('#phonebook-category-no-city').val($(this).text());" class="coolinks btn-scroll hashword" href="https://stallios.com/blogs/category/1">Marketing</a><br /><br /><br /><br /><span style='display:none' class='DO NOT REMOVE - THIS CATEGORY CODE WILL BE HIDDEN - IT IS NEEDED TO BE FOUND BY CATEGORY AND ONE-CLICK SEARCH'>Category: Marketing - in Blogs</span><br /><br />If you're on social media but no one's finding you, you're not a ghost—you’re just invisible.<br /><br />Let’s have a little truth fest, shall we?<br /><br />You keep posting. You're dancing. You're showing your iced coffee. You're even dropping wisdom that should get you a book deal. But the only one liking your stuff is your aunt Tammy and that one MLM girl who’s always “cheering you on.”<br /><br />Mama, let me say this with love and a strong shot of espresso (decaf if you're off caffeine like a psycho):<br />Social media is not just for showing up. It's for getting found.<br /><br />That’s right. Instagram. TikTok. Pinterest. Facebook. Even LinkedIn if you’re feeling fancy.<br />They’re not just platforms — they are search engines in glitter and crop tops.<br />Social Media = Search Engine (Yes, Really)<br /><br />Let me break it down like your toddler breaks down when you cut the sandwich the wrong way.<br /><br />All of these platforms have search bars. You know what that means?<br />People are typing things like:<br /><br /> “Mom blog”<br /><br /> “Easy vegan toddler meals”<br /><br /> “Freelance writing tips”<br /><br /> “Jesus and coffee memes” (okay maybe that’s just me)<br /><br />If your profile isn’t optimized, you could be serving up exactly what they need—and still be chilling in the shadow realm of the algorithm. No ma’am. We don’t do invisible over here.<br />1. Your Name Is Prime Real Estate<br /><br />Stop putting “✨Mama of 3✨” in your name field. I love your babies, but that’s not what people are searching.<br /><br />Instead, tell the algorithm what you do.<br />Example:<br />Erica | SEO Copywriter for Moms<br />or<br />Jess | Pinterest Coach for Bloggers<br /><br />Now when someone types “Pinterest coach,” boom. You’re in the game.<br />2. Your Bio Is a Mini Sales Page<br /><br />That little box? It’s not a throwaway. It's not for inspirational quotes. It’s for hooking followers like the savvy mama boss you are.<br /><br />Format cheat code:<br /><br />👋 Who you help<br />💡 What you help them do<br />🔗 Your freebie or offer<br /><br />Example:<br />Helping writer moms grow their blog + make bank online 💸<br />👇 Grab the free SEO checklist<br /><br />Short. Sassy. Searchable. Yes please.<br />3. Keywords. Yep, Even on Instagram.<br /><br />Pinterest mamas already know the power of keywords. But IG? TikTok? Yes girl. They’ve been creeping on your captions this whole time.<br /><br />Use the exact words your dream audience would type. You’re not just posting a reel. You’re posting a searchable piece of content.<br /><br />Instead of:<br />“Loved making this for dinner!”<br />Try:<br />“Easy one-pan vegan meal for busy moms 🍽️ #veganrecipes #quickdinnerideas #momlifehacks”<br /><br />Don’t keyword stuff. We’re not robots. But do give the platform something to latch onto.<br />4. Hashtags Aren’t Dead, They’re Just Boring If You Use ‘#Blessed’<br /><br />Choose hashtags that are specific to your niche and content. Think of them as little roads leading people to your profile.<br /><br /> #MomBloggerTips<br /><br /> #ChristianMomsWhoWrite<br /><br /> #FreelanceWritingLife<br /><br /> #FaithBasedBiz<br /><br />Keep a rotating list. And for the love of viral reach, don’t just copy and paste the same 30 dead hashtags on every post.<br />5. Your Content Needs to Scream “Hey Algorithm, Pick Me!”<br /><br />Here’s the hard truth, boo:<br /><br />If you're just vibing, you're blending in.<br /><br />Your content needs to answer questions, solve problems, or entertain in a way that makes the algorithm go, “Ooh, I know someone who’d love this.”<br /><br />So instead of vague captions like,<br />“Just showing up today 🥰”<br />Try:<br />“Here’s how I built a blog that gets 1,000+ monthly visits—with no tech degree and 3 kids screaming in the background.”<br /><br />Because THAT, my friend, is search engine gold.<br />Final Word from Your Favorite Truth-Teller<br /><br />You’re not too late. You’re not too old. You’re not too small.<br />You’re just not searchable—yet.<br /><br />Social media doesn’t reward mystery. It rewards clarity.<br />So rewrite that bio. Add keywords to your captions. Use that name field like your business depends on it—because it kinda does.<br /><br />And if you're still feeling stuck, don’t worry—I got you.<br />Follow me for more great tips or DM me with questions.<br /><br /><br />Now go make the algorithm your sidekick, Mama.<br />You’re building an empire—and empires don’t hide.

(NewsUSA) - "To shave strokes from your golf game, the only equipment you need is a good eraser."<br /> <br /> Although this phrase is uttered jokingly by many golfers, recreational golfers who've reached their plateau have had very few other options, until now.<br /> <br /> "If recreational golfers insist on following the rules used by the PGA Tour, there's little they can do to immediately improve their game," says John Hoeflich, executive director, of the United States Recreational Golf Association (USRGA). "However, if they play by USRGA rules, they do have the option to switch to better equipment."<br /> <br /> The USRGA is the official organization that governs recreational golf. Its rules allow the use of higher-performance golf equipment. Hoeflich estimates that more than half of U.S. golfers agree with the USRGA rules that permit equipment that "puts fun back in the game, speeds up play and helps achieve better scores."<br /> <br /> Callaway Golf started the recreational equipment movement in 2000 with the ERC II driver. Now Polara Golf is advancing the movement with its Advantage driver and Ultimate Straight golf balls -- both engineered to eclipse the PGA limits, which means you can't play them in the Masters or U.S. Open.<br /> <br /> David Felker, chief technology officer for Polara Golf, explains, "Our drivers and balls are not intended for the top amateur players and professionals. We purposely designed equipment that exceeds the performance limits accepted by the PGA Tour, so that recreational golfers can experience less frustration, score lower and have more fun."<br /> <br /> A 2012 Google consumer survey revealed that 63 percent of respondents would consider using golf equipment that provides a performance advantage. This sentiment is shared by the PGA of America president, Ted Bishop, who says, "I think anything we can do to relax the rules, if it means putting non-conforming equipment in the hands of players that enable them to hit the ball higher and farther and enjoy the game more -- what's the problem?"<br /> <br /> According to the National Golf Foundation, golf rounds have fallen by 8 percent since 2007, largely due to the frustrations of the game, excessive play times and high costs.<br /> <br /> "The technology now exists to make golf more pleasurable for everyone," says Felker. "Who doesn't want to have more fun?"<br /> <br /> For more information, visit www.polaragolf.com and www.usrga.org.<br /> <br /> Ref: Golf - in Blogs

(NewsUSA) - How much will I need for my kid's college education? And how the heck will I pay for it?<br /> <br /> With the cost of a four-year degree rising nearly eight times faster than wages since the 1980s, those two questions are enough to give today's parents a serious case of night sweats. You can argue about the reasons for the disconnect -Administrative costs? Fancy amenities? - but you know there's a problem when a writer at Education Week is incensed.<br /> <br /> "Madness," she decried.<br /> <br /> Which is all the more reason to mark May 29 down on your calendar.<br /> <br /> Otherwise known as National 529 College Savings Plan Day -Get it? 5/29? - it's the perfect time to consider setting up one those tax-advantaged 529 plans, as they're called, to help sock money away to cover tuition, books and other education-related expenses at most accredited two - and four-year colleges, universities and vocational-technical schools.<br /> <br /> "It's a way of keeping your son or daughter from being saddled with too much debt when it's time to jump start their careers," explained Melissa Ridolfi, vice president of retirement and college products at Fidelity Investments. "Plus, any investment earnings compound on a tax-deferred basis, and qualified withdrawals are entirely free from federal and state income taxes."<br /> <br /> And now to the big question: How much?<br /> <br /> Two factors are mainly at play:<br /> <br /> * Public vs. private schools. The cost difference can be about as mind-boggling as "Avengers: Endgame's" record $357.1 million opening weekend domestic haul: an average of $21,370 a year at the former, according to the College Board's latest figures, as opposed to $48,510 at the latter.<br /> <br /> * The percentage of the bill you plan to foot. If you were counting on scholarships and other grants to pick up all or most of the tab, you should probably rethink that unless your kid is either a bona fide child prodigy or football star. Sallie Mae's "How America Pays for College" 2018 report found that both categories combined paid for just 28 percent of college costs.<br /> <br /> One guess where 47 percent of the costs came from. That's right, "family income and savings," with another 24 percent covered by borrowing.<br /> <br /> In other words, as Ridolfi said, "any way you look at it, the family is on the hook to pay the lion's share of college expenses." Which probably helps explain why a recent Fidelity study found that parents are increasingly starting to save before their child even reaches the age of two.<br /> <br /> To see where you stand, try using what Fidelity calls "the college savings 2K rule of thumb." Simply multiply your child's current age by $2,000 to figure whether your savings to date are generally on track to handle approximately 50 percent of the College Board's $21,370-a-year average cost of attending a four-year public college.<br /> <br /> Or, especially if you want a more customized estimate - one that lets you play around with percentages and switch back and forth between public and private schools - the firm's free online college savings calculator takes the angst out of doing the math yourself.<br /> <br /> Fidelity provides 12 savings ideas to help reach your own goal, and offers a choice of two different investment strategies in the 529 savings plans it manages - including an age-based portfolio of funds that automatically becomes more conservative as the beneficiary nears college age.<br /> <br /> Hopefully, armed with all that info, you'll be sleeping better at night.<br /> <br /> Ref: Family - in Blogs

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